Comments on: Salesforce Dives Deep into Google Adwords http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/ Startup and Technology News Wed, 15 Oct 2008 18:43:31 +0000 http://wordpress.org/?v=2.5.1 By: download free alltel ringtones http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-1960819 download free alltel ringtones Sat, 02 Feb 2008 07:06:07 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-1960819 <strong>ringtones gratis download...</strong> Find download free funny ringtones how to download ringtones... ringtones gratis download…

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]]> By: Just a random blog ! http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-1410393 Just a random blog ! Tue, 05 Jun 2007 13:24:36 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-1410393 [...] It is our understanding that the technology behind the salesforce side of the deal comes from Kieden, an company that they acquired late last year. [...] [...] It is our understanding that the technology behind the salesforce side of the deal comes from Kieden, an company that they acquired late last year. [...]

]]> By: Multimedias.mobi » Salesforce Says Hello To Microsoft Sharepoint And Other New ECM Competitors http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-1324233 Multimedias.mobi » Salesforce Says Hello To Microsoft Sharepoint And Other New ECM Competitors Tue, 10 Apr 2007 09:03:52 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-1324233 [...] has made a habit of acquiring companies that create Salesforce applications. Last year they bought Keiden Corporation, another company with an Appexchange application they [...] [...] has made a habit of acquiring companies that create Salesforce applications. Last year they bought Keiden Corporation, another company with an Appexchange application they [...]

]]> By: Salesforce Says Hello To Sharepoint http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-1323904 Salesforce Says Hello To Sharepoint Tue, 10 Apr 2007 03:59:46 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-1323904 [...] has made a habit of acquiring companies that create Salesforce applications - Last year they bought Keiden Corporation, another company with an Appexchange application they [...] [...] has made a habit of acquiring companies that create Salesforce applications - Last year they bought Keiden Corporation, another company with an Appexchange application they [...]

]]> By: Techcrunch » Blog Archive » WebEX to go mobile with SoonR http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-222315 Techcrunch » Blog Archive » WebEX to go mobile with SoonR Tue, 26 Sep 2006 04:06:51 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-222315 [...] Unlike Salesforce’s AppExchange, which offers API access to a large number of developers and on occasion leads to an acquisition (see the Kieden deal) WebEX appears to be opening a much more limited platform and hiring select outside partners to integrate their services. [...] [...] Unlike Salesforce’s AppExchange, which offers API access to a large number of developers and on occasion leads to an acquisition (see the Kieden deal) WebEX appears to be opening a much more limited platform and hiring select outside partners to integrate their services. [...]

]]> By: Lawless Village » Blog Archive » links for 2006-08-24 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-151966 Lawless Village » Blog Archive » links for 2006-08-24 Thu, 24 Aug 2006 00:21:27 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-151966 [...] Techcrunch » Blog Archive » Salesforce Dives Deep into Google Adwords (tags: google analytics advertising adsense aswords contextual) [...] [...] Techcrunch » Blog Archive » Salesforce Dives Deep into Google Adwords (tags: google analytics advertising adsense aswords contextual) [...]

]]> By: Salesforce Google Partnership » Personal Insights on Web 2.0, Blogging, and Business http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150439 Salesforce Google Partnership » Personal Insights on Web 2.0, Blogging, and Business Wed, 23 Aug 2006 02:25:32 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150439 [...] Salesforce is at or near the top of the list of web companies making an impact on businesses around the world today. They certainly have a scaleable product– just add new databases to support new users. Their open API has led to a wealth of add-on programs being developed that add to salesforce’s functionality. They are setting their sites on $1 billion in revenue. How are they going to get there? Part of it may be this- today, they announced that they will have an AppExchange (add-on to salesforce) called Salesforce for Google Adwords available for $300 per month to Salesforce users. What does it do? [...] [...] Salesforce is at or near the top of the list of web companies making an impact on businesses around the world today. They certainly have a scaleable product– just add new databases to support new users. Their open API has led to a wealth of add-on programs being developed that add to salesforce’s functionality. They are setting their sites on $1 billion in revenue. How are they going to get there? Part of it may be this- today, they announced that they will have an AppExchange (add-on to salesforce) called Salesforce for Google Adwords available for $300 per month to Salesforce users. What does it do? [...]

