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May 30, 2006

LogoWorks Redesign and Discount Code

Michael Arrington

84 comments »

Utah-based Logoworks, which just relaunched a major new user interface, has an innovative and inexpensive way of creating corporate and other logos for customers. They outsource the project to interested and pre-approved designers who come up with design concepts. You then pick the concept you like best and iterate from there. Designers are paid bonuses based on having their designs chosen, and so a very efficient and competitive market is created around each logo creation project.

I went through the initial stages of the process to see what the Logoworks designers could come up with. After a couple of days I received an email linking to logo concepts (many of them are below). Logoworks stresses that the initial compositions are simply concepts, and asks that you pick one of the concepts and go forward with iterations.

Some of my initial concepts:

The ability to tap into a number of different designers who will have very different logo concepts, combined with the rock bottom pricing, is pretty compelling.

Logoworks has a number of different pricing plans ranging from $300 and up. If you are in the market for a new logo, you may want to give this a look.

Discount Code: If you go to Logoworks using this link - www.logoworks.com/techcrunch, they will take $50 off any order. I am not receiving any commissions or other payments for any purchases - I just asked them to give TechCrunch readers the biggest discount they could. The discount is good until June 13, and you’ll see the original prices crossed out and the discount shown when you select “start my logo”.

  • Sphere It

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  1. nonsmokingarea.com » Blog Archive » biz: logo design

    May 31st, 2006 at 1:39 am

  2. Serge the Entrepreneur » Michael Arrington offered suggestions for Logo Design, mine is ‘Logo design Creation’

    May 31st, 2006 at 8:08 am

  3. Texas Startup Blog: focused on venture capital, open source, technology and of course startups. » Blog Archive » Logoworks tackles Spur branding

    May 31st, 2006 at 6:08 pm

  4. Venture Chronicles

    June 1st, 2006 at 6:03 am

  5. Die Pixelisten » Blog Archive » Fertig-Logos

    June 6th, 2006 at 3:21 am

  6. BrandBrains » links for 2006-06-04

    June 14th, 2006 at 6:24 am

  7. Techcrunch » Blog Archive » We Love TechCrunch Sponsors Very, Very Much

    July 25th, 2006 at 9:22 pm

  8. Techcrunch » Blog Archive » Thanks, Sponsors

    August 17th, 2006 at 1:59 am

  9. Logoworks

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  10. techcrunch » Blog Archive » Thanks, Sponsors

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Comments

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  1. Vanchau Nguyen

    May 30th, 2006 at 11:42 pm

    We used these guys too for our logo (JustSayHi.com) - not yet launched.
    We paid $600 for 10 concepts and unlimited revisions. We went through about 4 iterations before selecting a final logo.

    Worked great and I recommend them. They even had a feature that allowed you to email your colleagues/friends to help you decide on the right intial concept.

  2. Satish

    May 30th, 2006 at 11:43 pm

    Bad link to http://www.logoworks.com/techcrunch

  3. Michael Arrington

    May 30th, 2006 at 11:48 pm

    Thanks Satish. I owe you another $ for finding a typo. :-)

  4. danny

    May 30th, 2006 at 11:53 pm

    I’ve used these guys b4 about 3-4 years ago…and I must admit that in terms of cost effectiveness…these are the guys to go with when you’re on a budget. FAST, RELIABLE, and B+/A- artwork…

  5. SAURAB

    May 31st, 2006 at 12:18 am

    wow.. you could even use one of these. the third one is simple and fits this site’s design well.

  6. Hatem

    May 31st, 2006 at 12:23 am

    I have found an excellent logo designer with pricing starting from $60 only with unlimited revisions … etc ! I think you can find better prices.

  7. Chris

    May 31st, 2006 at 12:38 am

    Who is that designer Hatem? Is there a website?

  8. Richard

    May 31st, 2006 at 12:54 am

    I was convinced that these guys could help with our logo - I was wrong. The service from the company itself was first class but the designers I got failed to fully understand my brief. I guess it can be a little bit hit and miss, depending on the designers that decide to pitch for your logo.

    Just to re-iterate though, the company are honest, have great customer service and try hard to make you happy. Be lucky!

