TalkShoe is a podcasting service and directory that combines recorded conference calls with revenue sharing for show hosts. It appears to be very simple to use and the community elements make me think this service could be successful. I can’t imagine many show hosts are going to make much money off of this, but the online video world has shown that when sharing is easy people will do it.
If the world really is changing to put user generated content at the center of media, some body’s going to find the right formula for audio. This looks like a move in the right direction.
Here’s how TalkShoe works. A Windows desktop client allows up to 25 people to participate in a conversation and chat behind the scenes. Calls are automatically recorded and entered into the site’s podcast directory. Show hosts receive money from the site’s ad revenues according to the number of their show’s listeners and for referring others to the service.
Google ads, ads in feeds and audio ads inserted in the podcasts themselves will all be used to monetize the site.
Conversations can be public or private and site visitors are encouraged to call in to live recordings underway. Participants can use telephone, Skype, Vonage or Yahoo to call in. The company says that SIP support is coming soon.
Finished podcasts are entered into the TalkShoe podcast directory where users can write reviews and leave comments. The site is set up to encourage subscription and scheduling of future episodes. There’s not a whole lot of activity on the site yet, but it looks like it could really catch on.
Featured podcasts so far include shows on Barry Bonds’ home run race, wine making at home, traveling in Italy and a debate between Mac and PC enthusiasts.
Many people say that podcasting is still too difficult for non-technical users. TalkShoe seems pretty simple. If there really are a large number of people interested in creating or listening to home-made audio content, this service could be a good way for them to do so.
