August 2, 2006

Kleiner Perkins Invested in Aggregate Knowledge

Michael Arrington

18 comments »

Top venture capital firm Kleiner Perkins invested in Menlo Park-based startup Aggregate Knowledge (our post on them is here). The closing occurred in June 2006, and Kleiner partner Randy Komisar has taken a board seat.

This is from multiple sources, although Aggregate Knowledge CEO Paul Martino have me a curt “no comment” when I contacted him by email.

The company creates automated “behavior recommendations” for websites - things like “people who look at this also looked at” and “people who bought this also bought” features. See screen shot here for a visual. Integration is extremely simple. A key Aggregate Knowledge competitor is Loomia.

Existing Aggregate Knowledge investors include Valerie Syme (Tribe.net, CompareNet), Josh Kopelman (First Round Capital, Half.com), Howard Morgan (First Round Capital, IdeaLab), Seth Goldstein (Root Markets, AttentionTrust), Richard Melmon (NetService Ventures, Electronic Arts) and Matt Ocko (Archimedes Capital).

Look for confirmation on the rumor shortly.

Update: this has now been confirmed as accurate.

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  1. Innovation Zen

    Interesting product, they also offer a 60-day trial, meaning they are confident they can add value to websites.

  2. Howtobewebsmart

    Home run idea. Pretty powerful way to push users towards an automated created niche. Currently, I like Loomia’s offerings better…of course don’t have much to go on with Aggregate Knowledge :-P.

  3. EP

    I wonder if they are using all of the agregate data they are collecting across sites, or if they are limiting their engines effectivness to data collected in each site.

  4. Tone

    the reason they offer it free for 60 days is not due to confidence but to a required timeframe for the recommender engine to learn what to recommend, its nothing new, amazon had this for eons and its just a simple statistically-based algorithm…

  5. Anish

    This looks like a blatant rip-off of Amazon.com’s reccomendation features. In fact it looks like a screeen shot from an Amazon page.

  6. Chris Law

    While I will not confirm or deny this rumor, I will say that we are hiring for VP of Business Development and VP of Marketing positions. Please contact me - claw@aggregateknowledge.com if you’re interested.

  7. Daniel

    Grrr.. no clear pricing on Aggregate Knowledge’s site. Loomia is a bit cagey but has more information and seems more accessible to the very small webmasters. Why aren’t these guys up front about who they are marketing to, and what price ranges they’re in? This is understandable in most old industries, but not for web-centric startups.

  8. Chris Law

    Daniel if you’re serious and interested contact us and we’re happy to discuss that with you.

  9. No need for sales

    Tried emailing Aggregate Knowledge to get more info and the emails kept bouncing back. Maybe they don’t need to generate revenues anymore since they raised some money?

  10. Tyler

    @No need for sales:

    I had the same problem, but it turned out to be a simple typo in the mailto: link on their contact page. Looks like you can reach them at info@aggregateknowledge.com.

  11. Seb. V

    Pretty cool to see all these new ideas coming up. Too bad they don’t have a demo to try out the system… I came accross something similar lately at criteo.com. You rate movies and apparently it learns from you and can recommend you interesting movies. Good stuff !

  12. Daniel

    Chris, are you guys waiting until you hire two VP’s to announce pricing?

    If I was taking on one of those roles, I’d have a package for the very large sites, and a self-serve option (ala Google Adwords) for the smaller sites. If integration really is that easy, and if your service is any good, the ROI case would be good even for small businesses.

    As it is, I’ll assume you guys are too expensive (I don’t enter restaurants that don’t show prices on their menu), and stick to my plan of writing my own recommendation engine or adapting an OSS package.

  13. Chris Law

    For all those whose had trouble emailing I apologize. That’s fixed now.

    Daniel - to be honest we’re working with a few lighthouse customers to make sure we get the offering right. If you or anyone would like to work with us on this please drop me us email. We’d love to get your feedback.

  14. john demayo

    There is a huge opportunity for Ebay, and presumably therefore other companies, in this space. If Ebay had the recommendation engine of Amazon, it would bring 3-7% or so additional to their bottom line, IMO.

  15. wayne Lambright

    Aggregate Knowledge has much room for improvement; I could not find any tutorials or code samples which makes me think they’re an Alfa startup or there service costs is so huge that they don’t want to scare would be users away.

    In my experience http://Loomia.com was easy to integrate and the feedback I have gotten from my customers is amazing. We use the Loomia service to create restaurant recommendations. You can see it in full action at http://sfSurvey.com, which is the largest restaurant review resource ever created for San Francisco, with over 14,500. What’s cool about the Loomia service, is that we dynamically export each users previous dining experiences and then make recommendations of what user might like based on other peoples experiences, thus uncovering delicious new restaurants. The Loomia system adds to our user’s experience, thus creating a stronger over all brand loyalty, I would expect to see more sites going to this type of service in the near future.

  16. Daniele Levy

    There is absolutely comfort in numbers. Knowing what others bought after looking at the products you’re looking at is unequivocally a valuable service for shoppers. Just ask the guys over at Amazon…