  9. Jon Hicks

    May 31st, 2006 at 1:41 am

    Compelling? You get a dirt cheap job certainly, especially from the guy that Hatem says does them for $60 with unlimited revisions. Judging by the results you got though, you definitely get what you pay for.

  10. danny

    May 31st, 2006 at 1:44 am

    You got raped, if u paid $60 for that logo…

  11. Michael Arrington

    May 31st, 2006 at 1:46 am

    Jon, Since you are a designer I understand your frustration. But the business model is compelling to us non-designers. As a new company you understand exactly what you will get for your money - a number of different options that you can choose from, and iterations from there. It’s very hard, and time consuming, to find a good designer. This gives companies access to a number of proven designers without having to go through that search process. And the price is attractive.

  12. Jon Hicks

    May 31st, 2006 at 1:54 am

    Don’t get me wrong, there is definitely a place/need for this kind of service, and it’s not as if I feel threatened by it, I just think that the results you got back were all that compelling.

  13. Dan100

    May 31st, 2006 at 3:00 am

    I have to concur with Jon - the results posted aren’t that good…

  14. shishira

    May 31st, 2006 at 3:08 am

    http://www.designoutpost.com/ has a similar kind of service but a more open proccess were you can talk with the designers …

  15. Ali

    May 31st, 2006 at 3:10 am

    Michael I like your logo just the way it is.

    If you really want a new logo design I can help you out at half the price these guys would charge you.

  16. Graham Higgins

    May 31st, 2006 at 3:23 am

    Mike,

    You write that Logoworks “outsource the project to interested and pre-approved designers” - yet their website states “Logoworks has over 40 designers in house to help create the identity your business deserves.” and seems to suggest that all design work is done by a team selected from this group. (Of course, that could just be a new slant either on “outsource” or “in house”).

    It looks like to the “market efficiency” to which you refer may actually be limited to the efficiency of Logoworks’ (apparently closed) internal market.

  17. Carlos del Val

    May 31st, 2006 at 3:48 am

    My english is not to good, I have arrived here with “clicking” a link in Enrique´s Dans blog. I think it is a good inovation to join a group of designers and then you can choose the one you like, it´s a good idea.

    Thank you for the discount

    Carlos del Val

  18. Angela Henley

    May 31st, 2006 at 4:08 am

    I have been looking for a GOOD logo for quite sometime, I even had a contest on my website once for submissions. I have thought about using ELANCE.COM and post a WANTED LOGO but I hate to hurt peoples feelings. I have two websites one that is up and running and established the other is in its beginning stages. I really would like a logo that I could call my own ! I see here that there are several “designers” that visit techcrunch, so if you would like to submit to me some ideas and or “proofs” for logo for my website I would love to see what you come up with. The examples given here are very professional looking, I went to the website and looked at many more, they seem to be good at grasping the concept and offering a simple “catchy” design! :) The trick is to provide a CLEAN logo so that use in printing in black & white or color would be easy. I am not as “technically savvy” as many of you are so the ones I saw, even the $60 one look pretty good! Take a peek at my website and let me know what you guys come up with and your cost preferences, be easy on me! :) http://www.freelancebyu.com

  19. Patrick

    May 31st, 2006 at 4:10 am

    Good idea, I wonder where the real money comes from? But Michael, if you need a new logo (not needed from my perspective) I would choose the on ewith the PI sign. Tech has to do a lot with mathematics, pi is a cool number and a cool sign. voila

  20. matt

    May 31st, 2006 at 4:28 am

    I don’t think any of the example logos are that good. Could just be me though.

  21. Noah

    May 31st, 2006 at 4:36 am

    I like the top one the best if I had to choose

  22. Nachum Kligman

    May 31st, 2006 at 4:38 am

    After speending $600 on a logo done by a professional design firm I was not happy with the results. I ended up posting a contest for a new logo. I ended up paying $60.00 for the prize and am extremely happy with my logo. You can check it out at http://www.qoof.com

  23. BlogReader

    May 31st, 2006 at 5:11 am

    I thought the logos looked alright. I assume that it was a criteria to put “Tracking Web 2.0″ in the logo, which looks pretty silly and will be dated next year when that term drops off the face of the earth.