]]> By: Chris http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150423 Chris Wed, 23 Aug 2006 01:53:59 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150423 I saw this presented at the SalesForce luncheon today in NYC and after my harsh comment above I'll admit I can see some practical applications, just not for the types of campaigns we run. We run hundreds of thousands of keywords with thousands of pieces of creative across multiple engines and this tool just can't cut it. If you're spending a few thousand or more and want to see the chain from the click in google to the lead captured in salesforce then you've got something here. I like that you can see the actual leads connected to the keyword and creative. I saw this presented at the SalesForce luncheon today in NYC and after my harsh comment above I’ll admit I can see some practical applications, just not for the types of campaigns we run. We run hundreds of thousands of keywords with thousands of pieces of creative across multiple engines and this tool just can’t cut it. If you’re spending a few thousand or more and want to see the chain from the click in google to the lead captured in salesforce then you’ve got something here. I like that you can see the actual leads connected to the keyword and creative.

]]> By: Bogle’s Blog » Salesforce introduces SMB Adwords Tool http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150303 Bogle’s Blog » Salesforce introduces SMB Adwords Tool Tue, 22 Aug 2006 23:42:42 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150303 [...] Salesforce has introduced a new Google Adwords module which ties Google Adwords campaigns directly into Salesforce.   (The feature was created by a small startup called Kieden that was acquired by Salesforce.)  The announcement inspired quite a mixed bag of commentary on Techcrunch. [...] [...] Salesforce has introduced a new Google Adwords module which ties Google Adwords campaigns directly into Salesforce.   (The feature was created by a small startup called Kieden that was acquired by Salesforce.)  The announcement inspired quite a mixed bag of commentary on Techcrunch. [...]

]]> By: Scott Hemmeter http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150290 Scott Hemmeter Tue, 22 Aug 2006 23:32:56 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150290 I write a Salesforce.com focused blog and did a write up on this functionality back in June when it was still owned by Kieden. Pretty impressive. Check it out <a href="http://sfdc.arrowpointe.com/2006/06/20/kieden-for-appexchange/" rel="nofollow">here</a> I write a Salesforce.com focused blog and did a write up on this functionality back in June when it was still owned by Kieden. Pretty impressive.

Check it out here

]]> By: Jonathan Mendez http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150185 Jonathan Mendez Tue, 22 Aug 2006 21:35:35 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150185 It's nice to go down funnel with analytics but most businesses are hard pressed to even figure out an accurate CPL metric that they are comfortable with. Let alone a resolving that back to a CPS or LCV number. This is a huge issue for even the largest lead-gen players (auto, b2b) especially when you factor in issues with de-duping and washing leads. Keyword level ROI is great but I'm interested in the bid management capabilities of the tool. It's nice to know what your CPL is but more important is the ability to manage to a predetermined metric. It’s nice to go down funnel with analytics but most businesses are hard pressed to even figure out an accurate CPL metric that they are comfortable with. Let alone a resolving that back to a CPS or LCV number. This is a huge issue for even the largest lead-gen players (auto, b2b) especially when you factor in issues with de-duping and washing leads. Keyword level ROI is great but I’m interested in the bid management capabilities of the tool. It’s nice to know what your CPL is but more important is the ability to manage to a predetermined metric.

]]> By: SEM Punch http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150175 SEM Punch Tue, 22 Aug 2006 21:24:54 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150175 <strong>Saleforce to integrate with Adwords...</strong> As the folks on TechCrunch already mentioned, Salesforce is integrating AdWords into their product at $300/month. This is a natural step towards integrating CRM products with a growing and very measurable distribution channel such as search.... Saleforce to integrate with Adwords…

As the folks on TechCrunch already mentioned, Salesforce is integrating AdWords into their product at $300/month. This is a natural step towards integrating CRM products with a growing and very measurable distribution channel such as search….

