Comments on: Pilot invites go out for Microsoft’s AdSense competitor

By: مركز التحميل

مركز التحميل — Wed, 14 Oct 2009 16:59:53 +0000

Google adsense is awful!
They’ve taken away $300,000 worth of revenue due to invalid clicks.
There were no invalid clicks.

We plan to go for a class action. Anyone here want to join?

By: Bookmarks of the Day - Buzzsonic.com

Bookmarks of the Day - Buzzsonic.com — Fri, 26 Dec 2008 05:03:17 +0000

[...] Techcrunch – Pilot invites go out for Microsoftâ€™s AdSense competitor [...]

By: The Empire Strikes Back: Our Analysis Of Microsoft Live Search Cashback

The Empire Strikes Back: Our Analysis Of Microsoft Live Search Cashback — Thu, 22 May 2008 09:36:26 +0000

[...] not unseat Google as the dominant player in this market. Microsoft already tried that with their AdCenter improvements in 2006; Yahoo tried with Panama last year. Google’s dominance only [...]

By: Ghillie Suits » Pilot invites go out for Microsoft’s AdSense competitor

Mon, 29 Oct 2007 19:28:13 +0000

[...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt [...]

By: iMicro.mobi » Why Yahoo’s Panama Project Is Important

iMicro.mobi » Why Yahoo’s Panama Project Is Important — Sat, 13 Jan 2007 22:21:08 +0000

[...] The article doesn’t mention Microsoft’s Adcenter product, which is a full generation beyond both Panama and Google’s existing product because it factors in demographic information about the person viewing the advertisement. While Microsoft hasn’t ramped up on advertisers yet, it’s clear that this is a three way race. An example of how much Microsoft means business is the fact that they probably bought their way into handling ads for Facebook. Without a revenue guarantee, Facebook would have gone with Google or Yahoo. [...]

By: Misha

Misha — Sat, 06 Jan 2007 21:11:07 +0000

Google adsense is awful!
They’ve taken away $300,000 worth of revenue due to invalid clicks.
There were no invalid clicks.

We plan to go for a class action. Anyone here want to join?

By: TechCrunch en français » Ce qu’il faut savoir sur la nouvelle plateforme publicitaire de Yahoo

Wed, 27 Dec 2006 07:34:05 +0000

[...] L’article ne fait pas référence à Microsoft Adcenter, la nouvelle plateforme publicitaire qui va encore plus loin puisqu’elle permettra de gérer l’apparition des publicités contextuelles en fonction du profil démographique de l’internaute. Et bien que Microsoft n’ai pas encore réussi à conquérir le marché publicitaire il s’agira bien d’une course à 3. L’un des indicateurs de poids montrant que Microsoft comptera dans cette course est le fait qu’ils ont probablement payé pour être le fournisseur de Facebook. Sans garantie de revenus (comme Google avec MySpace) Facebook aurait travaillé avec Google ou Yahoo. [...]

By: Tom

Tom — Tue, 26 Dec 2006 19:21:34 +0000

Anything which loosens Google’s grip on the contextual advertising market place is good news. I think Google have developed a contemptious ‘can’t touch us’ type of attitute towards some of their publishers, advertisers and rivals. It’d be nice if they got knocked-down a peg or two.

By: Gadgets.multiplayer.ro » Blog Archive » Why Yahoo’s Panama Project Is Important

Tue, 26 Dec 2006 11:26:19 +0000

By: Techcrunch » Blog Archive » Why Yahoo’s Panama Project Is Important

Tue, 26 Dec 2006 10:13:47 +0000

By: Microsoft And the Future of TV Advertising at Animas Weblog

Microsoft And the Future of TV Advertising at Animas Weblog — Thu, 31 Aug 2006 17:46:17 +0000

[...] All three of the major search engines have products that overlap in one way or another with where TV is going. Of the three, Google has announced most explicitly its plans to offer an advertising platform for TV, starting with web-delivered ads and content targeted to the user by monitoring the user’s TV viewing selections. With Microsoft piloting its ContentAds counterpart to Google AdSense, I think Microsoft also has the ingredients to offer a pretty competitive ad platform for TV, although they haven’t said so explicitly yet. [...]