    What other high profile logos have slogans/taglines in them? Not many and there’s a reason for that.

  24. Josh Pigford

    May 31st, 2006 at 5:18 am

    I’m with Jon, you certainly get what you pay for. Your brand isn’t something to just flippantly throw around for a couple hundred bucks from some mass logo producing factory. I guarantee that all these ideas they’ve thrown your way are just “leftovers” from other logo ideas they had for other companies. They aren’t developing anything unique for you.

    And I highly doubt that $300 is even making a dent in this sites revenue.

  25. Jon

    May 31st, 2006 at 5:41 am

    I used them and included an entire brief on the logo. Their designs were terrible and it appeared that they contracted “Joe Shmo” designer on the street.

  26. mgbeers

    May 31st, 2006 at 5:58 am

    This kind of thing hurts the freelance illustrator’s industry and all of the guys trying to make a living giving you personal, direct custom designs. Just a thought. The only reason I am here is because I am not only a technology fan, but an artist working on trying to make it also as a freelancer. I understand the approach, and I submit my art to similar places like Istockphoto and mojizu which is sort of the same.. but Ideally I would get paid directly for my work. remember when you are paying $300 - $600 for a logo through that kind of place, the end-designer only gets a small percentage. If you’re willing to pay that much, why not pay the artist directly??

  27. Andra

    May 31st, 2006 at 6:05 am

    Heck, since everyone is jumping on the bandwagon, here’s a plug for our designers. :)

    We used TheLogoCompany.com. They’re HQd in the UK and use a similar process to LW. However, the pricing is competitive, the turnaround time is prompt, and we found the ability to work with them was very good.

    We had specific details in mind for what our logo should look like and they created it to our satisfaction. Weighing quality/price/service, TLC delivers.

  28. Mic Pringle

    May 31st, 2006 at 6:10 am

    I agree with mgbeers (mainly because I’ve contracted him to work on the Yokudo project, lol, but seriously through experience with this kind of site) … if you are willing to pay this amount money then contact the artist directly. I contacted mgbeers through the Mojizu site after reading about it here on TechCrunch and seeing his work there. He jumped straight on board and came up with some fantastic ideas almost instantly. The guys on this kind of independend site are really talented, and are geniunely great people. I posted the job offer on the forum before contacting mgbeers direct and several artists responded with some great ideas and really reasonable prices. Keep your support for the freelance guys.

    -Mic
    http://yokudo.blogspot.com

  29. evan

    May 31st, 2006 at 6:34 am

    These type of companies are very hit and miss. the company i’m at used them, and we got a couple logos back that were somewhat original, but the rest of the ideas just seemed quickly thrown together to round out the package. they also looked very similar to other industry logos.

    for $300 you may get endless revisions, but you’re also hiring a company that churns many of these logos for other companies out over a week - and the attention to your logo is split between many others.

    take the time to find a logo you like, or it may cost much more than $300 to change it down the road to something else.

  30. Darrel

    May 31st, 2006 at 7:41 am

    “I don’t think any of the example logos are that good. Could just be me though.”

    No, most would agree with you. At least most professionals.

    You’re paying $60 for a half dozen designs? What is that? $10 per design? Needless to say, you’re not going to be getting top-level brand designers working for those wages.

    Logoworks is really nothing more than spec work spun into a business plan. They’re making money, so more power to them, I guess, but you really do end up with an incredibly bland solution that really isn’t worth the $60 you paid.

  31. Serge Lescouarnec

    May 31st, 2006 at 7:49 am

    Michael

    I personally worked recently with Logo Design Creation http://www.logodesigncreation.com

    They did the logo for my blog ‘Serge the Concierge’

    After giving them a try and being satisfied with the process, I asked them to do a logo for one of my business websites ‘New Jersey Concierges’.

    I selected their $49.00 package and got my logo in a few days time.

    Serge
    Biz:
    http://www.njconcierges.com
    Blog:
    http://www.sergetheconcierge.com

  32. John

    May 31st, 2006 at 8:17 am

    I recently launched a similar site that is based on the same concept of both worth1000, designoutpost and the site mentioned. Clients set a price, deposit their prize, and our qualified designers compete in the “Posts” creating mockups and entries. Ultimately one design is chosen.