]]> By: Michael Arrington http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150093 Michael Arrington Tue, 22 Aug 2006 18:18:25 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150093 In a previous job we spent quite a bit of money advertising on Google - $20k or so per week. I had a full time analyst who did nothing but crunch numbers to make sure we weren't losing our shirt on keyword buys. The reports he created were basically what Salesforce is providing here...so in my opinion this is a very good tool. In a previous job we spent quite a bit of money advertising on Google - $20k or so per week. I had a full time analyst who did nothing but crunch numbers to make sure we weren’t losing our shirt on keyword buys. The reports he created were basically what Salesforce is providing here…so in my opinion this is a very good tool.

]]> By: Mohit Mahendra http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150074 Mohit Mahendra Tue, 22 Aug 2006 17:50:51 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150074 The ad campaign execution and analytics may be better provided thru Google's UI itself, and free as well. But this hooks the campaign into the selling cycle, right upto the end of the cycle. Google can track how many leads a campaign brought, but not how much revenue it generated. That insight itself is worth a lot more than $300. But I see this useful primarily for Google advertisers that sell offline. Wonder how much of Google's customer base are those ones...much of Google's own energy appears to be directed towards those who sell online - pay-per-action campaigns, online payments... The ad campaign execution and analytics may be better provided thru Google’s UI itself, and free as well. But this hooks the campaign into the selling cycle, right upto the end of the cycle. Google can track how many leads a campaign brought, but not how much revenue it generated. That insight itself is worth a lot more than $300. But I see this useful primarily for Google advertisers that sell offline. Wonder how much of Google’s customer base are those ones…much of Google’s own energy appears to be directed towards those who sell online - pay-per-action campaigns, online payments…

]]> By: Matt Ho http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150049 Matt Ho Tue, 22 Aug 2006 17:16:29 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-150049 For organizations that use CRM, the problem has been how to track advertising spend through to revenue. Tools like Google Analytics do a great job when the sale can be made completely online. However, for companies with salespeople, most sales are made offline and are tracked through the CRM system. Consequently, tools that don't integrate to a CRM lose visibility and can't show ROI. However, this is where Salesforce for Google AdWords really shines. Because of its tight integration with both Salesforce and AdWords, companies finally have end to end visibility of their advertising efforts. For organizations that use CRM, the problem has been how to track advertising spend through to revenue.

Tools like Google Analytics do a great job when the sale can be made completely online. However, for companies with salespeople, most sales are made offline and are tracked through the CRM system. Consequently, tools that don’t integrate to a CRM lose visibility and can’t show ROI.

However, this is where Salesforce for Google AdWords really shines. Because of its tight integration with both Salesforce and AdWords, companies finally have end to end visibility of their advertising efforts.

]]> By: Rajan Sodhi http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149990 Rajan Sodhi Tue, 22 Aug 2006 15:58:13 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149990 This is great to hear. I would imagine this will compete directly with Omniture's SearchCenter product. The idea of it integrating with a CRM system is very compelling. This is great to hear. I would imagine this will compete directly with Omniture’s SearchCenter product. The idea of it integrating with a CRM system is very compelling.

]]> By: Kingsley Joseph http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149981 Kingsley Joseph Tue, 22 Aug 2006 15:42:12 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149981 Ed, it's a flat $300/month for an entire organization. The value proposition is end to end search marketing: create marketing campaigns in Salesforce, create ads associated with them, make keyword bids, track click-throughs down to lead or product purchase and report on ROI all from within Salesforce. Kieden has built some very cool technology and are a bunch of smart people besides - I'm excited to be working with them. Ed, it’s a flat $300/month for an entire organization.

The value proposition is end to end search marketing: create marketing campaigns in Salesforce, create ads associated with them, make keyword bids, track click-throughs down to lead or product purchase and report on ROI all from within Salesforce.

Kieden has built some very cool technology and are a bunch of smart people besides - I’m excited to be working with them.

