significance inferences…

trickery commons…

The best way to see how it works it’s using it, so I just registered and will get my first ad running.

Regards!

Maybe this could be a trend? Blog openly about how you made your app, to both give back to the community (advice, tips), whilst generating a bit of hype for yourself?

Sounds like you guys didn’t put a foot wrong. Hopefully the first month goes all smooth, after that it should be all plain sailing!

Good that you’re thinking about it. I think you should have some note in your help mentioning at least in general terms you are on the case so far as click fraud is concerned. I think fraud in advertising is only going to become a bigger issue over the next 12 months.

It will be tough to build a marketplace from scratch, good luck! Obviously publishers won’t be so hard to get, it’s advertisers. Have you thought about seeding $100k or so in available advertising for publishers to run Amigo ads in their newsletters? This will at least get things off the ground, and really, your ideal advertisers will be amongst the readers of these mailing lists so it could generate quite good returns for you in seeding your advertiser market.

I have a targeted, desirable mailing list of over 60,000 people. I spent a lot of time (and money ) building it. If I can sell newslette ad insertions for, say, $60 CPM, why should I instead accept (cents?) per click?

Moreover, there is a difference between non-clicking impressions on Google and non-clicking impressions in an email: Many people successfully ignore Google ads altogether but it is much more difficult to ignore a well-placed email advertisement. If I send out an email that registers in the minds of 5000 people (building brand awareness at the very least) and that 500 people click on, why should I only get paid for the 500?

>>As an advertiser, I’d be very wary of paying someone to simply place my ad in their newsletter. How do I know they’ve actually sent it out? How can they verify how many readers they have? These are all things that are out of control of the advertiser. The only hard fact is how many clicks they get through, and that’s what advertisers want. Google has built a multi-billion dollar business of this concept, so it’s well proven

If the email is spam, then typically spam engines also include the links inside the email as spam - this is bad for business.

@Ryan
“You can see which newsletters are using your ad. If you’re not happy with any of them, you can easily suspend them and you won’t pay for any clicks from that newsletter. At the end of a campaign, you can rate the newsletters. A newsletter with more than three negative ratings gets banned.”

that doesnt really help if you have subscribed and all of the newsletters in there list are considered spam - google and other spam services consider links inside spam as negative. also as a publisher, if an advertiser signs up and i run my service to 2.5million members and then they pull out - this is bad for business for 2 reasons: 1. because i get no money. 2. because i cant exactly send out another email which a new link

you should have either a “dynamically” changing link portal inside the email that can automatically change the link if required so the publisher still earns money and is robbed of someone “advertising” then pulling out - but still really getting advertising by having there name in the newsletter. AND publishers should be able to leave feedback on advertisers with a 3 strikes and your out rule - BUT match this to their credit card so they cannot simply change username and do it again.

@ryan

other than that, thanks a lot of answering the questions. it seems like a great service and I have already signed up because of your transparency.

cheers

Frederick

Click fraud. Do they have anything in place to deal with this?

You bet. I obviously can’t share exactly how we’re going to combat click fraud (because that would help the bad guys), but we’ve definitely thought this through.

Transparency. As an advertiser I get the name of the newsletter and its website. That’s it. Shouldn’t I receive a copy of any newsletter with one of my ads in it?

Unfortunately we can’t automate this process. There’s no way to *force* the newsletter owner to send you a copy of the newsletter. We’ll have a think about this though …

Are email newsletters really a big business?

You bet. When we were accepting beta applications, there were newsletters that signed up with up to 2.5 million subscribers. 2.5 million!

Also, how many advertisers do they already have for a given category? No mention of that either or did i miss something?

We didn’t think this was necessary to display. We’ll have a think about it though.

What is the quality control over the newsletters that go out? If I subscribe to the service, how do I know the site sending out the newsletter doesnt have a spam email list that gets my link a bad rep?

You can see which newsletters are using your ad. If you’re not happy with any of them, you can easily suspend them and you won’t pay for any clicks from that newsletter. At the end of a campaign, you can rate the newsletters. A newsletter with more than three negative ratings gets banned.

Futhermore to this, do I get to choose a category for my ads - or is it just any newsletter sends out my ads - what’s the point in that?

Yes, you choose categories for your advertisement’s target audience. Newsletters that have these same categories will be able to choose your ad, if they wish. For example, if you wanted your ad to go out to people who buy wine in Mexico, you’d choose the categories “Regional > Countries > Mexico” and “Society & Culture > Food and Drink > Wine” and then choose “Match with newsletters that have ALL of my categories”. This means the newsletter has to have *both* those categories in order to see your ad.

If you wanted to advertise in newsletters that were about Wine *or* Mexico, you’d choose the same two categories, but choose “Match with newsletters that have ANY of my categories”.

So as a newsletter owner, I am going to get paid only for clicks athough the advertiser’s message is being exposed to thousands more people who don’t click but gain awareness of the advertiser?

As an advertiser, I’d be very wary of paying someone to simply place my ad in their newsletter. How do I know they’ve actually sent it out? How can they verify how many readers they have? These are all things that are out of control of the advertiser. The only hard fact is how many clicks they get through, and that’s what advertisers want. Google has built a multi-billion dollar business of this concept, so it’s well proven.

@Jeff;
Isn’t this similar to how Google Ads work? You get Payed-Per-Click. It makes sense that the Advertiser only pays for the traffic they get?

@Tchruncher2;

Most of us don’t read our SPAM so we wouldn’t notice the ‘good link’ in the spam. If you go to Amigo’s site and learn about their product you’ll see that both Advertisers and Newsletter owners get to choose categories, and then the Newsletter Owner gets to choose out of the publishers.

@Clickfraud;

Unlike the fact that your ad could be emailed as part of a SPAM list click-fraud is a real problem and i too would like to know what’s being done to safe-guard against it.

@The fact that my e-mail will contain the link even if the subscriber cancels after I sent it;

The link is via Amigo so it won’t link to anyone once the subscription has been cancelled. Also i am sure Amigo would have a friendly message advising visitors that the subscription has been ended (to explain the dud ad)

Its a solid concept, but I dont the lack of both advertiser and publisher protection.

Futhermore, what is the quality control over the newsletters that go out ? If I subscribe to the service, how do I know the site sending out the newsletter doesnt have a spam email list that gets my link a bad rep?
Futhermore to this, do I get to choose a category for my ads - or is it just any newsletter sends out my ads - whats the point in that then?

Get these answered and crystallised and I’ll use it.

Good luck amigoes !