    Check it out at: http://www.designpost.ca

  33. David Haddad

    May 31st, 2006 at 8:30 am

    Logoworks is a perfect example of why the Internet model works great for some consumers and not for others. I paid $579 (http://logoworks.com/client-app/showPackageSelection.do) and asked Logoworks to take an existing design and fine tune it. I spent at least an hour creating a brief and uploading it on their questionnaire page. I received 6 samples back that were OK. I liked one the best and picked it - but it still needed a LOT of work. I was then presented with another online questionnaire. I realized at that point that it would take me at least another hour to try to describe in writing what changes I wanted. I called and asked if I could receive the file (I had already paid in full) in its orginal format so I could mark it up for the designer. I was told that was not allowed (even though I had chosen the basic design I wanted to go with). Fair enough, so now I asked if it was possible to talk directly to the designer. I was told no, I had to communicate everything through my customer service rep who would then relay it to the designer. At that point I realized that by the time I got done “saving money” I would have spent so much of my own time that I wasn’t saving anything at all.

    I think happened to visit the blog Solution Watch, thought the design was quite good. The blog was designed by Brian Benzinger’s 19 year old brother Tim (http://timbenzinger.com/). I employed Tim to do the logo, was able to communicate with him directly via phone and E-mail and now have a logo I am positively thrilled with at a reasonable price.

    One final note - I suspect you got the special treatment because they knew you would be writing about them. Let me assure you my 6 samples looked NOTHING like the samples you are showing in your article!

  34. David Haddad

    May 31st, 2006 at 8:34 am

    So just in case someone didn’t read that entire thing. I’d like to give a personal plug to Tim Benzinger who did my logo. (http://timbenzinger.com/) Tim also designed the http://www.solutionwatch.com blog and logo for his brother Brian.

  35. Hatem

    May 31st, 2006 at 10:20 am

    @Chris it’s logorama.com I have review it here

  36. Jennifer Allen

    May 31st, 2006 at 12:18 pm

    What a great service. BTW, the green is fine, but I LOVE the TechCrunch logo with the big gray box and it makes sense since you are moving much faster than web 2.0 anyways. (All VCs who are actually tuned in will also appreciate you removing the tracking web 2.0 as well, trust me). Nevermind, it looks like u already did. ;) My Dad’s opinion:

    “Jenn,
    I like the one with fractured T in middle best - different, eye-catching; second choice would be top one with removal of 2.0 reference underneath and replacement with extended underlining. Less is more here.”

    Thanks Dad. :)

  37. anson

    May 31st, 2006 at 2:05 pm

    the death of good design!

  38. Friendly Guy

    May 31st, 2006 at 2:19 pm

    So are you going to use one of these? Considering you don’t have logo now? (bold “Tech” and non-bold “Crunch” is _not_ a logo).

  39. Kevin

    May 31st, 2006 at 3:22 pm

    Do you plan to change your website design again? None of those match the redesign…

  40. Duncan

    May 31st, 2006 at 8:17 pm

    Exactly why would I pay these guys hundred of dollars to do a logo, which they then outsource anyway (and make some good money I’d think as well) when I can use a site such as Scriptlance.com and get it done directly with the designers for around $50?

  41. Josh Santangelo

    June 1st, 2006 at 12:30 am

    The problem with this service is not that the designs are bad (they’re not amazing, but they could be worse) but with the fact that the whole model is based on the notion that all a company needs is a good logo to succeed. In the case of a TechCrunch audience, the UI and technology behind the product is far more important than how clever the logo is (see also: google), and generally if you have a top-notch person behind that, they could put together a top-notch logo for you as well.

  42. Nachum Kligman

    June 1st, 2006 at 1:19 am

    Many people have emailed me about our logo that we paid $60.00 for (see http://www.qoof.com)

    I posted a contest on http://www.namepros.com

    Good Luck!

  43. Simon Shulman

    June 1st, 2006 at 2:36 am

    Beware, you cannot design a logo by committee. If you email suggestion to 25 people you will get 26 responses. Also remember a logo is a just a logo it is most certainly NOT a brand.