By: Ashok

Ashok — Thu, 31 Aug 2006 16:40:41 +0000

It is definately a good news for publisher, but hope their beta will end soon.

By: Marco IT » Pilot invites go out for Microsoft’s AdSense competitor

Marco IT » Pilot invites go out for Microsoft’s AdSense competitor — Thu, 31 Aug 2006 14:15:57 +0000

[...] Source | TechCrunch [...]

By: Allie Williams

Allie Williams — Thu, 31 Aug 2006 00:48:27 +0000

I look forward to trying it out.

Contacting the MSN Sales team to place ads on their content sites was highly impractical for small companies… I expect a self-serve solution will kick up the ad volume.

By: Webanalyticsbook.com

Webanalyticsbook.com — Wed, 30 Aug 2006 22:57:53 +0000

MSN launches contextual Ads…

Just a quick note for today: Microsoft launched contextual ads for beta users this morning. The new contextual ads will be competition to Google Adsense and Yahoo Search Marketing (YSM). Publishers seem to be very happy and it will be interesting to …

By: Don Dodge on The Next Big Thing : Microsoft adCenter to deliver contextual ads to web publishers

Wed, 30 Aug 2006 20:34:44 +0000

[...] Microsoft adCenter to deliver contextual ads to web publishers Microsoft adCenter has been live in the UK for a few weeks. Today the beta for Microsoft ContentAds has opened to selected Microsoft advertisers. I first saw the story on Jennifer Slegg’s blog JenSense. TechCrunch writer Marshall Kirkpatrick followed up with a story as well. This is big financial news because the truth is the search business is all about delivering contextual ads with high CTR (click through rates) along side relevant search results. The media focus has been on the search index, relevance, size, and speed which are the table stakes for this game. The real money is made by delivering ads. Yahoo had been delivering ads for Microsoft sites, but last year Microsoft launched a service to deliver its own ads for its own sites. Microsoft adCenter extends the service to all advertisers for MSN Search and other Microsoft sites, and eventually to all web sites. Microsoft adCenter will be a full service competitor to Google’s adSense and Yahoo’s Publishing Network. JenSense points out “ContentAds will also be utilizing demographic targeting, geo-targeting and incremental bidding tools for all advertisements as well, so advertisers will have full flexibility on their ads appearing through ContentAds.” TechCrunch says “More big time competition for Google’s AdSense, Yahoo! Publisher Network and the other players in the field should mean higher revenue cuts for publishers and more innovation in the way ads are served.” This is probably boring to most people but this is where the battle for advertising dollars is won and lost. Targeting ads by demographics, geography, time of day, variable and incremental pricing, are very important to advertisers. I believe adCenter will have very advanced click fraud detection that will filter out invalid clicks far better than Google or Yahoo. This will make a big difference to advertisers. Published Wednesday, August 30, 2006 4:33 PM by Don Dodge [...]

By: Don Dodge on The Next Big Thing : Microsoft adCenter is gearing up for full launch

Wed, 30 Aug 2006 20:25:08 +0000

[...] Microsoft adCenter is gearing up for full launch Microsoft adCenter has been live in the UK for a few weeks. Today the beta for Microsoft ContentAds has opened to selected Microsoft advertisers. I first saw the story on Jennifer Slegg’s blog JenSense. TechCrunch writer Marshall Kirkpatrick followed up with a story as well. This is big financial news because the truth is the search business is all about delivering contextual ads with high CTR (click through rates) along side relevant search results. The media focus has been on the search index, relevance, size, and speed which are the table stakes for this game. The real money is made by delivering ads. Yahoo had been delivering ads for Microsoft sites, but last year Microsoft launched a service to deliver its own ads for its own sites. Microsoft adCenter extends the service to all advertisers for MSN Search and other Microsoft sites, and eventually to all web sites. Microsoft adCenter will be a full service competitor to Google’s adSense and Yahoo’s Publishing Network. JenSense points out “ContentAds will also be utilizing demographic targeting, geo-targeting and incremental bidding tools for all advertisements as well, so advertisers will have full flexibility on their ads appearing through ContentAds.” TechCrunch says “More big time competition for Google’s AdSense, Yahoo! Publisher Network and the other players in the field should mean higher revenue cuts for publishers and more innovation in the way ads are served.” This is probably boring to most people but this is where the battle for advertising dollars is won and lost. Targeting ads by demographics, geography, time of day, variable and incremental pricing, are very important to advertisers. I believe adCenter will have very advanced click fraud detection that will filter out invalid clicks far better than Google or Yahoo. This will make a big difference to advertisers. Published Wednesday, August 30, 2006 4:24 PM by Don Dodge [...]

