August 8, 2006

Bebo passes MySpace in the UK

Marshall Kirkpatrick

32 comments »

Hitwise is reporting that online social network Bebo passed MySpace for the first time last week in number of weekly visits in the UK. MySpace retains its lead in the US, but the new UK numbers show that the Fox super-site is beatable in particular countries. MySpace is planning to roll out localized versions in several European countries this summer.

Hitwise analyst Heather Hopkins attributes the Bebo jump to the launch of the site’s new music section. Hopkins reports that according to Hitwise numbers, Bebo is now the 11th most visited site on the internet world wide. Last month that Bebo was at more than 25 million registered users and 3 billion monthly page views. MySpace, for comparison, has 70+ million users and nearly 30 billion monthly page views. The company raised $15 million in a round led by Benchmark Capital this May.

The company is based in San Francisco but has long been known to be a major player in the UK in particular. According to Hitwise, Bebo is also the #1 online social network in New Zealand. Clearly there are huge ammounts of money to be made around succesful social networks, yesterday’s one billion dollar deal between Fox and Google being a prime example.

Update: The Financial Times is reporting this morning that Viacom is considering a move to purchase Bebo. Talks are reported to be in very early stages.

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Trackbacks/Pings (Trackback URL)

  1. New Media Landscape » Blog Archive » More Evidence of Social Networking Fragmentation
  2. Techcrunch » Blog Archive » Bebo For Sale
  3. Bebo For Sale at backwhack - tech news web 2.0 style
  4. Bebo (Still) For Sale at backwhack - tech news web 2.0 style
  5. TechCrunch Japanese アーカイブ » Bebo、UKでMySpaceを追い越す
  6. Outofthequestion.nl » Blog Archive » Bebo voor het eerst voorbij Myspace in de UK
  7. 1Billion+ Social Valuations - Web and Business Architects, Consultants, Social Media Marketing, Software and Blogging hope not hype
  8. The social networking faceoff « Alex Iskold tech blog
  9. Social Networking: Time For A Silver Bullet « The State of Social Networks
  10. Yahoo’s Rumored $1 billion Talks With Bebo
  11. The Social Networking faceoff | Jay T. Deragon
  12. Social Networks Face Off | Relationships Create a New Global Economy

Comments

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  1. Matt Marshall

    Interesting, so this is the second time Bebo has overtaken MySpace in the UK. (They told us they did it earlier this year. But hey, nice publicity).

    http://www.siliconbeat.com/ent.....thers.html

    We may want to start demanding proof.

  2. JoAnn Peach

    This isn’t suprising. We have been tracking the Bebo and MySpace race for a while now and Neilson reported that they were pretty close in stats for users. I wonder how this will affect Viacom’s thinking…

  3. Marshall Kirkpatrick

    Matt, the difference here is that this is a number comes from a quality, 3rd party source. You note in that post that Beebo’s use of Alexa numbers is only worth so much. Here’s the update then ;)

  4. DJ Neawedde

    I think this is a tad bit suprising cusidering the vast amount of MySpace users and it’s grip on society.

  5. Peter Cooper

    MySpace penetration into the UK is a reasonably recent thing, DJ Neawedde. It’s mostly taken off in the last 3-9 months. Before then it was almost unheard of here.

  6. Robert Dewey

    The Bebo logo reminds me of Mickey Mouse.

  7. deetoo

    The Financial Times buying Bebo? You mean media companies, besides Murdoch, are really waking up? ;) Interesting how music is such a force. I’m a little too old for myspace/bebo, but i sure still remember my teenage years and how I spent every single cent on tapes and CDs.

  8. George Nimeh

    Viacom + Bebo = bad fit

    Viacom = huge US-centric media company.

    Bebo = massive UK/IRE social network with decent US traction.

    More here:

    http://www.i-boy.com/weblog/20.....d-fit.html

  9. kerr

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    them,Members can upload as many photos as they want which is unique with
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    may
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    Face Buddies LTD can be found at http://www.FaceBuddies.com

  10. me

    how can u get on bebo in school help plzzzzzzzz x

  11. shaunachandler

    bebo is the best its stupid how the principals of other schools block it for people to go on bebo xxxxxxxxx

  12. auriana

    principals are always banning it

  13. Miss Hottie

    text me :]

    07896464185

  14. me

    how do get on bebo in school?

  15. saz

    how de fk do u get on bebo it well buzzin me off m8 lol hulla bk

  16. nik

    heya u can try something like http://www.proxy-demon.com

  17. gavin

    this is a well gd site but you cant get on it y?

  18. miriam

    omg schools will do anything to stop you livin.. they take bebo off you an now they dont even sell chocolate!ARGH! my school used to work with http://www.cyberdesigns.us however they found out about it and blocked it to! so now i have to find a new way to get on it! proxy-demon doesnt work here ether! oh well ………

  19. Micky

    NOTHING Works no more. =[ I’ve tried .. siatec.net , if you haven’t tried that try it now, might work.. And i had laddo.com/mathswork , but it didn’t load. Please help someone?

  20. luke

    Another myspace proxy - http://www.webviaproxy.com