    I agree with Josh (post 46) above, the designs are satisfactory, but at that price point, how much thought has actually gone into these? Are old rejected design just recycled? How much thought is given to the actual application of these logos? Do you get to see a variety of stationery layouts? Do you see how this might be applied online etc? I’m sure this is a good solution for the start-up with limited resources, but corporate design does not have a $600.00 solution.

  44. louisw

    June 1st, 2006 at 6:12 am

    i also like the IDEA of the website. but i have to say i am very UNimpressed with the examples in this article. if you want a cheap-ola made in india logo, there are better places.

  45. Nick Douglas

    June 1st, 2006 at 7:21 am

    Mike, you can always use one of the logos, let someone e-mail you a better one, and post it so your original logo designer quits.

  46. Ben

    June 1st, 2006 at 9:31 am

    Sites like this only feed the idea of design as a commodity. However, they are only a threat if a designer cannot justify his/her worth. Paul Rand would create books explaining every single decision he made in a logo mark. There is a very good reason he was paid $100,000 for the NEXT logo by Steve Jobs, and a reason his logos stood the test of time. As far as these logos, I had a teacher that used to tell students “if you aren’t going to to create something worth talking about, I’m not going to waste our time.”

  47. jwalton

    June 1st, 2006 at 10:57 am

    Your brand is more than your logo. It’s everything from the experience you clients/customers/users have to the smallest details on your product. To fully realise an identity that is effective requires a designer/team that will form a relationship with you and your company/customers. Having a logo without a brand is like polishing a turd.

    Of course it all comes down to what you can afford….

  48. designer

    June 2nd, 2006 at 10:58 am

    Good design is worth money. If you lucky you might get something good for 75 dollars, but dont count on it unless its a family member doing you a favor.

    Please remember that somebody is always trying to do something cheaper, and usually less quality.

    Prada vs. knockoff

  49. Thomas

    June 3rd, 2006 at 1:00 pm

    These logos are rather unimpressive. They look churned out and uninspired.

  50. jem

    June 5th, 2006 at 7:24 am

    This company devalues design as a whole.

  51. Steve

    June 5th, 2006 at 8:39 am

    I am a designer and I just wanted to point out a couple of things about this type of logo “factory”. First, it’s true that “you get what you pay for”. A well designed logo takes quite alot of effort. It requires back-and-forth communication between client and designer. This communications is most effective when a designer is immersed in understanding the client’s business and what makes that client unique. While it’s true that you won’t always get that even with a “professional” designer, I refer back to “you get what you pay for”. If a designer stands to make $60 0r $80 or even $100, they’re not going to be very immersed in or engaged with you. Even if they choose to make a substandard (in the US) wage of $10 an hour, they are dedicating less than a day (probably less than half a day) to your logo.

    The second, and probably more important to most of you, issue is the legal ramifications that could arise from buying a cheap imitation or outright stolen logo. The phenomenon is well documented here: http://www.baddesignkills.com/logoworks/

    Nachum, I knew as soon as I saw the Qoof logo that it looked familiar. Take a look at Quark.com. I’m not sure what your business is, but could you afford to battle Quark in court over legal ownership of the mark? It’s close enough that I’d be concerned.

    So, my point is this. Graphic Design is a profession. Logo design, good logo design is a skill that has value. Devaluing the skill involved - trying to get good work for free or cheap via a contest or a hack site like those listed above - can have consequences. It devalues professional design and it can do more harm than good for your business in the long run.

    If you honestly can’t afford professional logo design, try contacting a local college with a design program. Having been out of school almost a decade, I can’t honestly say they would do this type of work, but it wasn’t discouraged when I was in school. Or try this, pick a decent, simple font - Arial or Times Roman are including with Windows, type your company name in that font, make sure the color is set to black and call it your company’s wordmark. That’s going to be a much more professional and effective “logo” than anything I’ve seen referenced here. And when you can afford it, hire a professional designer to design a logo that will do your business justice.

  52. tommy

    June 5th, 2006 at 9:46 am

    $60.00 = corporate logo….where as $6,000.00 = brand new house.

    you get what you pay for.

    Tech Crunch is a pretty generic name, so i am sure they already had dozens of logos to send you. easy money for these guys….

