Comments on: Madhens auctions timeshare image ads

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Techcrunch » Blog Archive » Madhens auctions timeshare image ads…

By: Eric Fransen

Eric Fransen — Tue, 12 Dec 2006 00:55:08 +0000

I have an update on the MadHens.Net story.

Wi-Fi Guys, a Minnesota-Based Wi-Fi company recently purchased MadHens.Net to integrate with its Link ToAds™ application.

The Link ToAds™ application is configured to deliver location-specific advertising and to provide sophisticated tracking of advertising performance in Managed Guest HSIA Networks, Hotspot providers, WISP, Airport Wi-Fi and MuniWi-Fi networks.

Although only in Beta, Wi-Fi Guys has 2000+ locations using their Link ToAds™ application throughout the United States. For more informaton visit http://www.linktoads.com.

By: Dead2.0

Dead2.0 — Mon, 18 Sep 2006 06:33:49 +0000

Madhens.net meets eBay (as a for-sale item)…

Less than two months ago, Madhens got a much-coveted link from TechCrunch:
I like Madhens. It’s well thought out.
…
It looks like a good service and advertisers might want to get in quick while the bids are low. Adspace on Thoughtmechanics only…

By: Steve Poland

Steve Poland — Mon, 18 Sep 2006 03:44:04 +0000

Follow-up article: Madhens.net is up for sale on eBay (only $8,000 as of this writing) and about to close bidding on September 19 (Tues) at roughly 10pm pacific time. The business is a new type of advertising model where ad space is auctioned off in timeshares. Isn’t there something patentable here for $8,000? Suggested buyers: Six Apart, Blogads, AdBrite, or Digg.

By: Paul Graham

Paul Graham — Tue, 05 Sep 2006 15:16:48 +0000

These guys are not funded by Y Combinator. We’ve never heard of them, except as a startup that’s been repeatedly claimed to be funded by us.

By: Paul-Serge

Paul-Serge — Mon, 31 Jul 2006 14:53:26 +0000

The first days after the Madhens launch were crucial I think: if they had some succesfull ads, they would have gone viral. But now it looks kinda dead .. Nothing happens. No bids.

By: Marshall Kirkpatrick

Marshall Kirkpatrick — Fri, 28 Jul 2006 12:33:44 +0000

Paul-Serge - I was just looking at the ThoughtMechanics auction today and wondering what happened. That totally sucks.

By: Paul-Serge

Paul-Serge — Fri, 28 Jul 2006 12:29:32 +0000

The veto-system is awful. Yesterday I loaded my Madhen account with some money and I overbid the current bid on the Toughmechanics.
Today was the bidding deadline, and what do I see? They veto-ed my bid.

So if all publishers veto low bids, my money is definitly lost.
And I assume there’s now way to unload you Madhen account.

They could have created a lot of buzz when they let people advertise on big sites for little money, but they killed the service with the veto system.
It’s not gonna work.

By: StartupHubs.com

StartupHubs.com — Thu, 27 Jul 2006 19:04:50 +0000

May be I’ve missed some unique point mentioned about this new adbroker service, but how is it any different from other sites that allow a publisher to list ad space and publisher to selectively bid or buy the space???

StartupHubs.com

By: Not Y Combinator

Not Y Combinator — Thu, 27 Jul 2006 16:23:11 +0000

Madhens, according to the “Buzz” page, is not affiliated with Y Combinator. Just a heads up.

By: wayne Lambright

wayne Lambright — Thu, 27 Jul 2006 15:37:30 +0000

Zack, Congratulations on going live. I want to encourage you to keep moving forward, don’t be dissuaded by what might seem like “less then” supportive feedback. Distractions are what you see when you take your eye off your goal. Consider listening to Philip Kaplan’s pod cast on venture voice, it obviously covers your industry and you might find it beneficial. http://www.venturevoice.com/20.....-_phi.html. I have a few areas for improvement. With regards to the design, the name and logo are fine; it’s the red/orange that you might consider changing. My suggestion is to INVERT the colors, so that the hen and Madhens text are in the “red/orange” and what is now seen as red would be white. Obviously overall you want to have the customer to focus on the actions of the page, not the overwhelming colors. I would try and make the site as white as possible and use color to pull the eye where you want it to go, a good test is to blur your vision and look at your page, when you cant read anything, look for what sticks out, this is very likely the first thing your costumers will see. Ask yourself is this main action you want them to take, if not adjust. Good job, and I look forward to tracking your success

By: Alex

Alex — Thu, 27 Jul 2006 12:33:42 +0000

Bri I don’t actually agree with you on this one.

