Microsoft Zune to Battle iTunes/iPod
by Marshall Kirkpatrick on July 21, 2006

Microsoft today confirmed the existence of a new portable music player and integrated service called Zune. Launch is scheduled for launch some time this year.

Zune is clearly aimed at Apple’s iTunes/iPod dominance. In an interview with Billboard, Chris Stephenson, Microsoft’s new GM of marketing for MSN Entertainment Business, said Zune will be an umbrella brand for what he says is “a family of hardware and software products” targeting various digital entertainment services.

It’s an ambitious project that some critics are already saying goes too far outside Microsoft’s core strengths and could end up joining other media projects on the junk heap of tech history. Perhaps after seeing how successful Robert Scoble was in making Microsoft lovable again, two company employees working on Zune are also blogging about the project. Cesar Menendez is writing ZuneInsider.com, just launched today, and Richard Winn is writing blog called Madison and Pine. The company has also set up a site to collect emails for further information at ComingZune.com.

It will be interesting to see if the company can take a position of real innovation or whether Zune will just be a case of playing catch up - at the risk of feature overload.

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Lol. If not Balmer, definetly Cramer ^_^.

I agree, we have to wait and see something we can evaluate. And yes I was implying that Apple isnt a good multi tasking company. The latest laptop they released with Intel technology now faces numerous callbacks due to overheating etc. And other problems as well.

Ever since the invention of the Ipod more and more defects with their laptops have been growing. Probably because so much work is going on with the IPOD being such a success it will overshadow other productions. If your the CEO of the Company its easy to get carried away and lost in your most popular product while ignoring your other products. Not very hard to do, and a horrible pit fall.

 

Zune? I wonder whatever happened to the MS Smart Phones with embeded Media Player — which should have been the iPod or iTalk killer. Ohh. Nokia killed that one then iPod came out. I think the world is trying to conspire against Microsoft. LMAO

 

zune will be sucessful just like the xbox

 

scratch that, it will fail

 

microsoft is too late in the game as usual. zune will alienate non-ipod mp3 providers and well…they’ll end up getting shut out of winbloze. this time around zune won’t be successful because consumers actually do have a choice!

 

Why not check out http://www.will-zune-beat-ipod.com to see what the public really think of Zune’s chances against the iPod :o)

 

The xbox 360 will be Microsoft’s ticket to success with the Zune product line. MS has one foot in the door with the gaming system, I bet the zune will be highly integrated.

 

I like my zune :)
I had never ipod though :)

 
 

I actually have a Zune it is so cool well Microsoft is not that soft whe it comes to products.

Come on Apple could you put a TV tuner before Microsoft does on your next iPod? I say no way.

This looks like Apple has to face feirce competition even though Zune is use only with Windowa OSs that is something that Apple might fear because Zune will soon be a world domination in Mulimedia players.

Lets see Apple’s response when the Zune is a world seller?

 

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