]]> By: The Official Salesforce Blog http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149979 The Official Salesforce Blog Tue, 22 Aug 2006 15:40:50 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149979 <strong>Introducing Salesforce for Google AdWords...</strong> We're excited to announce the newest addition to our product line up, Salesforce for Google AdWords. It is based on technology acquired from Kieden, a company we are fond of mentioning on this blog. The new offering delivers seamless integration... Introducing Salesforce for Google AdWords…

We’re excited to announce the newest addition to our product line up, Salesforce for Google AdWords. It is based on technology acquired from Kieden, a company we are fond of mentioning on this blog. The new offering delivers seamless integration…

]]> By: Glen Moriarty http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149978 Glen Moriarty Tue, 22 Aug 2006 15:32:32 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149978 This looks pretty similar to what Google already provides for free with there Adwords - Google Analytics. We partnered with a firm, Strategy Trails (www.strategytrails.com) and have found that Google Analytics works great: www.analytics.google.com. This looks pretty similar to what Google already provides for free with there Adwords - Google Analytics. We partnered with a firm, Strategy Trails (www.strategytrails.com) and have found that Google Analytics works great: http://www.analytics.google.com.

]]> By: Ed Buchholz http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149966 Ed Buchholz Tue, 22 Aug 2006 15:13:31 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149966 Salesforce / Accounting integrations are, at best, unreliable and a pain. For the most part, the large organizations that could benefit from this type of integration are already utilizing a 3rd party seo / sem company. This further compounds my assertion that AppExchange is a joke, and the people driving strategy behind it are simply blind. Salesforce / Accounting integrations are, at best, unreliable and a pain.

For the most part, the large organizations that could benefit from this type of integration are already utilizing a 3rd party seo / sem company.

This further compounds my assertion that AppExchange is a joke, and the people driving strategy behind it are simply blind.

]]> By: Erik http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149927 Erik Tue, 22 Aug 2006 14:24:30 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149927 The only thing that I can think of is that this will allow them to streamline their adword buys into their accounting systems (since that would most likely already be integrated with SalesForce). For a medium-sized company that spends a good amount on AdWords, this functionality alone might be worth $300/month. The only thing that I can think of is that this will allow them to streamline their adword buys into their accounting systems (since that would most likely already be integrated with SalesForce).

For a medium-sized company that spends a good amount on AdWords, this functionality alone might be worth $300/month.

]]> By: Salesforce for Google Adwords » Conversion Rater http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149908 Salesforce for Google Adwords » Conversion Rater Tue, 22 Aug 2006 14:05:12 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149908 [...] Interesting, according to Techcrunch Salesforce has launched a tool on their AppExchange called Salesforce for Google Adwords that allows search engine marketers to monitor their Adwords performance. [...] [...] Interesting, according to Techcrunch Salesforce has launched a tool on their AppExchange called Salesforce for Google Adwords that allows search engine marketers to monitor their Adwords performance. [...]

]]> By: Jonathan Mendez http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149897 Jonathan Mendez Tue, 22 Aug 2006 13:48:22 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149897 I guess this is supposed to be some ancillary lead-gen tool for sales? However, this is not "clearly needed by small and mid sized businesses " when the channels themselves provide more robust data and tools. Besides, when and why are my sales guys going to be managing my marketing spend? I guess this is supposed to be some ancillary lead-gen tool for sales? However, this is not “clearly needed by small and mid sized businesses ” when the channels themselves provide more robust data and tools. Besides, when and why are my sales guys going to be managing my marketing spend?

]]> By: Chris http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149844 Chris Tue, 22 Aug 2006 12:14:16 +0000 http://www.techcrunch.com/2006/08/21/salesforce-dives-deep-into-google-adwords/#comment-149844 this "tool" is pretty much a joke. We're continually evaluating search tracking technologies and as a SalesForce user we were excited to hear about this when it came out but it's pretty much useless and I wouldn't use it even if it were offered for free. this “tool” is pretty much a joke. We’re continually evaluating search tracking technologies and as a SalesForce user we were excited to hear about this when it came out but it’s pretty much useless and I wouldn’t use it even if it were offered for free.

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