By: Martin Tibbitts

Martin Tibbitts — Wed, 30 Aug 2006 19:28:32 +0000

It is nice to see MS innovating here. When I received a letter saying that they were distributing half of their cash position back to investors, I was starting to get worried ; p

Martin Tibbitts

http://www.kangaekata.com

By: Kora

Kora — Wed, 30 Aug 2006 17:56:59 +0000

Mr Schmidt,

I’m sure you must be shitting in your pants now.

The easy stuff is to get on APPL board and some cross dealing ( advertising on ipod ?? , dare you spoil sending those ED/PE ads on that tiny cute scree) OK stock market noted that point.

Can you please update all those poor GOOG share holders on what your counter action will be ( apart from banning from contacting with google) ?

The real fun starts now – Right time for the tech/mgmt authors to follow and write an incredible story ( the same old stroy how MSFT killed a new upstart).

Kora

By: Ed E.

Ed E. — Wed, 30 Aug 2006 15:50:04 +0000

Although it is a good intent of MS to catch-up with Google AdWords offering, given the new features such as demographic targeting, geo-targeting and incremental bidding, I consider they will need to present a more compelling reason to convince online advertiser to use AdCenter by bringing more innovation to the table in terms of ROI. One challenge for MS would to manage better Click Fraud than competitors. This problem is still costing advertisers between $1.3 billion and $1.8 billion a year.

Another factor against MS is search traffic. According to the last July Nielsen/Net Ratings, MSN search ranking dropped down 3% from last year to 9.6% compared to Google 49.2% share.

Let’s see how the market receives this new revamped version of MS AdCenter. Only time will tell.

By: Jeff B

Jeff B — Wed, 30 Aug 2006 13:13:01 +0000

re: “my advertising ROI has continued to erode on both of these paid search engines over the last few years”

Steve, my experience is the same. I’ve been using both services for 5 years. The last year, in particular, my ROI has gone done by almost 30%. Be interesting to see if the microsoft solution can help revserse the trend.

By: Dafin

Dafin — Wed, 30 Aug 2006 10:55:21 +0000

well…
…all good…
….as long as I can block the ads….

By: bit-blog » Blog Archive » microsoft adcenter

bit-blog » Blog Archive » microsoft adcenter — Wed, 30 Aug 2006 08:09:57 +0000

[...] a techcrunch.com-on olvasom hogy beindult a google adsense klón szolgáltatása, a microsoft ad-center. [...]

By: Microsoft’s adCenter contextual advertising at Ministry of Tech

Microsoft’s adCenter contextual advertising at Ministry of Tech — Wed, 30 Aug 2006 08:02:00 +0000

[...] Microsoft’s contextual advertising platform, named ContentAds, sent out the first invitations to prospective participants in its pilot program. Starting on “primarily” (their word) MSN owned sites, Microsoft says that ContentAds will place advertisements using not just keywords but also demographic targeting, geo-targeting and incremental bidding tools. Via TechCrunch [...]

By: Garry

Garry — Wed, 30 Aug 2006 07:47:34 +0000

Actually sounds very interesting to me… and can’t wait until I have a chance to try it out. I use YPN now, and only wish that the ads were more relevant to the content in my site and posts.