There is nothing in a name. Your comparison of Microsoft vs. Crapsoft is not really valid as hopefully common sense will prevail and you understand that you don’t use negative connotation in a name.

There is nothing in a name. The service that is being offered doesn’t even need to reflect the name.

Apple. Burton. Starbucks. Abercrombie. Motorola. Philips. Dell. Sharp. Vodafone. KFC. McDonalds. Teslar. GM.

The service and products made all of those brands. And thats what they have become - a brand. Not because of the name but because of the product.

If the product is there, the name is just a recogniser.

By: Marshall Kirkpatrick

Marshall Kirkpatrick — Thu, 27 Jul 2006 07:39:04 +0000

Abstraction, thanks - I totally should have caught that. That’s totally cool. Here’s my review of Wufoo.

By: mr. abstraction

mr. abstraction — Thu, 27 Jul 2006 07:31:15 +0000

This site is another product of Y-Combinator, home of Paul Graham, and the birthplace of reddit.com

http://ycombinator.com/

Fantastic, driven kids combined with Paul Graham’s sense and experience, yields some pretty intriguing ideas.

They’re also home to wufoo, youOS, some ad tech company, some simulated-market site, and probably a ton more?

bottom line: a good place to watch in the valley

By: Gloria White

Gloria White — Thu, 27 Jul 2006 05:04:33 +0000

This is giving me a strong bubble deja vu. The only interesting thing here is that the site is launched by a high school kid. That’s about it.
Other than that, there are a zillion sites out there that offer this type of service already. May be not in an auction format. But does anyone really need an auction format for this type of stuff?
I don’t think there are too many sites over which advertisers would really consider going on a bidding war or anything for getting their ads placed. The sites that really have hordes of advertisers running after them can already do that-they set their own prices!

By: Bri

Bri — Thu, 27 Jul 2006 04:53:20 +0000

Damn! Hoisted by my own petard!

However, I think Lars raises a good question: What’s in a name? I’d answer everything.

Would Microsoft have been as successful if they had call themselves “Crapsoft?” I think not. IBM would never had purchased Crapsoft’s software for their PCs and the company never would have worked. The same might be a problem for Madhens, the first time you hear it you think, “what?” Which can only prove a negative for potential advertisers and publishers who need to partially entrust their websites and revenue to this service.

David points out that AdBrite has changed its name many times for this very reason. They needed to sell their service to professional companies and they needed a professional, marketable name to do so.

However, the naming scheme for consumer services follows a different set of rules. Services like Google, Yahoo, del.icio.us, Zurpy, etc. don’t need to sound professional but need to be short and memorable. Madhens actually fits this criteria quite well, however it’s the wrong criteria for their business.

Don’t get me wrong, I think Zack is in a great business and I wish him luck. But my advice to him is buy a new domain name and redesign the site, it’ll make sucess a lot easier!

By: Lars Krumme

Lars Krumme — Thu, 27 Jul 2006 03:37:14 +0000

What’s in a name? It will be what Zack makes of it. His success will come from proving out ease-of-use and gaining a critical mass of publishers. As with Andy, pre-funding the account prior to bidding was a turn-off to moving forward.

By: Marshall Kirkpatrick

Marshall Kirkpatrick — Thu, 27 Jul 2006 01:42:06 +0000

I don’t believe that Adbrite puts ad space up for auction. And Bri, I hear what you’re saying about the name - but it’s kind of ironic coming from someone whose name here links to a service called “Zurpy.”

By: Bri

Bri — Thu, 27 Jul 2006 01:35:34 +0000

I must agree with David that this is exactly like Adbrite, except with a lot less buyers, a lot less sellers, an unprofessional design, and an unprofessional name.

By: TechCrunch Japanese アーカイブ » タイムシェアのイメージ広告競売サイト、Madhens

TechCrunch Japanese アーカイブ » タイムシェアのイメージ広告競売サイト、Madhens — Thu, 27 Jul 2006 01:14:14 +0000

[...] [原文へ] Madhens [...]

By: Erik

Erik — Thu, 27 Jul 2006 00:57:30 +0000

I think the veto is to veto ad content or advertisers that the publisher doesn’t like or feels won’t fit in with their site’s content.

If they veto the ad, they will get $0. If they let it run, they’ll get 80-90%, even if it is a low bid. So why would they veto low bids?

By: Sherwin LuxEurope

Sherwin LuxEurope — Thu, 27 Jul 2006 00:21:26 +0000

AdBrite does the same thing and I used it once for my site once and it wasn’t very effective.

This one isn’t bad looking either but if they don’t get bids they like they will just veto. Why waste my time bidding to place an ad only to not get to run it? It’s like Reserves on eBay. Kills the whole point of an auction.