August 30, 2006

Viewscore aggregates gadget reviews

Marshall Kirkpatrick

41 comments »

John Biggs over at CrunchGear wrote about an Israeli startup called Viewscore that aggregates product reviews of gadgets from around the web. He says it’s like the metacritic.com of gadgets. The cool technology here though is that the site normalizes numeric ratings across sites that use different scales (a number out of ten or up to five stars are converted to a score out of 100) and uses semantic analysis to determine a number for reviews that don’t use numeric ratings. All the reviews are averaged and viewable individually. You can compare prices and rate the quality of the reviews. There’s also basic information displayed about each product and a product comparison page for many gadgets.

Biggs, the CrunchGear editor, says the database of gadgets is pretty good so far. The company has told me that it intends to take its technology beyond gadgets but that this was the best place to start because there are already so many gadget reviews online.

In related meta-review site news, the multi-topic review search engine iNods (see Mike’s review) released their 1.0 version today.

There’s so much content available online these days that quality aggregation of it with some good added value on top is an important service to provide. I think there’s a lot of room for more entries into this space.

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Comments

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  1. Amiz

    BTW, the story on digg:

    http://digg.com/tech_news/View.....et_reviews

  2. kaiju

    Worthless site, most reviews on sites are just copies from other sites with a different score added to it.

  3. Startups.in/India

    On a first look, their interface (see the two sample URLs pointed below) seemed strikingly similar to some other site I’ve come across earlier..though I can’t remember it at the moment.

    http://viewscore.com/vsCP/3
    http://viewscore.com/vsPP/3/1851

  4. Andrew

    Sigh. These guys stole a lot of things verbatim from our previous startup, and admitted to as much on our blog.

  5. Amiz

    Kailju

    if you are claiming that all review content is duplicated on regular basis in the review sphere how come the scoring\parsing system ViewScore is using is giving diffrent scores to diffrent reviews for the same product ?

    if you are right then the algorithm will give the same score to all the duplicated reviews….

    please go to- http://www.viewscore.com/textscore.php
    to get more information.

  6. Scraper

    REALITY CHECK:

    This is NOT a business - this is a scraper.

    (just like thousands of others on the web)

  7. Marshall Kirkpatrick

    If it were a scraper it would display the reviews on site - it links out to the full reviews on the pages the data is aggregated from.

  8. TechcrunchReader

    Posts like these decrease Techcrunch quality and lower my faith in web 2.0. Please, post about something original. I haven’t seen a startup with a truly original idea profiled on Techcrunch in a long time (and if there were any recently, there certainly aren’t many). There must be MANY more web 2.0 sites out there that you can post about rather than solely Google or unoriginal sites like these. I personally don’t care if the site’s ugly, not usable, has bugs, etc.: just something original!

  9. Aviva

    Seems like a good tool that can help someone decide which digital camera or other personal tech product to buy. I’d rather get an average product review rating from a source like this, and then decide which reviews, then read 57 reviews about 7 different products, and forget what the first one said after reading number…

  10. TechWarrior

    Sounds cool, but we’re forgetting one little, insignificant detail, where’s the business model? and please don’t tell me its ads

  11. Skip Trace

    Yet another gadget review site. Et tu, Brute? Et tu? =)

  12. Amiz

    From ViewScore:
    The business model is revenue sharing agreements (PPC) with shopping comparison sites.(this has no influance on the product rankings and provided by third party)

    example:
    http://www.viewscore.com/produ.....l_offers=1

    We have also XML API for product review feeds that we offer in private label syndication.

    as you can see on this israeli price comparison engine web site:

    http://www.pricer.co.il/public.....iewId=1852

    Cheers,

    Amiz

  13. Vaibhav Domkundwar - iNods.com

    Marshall:

    Thanks for the iNods 1.0 launch today (http://www.inods.com)

    We are covering a broader spectrum (products, places, and more) and really surfacing valuable review content, which an increasing number of users are relying on everyday before making buying decisions. With the community of iNods members saving useful review sources, the best review content is made more easily available and users benefit from each other.

    I think, once a review aggregation service is able to build trust with the end users that it allows them to find the best advice quickly, then the upsell and advertising/affiliate business model can be very strong.

  14. Branden

    Yeh sure, the idea isn’t new, but I see some real value in these types of review aggregation services. I’ve found metacritic (the movie review aggregator) handy on a number of ocassion. Having all the “professional reviews” for a product handed to me in one location is handy. It saves me from conducting multiple searches and weeding through a lot of crap. Even Google thinks this: http://tinyurl.com/r6vcv.

    Disclaimer: I work for a company that’s already aggregating user reviews and is working on professional reviews. Yes, my opinion is biased.

  15. Taz

    hey TechWarrior .. why do you care if the business mode is ads? if that’s what they want to do then leave them to it. what you seem to be missing is that even if the intial model is ads they are collecting data and data always has value if used in the correct way.

    hey marshall .. is the reason you write stories that appear on crunchgear to increare the technorati score of crunchgear. because if you have more blogs linking to you then you rate higher. i guess it would be a good strategy to get google rank them higher as well. it just seems like a waste to have crunchgear if you are going to re-write the stories on techcrunch. just have the one site.

  16. Marshall Kirkpatrick

    A relatively small percentage of stories are cross posted between this and the other blogs, and this was a story John Biggs and I both worked on.