    Steve- great link!
    http://www.baddesignkills.com is fantastic.

  53. Gardening

    June 5th, 2006 at 3:00 pm

    Heck, I think some of the logos are fine. It sounds like a lot of bitter logo designers that are losing out to Logoworks giving comments in here.

  54. cat

    June 5th, 2006 at 7:33 pm

    “Sounds like a lot of bitter logo designers that are losing out to Logoworks giving comments in here.”

    For those who do not know, Arteis ‘employees’ work for LogoWorks … below is a brief back and forth from an Arteis thread … seems ‘they’ are the ones jumping on the bitter bandwagon …

    http://www.yayhooray.com/threa.....ad?page=10

    ” They’re either going to have to start paying more, then, or expect a drop in quality of work. Quite frankly, I spend way too much time on a single concept to use it only once on a non-winning project, and then let it amount to clip-art for Arteis to use later. Especially when I’ve lost to something completely unoriginal, like the 500th swoosh, on countless occasions. :/

    Here’s how that affects us — by following this policy, Arteis gains the rights to your work, lock, stock, and barrel. Say you lose a project… a week later, one of their designers then uses your work to WIN a project, but you don’t see any kickbacks from that. This has actually happened to me on several occasions. It was one of the reasons I kept up-to-date on completed projects, so I’d know when one of my concepts was being used.”

    http://www.yayhooray.com/threa.....ad?page=11

    “Also stated that there’s a lack of encouragement for original work, when if that work isn’t selected, it’s the most likely to be reused in-house with zero bonus going to the designer. The designers that produce uncreative, or downright clipart, pieces win the same number of projects, put in much less effort, and don’t even have to worry about their work being reused later.”

    “I can’t tell you how many times I see all of a designers comps using the same art, just changing the font/color or whatever. I hope they get phone calls, too…”

    For more research on LogoWorks, just google LogoJERKS ….

  55. Susan Kirkland

    June 6th, 2006 at 6:39 am

    Logos develop equity over time; there’s nothing unique or special about any of the work you got from LW and depending on which you choose, your company will be rubbing shoulders with all the implied associations (TechCrunch Chex Cereal and TechCrunch Earthlink are clearly visible to me in the submissions you displayed) stored in the vast public memory of potential customers.

    This is not your fault: it’s just the car that cost $300 seemed like a better deal than the car that cost $2000. After you buy it, own it and try to use it, you’ll find out why it was so cheap. Same with cheesey design.

    These aren’t logos; they’re marks of bad taste. I know, let’s call them unsightly blemishes; you know–like pimples.

    Susan Kirkland

  56. Lucas Kirkdorffer

    June 8th, 2006 at 10:47 pm

    Logoworks is a good company mainly for low-budget or independently projects or business. Not every company can afford a $1,000+ budget to improve their logo and identity.

    I encourage the ‘pay for quality’ type of business(heck, I am a freelancer) but I do know not everyone can pay ‘top dollar’ for what they need to be done.

  57. Eric

    June 13th, 2006 at 1:09 pm

    Nachum Kligman, your logo looks an awful lot like the new quark logo (http://www.quark.com). 60 dollars may seem like a great bargin for you but I assure you a lawyer will cost quite a bit more. I don’t blame your designer though. If I was only making 60 bucks I might be tempted to cut corners and knock someone elses work. You get what you pay for.

  58. Rich Paul

    June 19th, 2006 at 9:40 am

    You want to know the real problem? Everyone thinks they’re a designer and no one in business values good design. So, if the CEO wants yellow Palatino in a black rectangle with a line underneath, by god, that’s what they’re going to get. Is it a good logo? Will it further the company’s brand? They don’t care, they want that damn black box and it’s even better if they can get their nephew to put it together. I mean, it’s all done with computers, right? All you do is push a few buttons. It’s easy!

  59. Bobby

    June 19th, 2006 at 10:17 am

    In my experience, I have had the best results with Raja Sandhu, I have used him 2 times. He is a pleasure to work with and his logo designs are amazing. Judging by the results you got from logoworks, I can say you would have faired much better with him instead. You can check out his site here, http://www.rajasandhu.com .

