Yodel Anecdotal - The Yahoo Corporate Blog
Michael Arrington
18 comments »
Yahoo launched Yodel Anecdotal, their first corporate level blog, tonight at 10:30 pm PST. The first post, by Niki Dugan, is here. Like TechCrunch, Yahoo chose Wordpress for their blogging platform.
My friend Havi Hoffman, who’s part of the influencer marketing group at Yahoo, emailed to tell me about the blog, writing “The blog is the brainchild of Nicki Dugan, Senior Director of Corporate Communications. (”Naked Conversations” has been on her bookshelf from the beginning.) Paul Stamatiou, our talented summer intern, a Georgia Tech junior who blogs about tech at www.pstam.com, took on the role of lead developer and built a custom WordPress blog on a Yahoo! Web Hosting Professional server.”
Yahoo has a number of product level blogs, some on Wordpress and others on Yahoo 360. Google’s corporate blog, which is one of the most popular according to Technorati, is hosted on blogspot, of course, which Google owns.
This is certainly a welcomed resource - but it is a bit odd that they would launch it with their virgin post at such a late hour in the evening?!
You would think that they would WANT it to be noticed
We did a night launch to give all the bloggers that wanted to talk about it in the morning a head start.
Doesn’t work very well, when the quest is posting i have to wait an “hour” or repost my previous message to update the channel.
I am removing it..
I’d like to hire this Havi Hoffman, as she is apparently quite brilliant.
You call her your “friend” in the same sentence that you recognize that she only emailed because you (and hundreds like you) are part of her job as “part of the influencer marketing group at Yahoo”.
Of course she is “friendly”, but that’s not quite the same thing as being a “friend”.