Comments on: Google, Yahoo! agree to independent click fraud audits

By: Google AdSense Updates - Less Click Fraud To Come? | Sharecountry

Google AdSense Updates - Less Click Fraud To Come? | Sharecountry — Wed, 14 Nov 2007 14:13:50 +0000

[...] Google and Yahoo got into hot water over allegations of click fraud and eventually agreed to an independent audit. Google also wound up paying $90 million in a settlement, a small fraction of any potential [...]

By: Google AdSense Updates - Less Click Fraud To Come?

Google AdSense Updates - Less Click Fraud To Come? — Wed, 14 Nov 2007 02:26:19 +0000

By: Google, Yahoo! and independent click fraud audits » VJ Online Advertising Solutions

Fri, 11 Aug 2006 04:40:21 +0000

[...] TechCrunch: As the outcry by advertisers grows louder than the assurances from Google that click fraud is not a substantial problem, representatives from Google and Yahoo! publicly stated today that they would accept independent click fraud audits. Of course the true independence of any audit will need to be closely watched. The pay per click advertising business is a monster – with billions of dollars exchanged annually. Yahoo! has made more than $9 billion since 2004 from all of its online advertising, Google more than $13 billion since 2001. [...]

By: anon-guy

anon-guy — Wed, 09 Aug 2006 03:04:42 +0000

I think you mean ‘nonsequitur’.

By: TechCrunch Japanese アーカイブ » GoogleとYahoo!、不正クリックの外部監視受け入れへ

TechCrunch Japanese アーカイブ » GoogleとYahoo!、不正クリックの外部監視受け入れへ — Wed, 09 Aug 2006 02:03:15 +0000

[...] [原文へ] Google Yahoo [...]

By: Marshall Kirkpatrick

Marshall Kirkpatrick — Wed, 09 Aug 2006 00:57:30 +0000

Ok, added an update to clarify this – there’s just no way that’s what’s being discussed, the IAB doing the independent auditing. Though the “timeline” might lead one to believe that. It would be a non sequitur though.

By: alq666 » s/Google/Enron/ && s/independent/Andersen/ ?

alq666 » s/Google/Enron/ && s/independent/Andersen/ ? — Wed, 09 Aug 2006 00:48:08 +0000

[...] Techcrunch » Blog Archive » Google, Yahoo! agree to independent click fraud audits [...]

By: Eric Willis

Eric Willis — Wed, 09 Aug 2006 00:43:49 +0000

Dave,

This is a good catch. Seems pretty easy to accept a seemingly independent audit when your company has members on the board of the reviewing organization and will set the guidelines.

By: Dave Snider

Dave Snider — Wed, 09 Aug 2006 00:38:00 +0000

http://www.iab....t/about/bod.asp

The IAB is hardly independent. Just check out the roster of board members. It reads like a who’s who of major internet sites.

By: anon-guy

anon-guy — Wed, 09 Aug 2006 00:21:01 +0000

Advertisers just need to be aware that this is simply an intrinsic part of the beast. Just like print ads.. they aren’t always delivered to the specific person (which is rare) and even so, the person might just throw it away without even looking at it.

my 2 cents.

By: Search Engines WEB ♣

Search Engines WEB ♣ — Wed, 09 Aug 2006 00:18:46 +0000

Oh Google & Yahoo,….

What is Really so Sad is their relative indifference – up to this point.

If they had put as much ENERGY into their Click Fraud problem as they are putting into their SERPs – the problem would have really diminished.

It takes a high profile lawsuit, and public embarrassment to get action.

Even when the question was posed on a very prominant ex-Employee BLOG – there was no response.

They were Well Aware that the problem was draining the resources of their Advertisers – but did not see any business reason to respond to the best of their abilities – until they was massive public outcry

And even so, look at the MILLIONS OF LOST DOLLARS by Advertisers, until now, that will never be recovered…tusk tusk