Chicago-based RSS management company Feedburner is announcing the acquisition of Blogbeat on Monday. The deal will allow Feedburner to expand its reach with customers beyond RSS management. Details as Feedburner.com/blogbeat.
We profiled Blogbeat in February. It is a blog analytics service similar to Measure Map (which was itself acquired by Google in February 2006).
In a phone conversation last night, Steve Olechowski, Feedburner’s COO, said that they have been looking to build or buy a web analytics product to complement their existing RSS analytics tools. Steve expects full integration of the Blogbeat service with Feedburner by Q4 of this year. At that point Feedburner customers will have the ability to see web and RSS statistics for their blogs in a single dashboard.
Terms of the deal are not being disclosed. Blogbeat’s founder, Jeff Turner, has joined Feedburner and will run the web analytics group.
Is “aquisition” code for “both of us really thought we’d be bought by Google or Yahoo! by now so maybe if we join forces we can increase those odds”?
Feedburner provides a good a service, and now they are trying to create more value. Google, however, do not have many incentives to buy Feedburner. They have the necessary competencies and resources to create a similar service, leveraging on the Blogger platform. The only reason could be the number of subscribers Feedburner has.
This a smart move by feedburner. I do not know how much money their RSS based model is making but atleast by buying blogbeat they seem to have some sort of direction.
I love feedburner. The value and service they provide especially in the free version is incredible.
And while I do not trust certain other statistic tools which are available on the market (you may have the most perfect tool in the world, but if the makers are heavy into making money with Adsense and alike, I will not give you my traffic for free to show you where my money is coming from), I do trust feedburner for this to have an in terest in making money, yes, but more to help me as the blogger.
I am a huge fan of Blogbeat. I even purchased a one yr subscription.
Congrats Jeff.
I am a huge fan of Blogbeat. I even purchased a one yr subscription.
Congrats Jeff.
we’ve been using blogbeat for months…..it’s just fantastic.
well done jeff!
-rdb.sellsius°
BlogBeat isn’t even working right now.