  17. Nick Pang

    i like trustedreviews more than a normalized aggregated rating. why make it harder to decide on a gadget by giving too much data? “don’t make me think” - quoting krug.

  18. TechWarrior

    You’re absolutely right about data collection Taz. But will their ad revenue be sufficient enough for them to be around long enough to collect that data?

  19. Amiz - ViewScore.com

    From ViewScore:
    The business model is revenue sharing agreements (PPC) with shopping comparison sites.(this has no influance on the product rankings and provided by third party)

    example:

    http://tinyurl.com/ep4ez
    Cheers,

    Amiz

  20. DigDude

    To be honest, I don’t really care about their business model, this site saved me a lot of time when i went to buy my new PDA and that’s enough for me.

    All and all - quite usefull tool for online shopping, i would recommend it to my friends.

  21. Amiz - ViewScore.com

    We have also XML\API for product reviews feed that we offer in private label syndication.

    as you can see on this israeli price comparsion engine link:

    http://tinyurl.com/kc7nd

  22. yaron

    If you are interested on reading another review on the product, but in Hebrew you are most welcome to read it here: http://www.thecoils.com/2006/08/03/viewscore/

  23. jcar

    Does anyone know the legal ramifications of aggregating data from other sites in this fashion? This company is making money from content that other sites had to earn by attracting users and getting the users to write reviews. Now viewscore can send out a crawler, take the review and post it on their site. Suddenly other people’s content is being used by viewscore without permission and viewscore is profiting from the users that click on the shopping.com provided links to buy the product. Personally I like the idea of aggregation because it makes it easy for the user, but is it legal?

  24. Amiz - ViewScore.com

    Jcar,

    You have raised excellent question.

    Let me start with a small question – isn’t that exactly what Google is doing in their organic search results?

    And to be more ViewScore.com specific – Our TextScore technology is generating a reflecting score for each review,And that new score is our intellectual property; you can think of this as abstract of the review that we generated. http://www.viewscore.com/textscore.php

  25. Moshe Katzmann

    I like this site, normalisation is a good idea.

  26. Ohad

    Jcar, I might have misunderstood your comment, and Amiz got it right, but as far as I see it, the question you ask is not relevant.

    ViewScore system doesn’t copy the content of the review, it just process it. In order to read the review the visitor is pointed to the real site, thus rewarding more traffic to the original reviewer.

    On a side note - I know we’re all techies here and we all look for new technologies above all. But for the common user the technology is secondary to the content he gets. If viewscore, or any other site, would have a lousy backend but a good service that saves time and effort - that’s more then enough.

    The thing is that once a couple of sites provide a similar - yet decent - service, the one that will become the popular is the one with the better marketing. Like it is for any product, real or online.

  27. jcar

    Botom line, have you had any sites threaten you with legal action? If so what happened? Have you gotten any advice from an attorney? It’s definately a grey area.

  28. Sten Pittet

    In my opinion I think that this website got it right.

    First, the benefits go to the user. For a person who is not really used to hi-tech choosing a laptop can be quite difficult. A lot of buyers on the net may ask themselves “Is this what I need ?” “Is this a good product” and the problem on the net is that you can’t ask an adviser to help you in your choicie. Few comparators have trustfull and interesting comments on products so if one of them is aggregating all the reviews to tell the visitors wich products are considered as the best ones than that’s a pretty good service and a lot of people would see the benefits.

    Secondly when you click on a review you are redirected on it (although you have a top bar with viewscore options). That means that Viewscore generates trafic for them (at least one page view). And most of the site editing content on the net expect a lot of these page views because their business is based on selling ads. The more page views they have the more ads they can sell. So I guess that sort of a way they get some benefits from it.

    Finally if you’re against the use of content coming from over website then what about Netvibes ? WebWag ? My Yahoo ? MSN Live ? Those sites are making money by providing contents coming from other websites….

    Excuse me for all the mistakes I must have made. I’m french and still working on my english. I really think they have something here and I’d like to know more about the stats…. I doubt that the other companies will look at it saying “Oh just another web 2.0 site…”

  29. Amiz - ViewScore.com

    from ViewScore:
    just quoting a message we got yesterday from one of the sources:

    “I just got an email about your new site. My name is XYZ , I”m the publisher of XYZ.com and I noticed you guys are linking to our camcorder reviews - thank you! I would also like to suggest one of our other sites, XYZ2.com, which uses the same high quality standards for reviewing digital cameras as we use for reviewing camcorders. Good luck”

    Jcar - i think it will answer your question and suggest that it is symbiotic relationship.

    -Amiz

  30. manu

    this site sucks!!!!!!!!!!who the **** made this site i wanna kick your ***

  31. PixelFactor

    I dont understand what all the fuss is…..some people like it, some dont, but i see no problem with doing a little free advertising for a company, especially if you find the topic / information interesting and worth sharing.

    For more updates check:

    http://www.pixelfactor.org

  32. Anonymous

    It would be nice if this company took a moment or two to create their OWN “ABOUT US” section. It is a verbatim rip off of the Become.com site. Even to the extent of copying the Arbitration rules.

    I am sure you will hear from the lawyers soon enough. If you have the ethics to do that, I really wonder what other IP or proprietary information you have stolen for your use.

  33. Raj

    Nothing new. A lot of sites have this. http://www.phonescoop.com and http://www.explore-mobiles.com also have something similar.