  60. Summer Davis

    June 19th, 2006 at 10:24 am

    In my experience, I have had the best results with Raja Sandhu, I have used him 2 times. He is a pleasure to work with and his logo designs are amazing. Judging by the results you got from logoworks, I can say you would have faired much better with him instead. You can check out his site here, http://www.rajasandhu.com .

  61. Summer Davis

    June 19th, 2006 at 10:40 am

    Sorry for the double post. I did not want to use my full name.

  62. Sywan

    July 14th, 2006 at 11:03 pm

    >Nachum Kligman wrote:
    >
    >May 31st, 2006 at 4:38 am
    >
    >After speending $600 on a logo done by a professional design firm I was not
    >happy with the results. I ended up posting a contest for a new logo. I ended
    >up paying $60.00 for the prize and am extremely happy with my logo. You
    >can check it out at http://www.qoof.com

    The results vary with the designer and what you communicate. But be careful when you let designers have a free-for-all. Not all designers care about a business owner’s brand. You should take a close look at the logo for qoof (www.qoof.com) and compare it to Quark’s new logo (www.quark.com) the designs are too similar. Nachum paid $60 and got a logo with a ripped off idea.

    It’s not that cheap is bad, it’s just that as a person in the design industry I know that not every designer has your best interests in mind. Caveat emptor! You need to do your own research and see if you can trust the designer!

  63. Mike Jones

    July 24th, 2006 at 9:25 am

    Buyer Beware:

    http://www.baddesignkills.com/logoworks/

  64. Ramzy Zora

    July 29th, 2006 at 2:01 pm

    We chose E Logo Design ( http://www.elogodesign.com ) to do our logo.
    And we`re very happy with it.
    Here ( http://www.elogodesign.com/log.....reless.htm ) you can see our logo as well as our testimonial.

  65. Rand H

    August 21st, 2006 at 2:08 am

    We selected http://thelogocompany.net for our logo. Very impressive testimonials, portfolio and price. Could not believe it was just $149 with unlimited revisions.

    See our logo in the portfolio too.

    http://thelogocompany.net/logo-design-example.htm

    Page 1. Gramco.

    The customer support was first rate too. This company gets a good 8 out of 10 in my book :-)

  66. Jason Black

    September 29th, 2006 at 9:48 am

    I have to agree with Jon Hicks on this (Why wouldn’t I? He is an amazing designer).

    To add…
    The fact that there is no real communication between client and designer really doesn’t make sense to me. When I price a project I consider X amount of hours for both research and consulting. I make sure that my clients are informed about the designs I submit so they are making an educated decision about the “face” of their company.

  67. Pat

    October 3rd, 2006 at 6:11 pm

    I started looking for a logo designer and found http://www.ars-logo-design.com

    I particularly liked their artsy style, and their dirty cheap prices :). One week later I got exactly what I had in mind. They’ve got a quite original approach..if you read their faq, you’ll see they say something like ‘we are cheaper because we don’t offer affiliate programs as everybody else’. The overall feeling is that they keep themselves away from promising anything but good design.

    Their design process is fairly straightforward. It’s by email, no interfaces or extranet. I guess they are a group of designers working together and somebody exchanging messages with customers.

    Hope this helps somebody else.

    Pat

  68. jonny

    October 10th, 2006 at 2:12 pm

    jonny

  69. Blimey

    October 26th, 2006 at 12:29 am

    Nice logos designs. I like the look of The Logo Company. Ars sounds like Arse :)

  70. Drew

    December 9th, 2006 at 8:18 am

    I used Logoworks for a project earlier this year and had a good, not great, experience. In looking for alternatives for a new project, I came upon this thread and thought I’d try The Logo Company. The results were positively awful…. so off the mark from my description in the brief as to be not even worth pursuing.
    Didn’t cost me much, so I’ll probably give another company a crack at it… or go back to logoworks… but I agree with the consensus that you get what your pay for.

    I work in television and have commissioned a number of logos over the year, and my experience with freelancers is that they’ve genereally been overpriced for these services. I can afford to try 4 or 5 of these online logo aggregators for the same price that I’ve been paying the local freelancers.

  71. Jessica field

    January 9th, 2007 at 2:18 am

    I found logo blog great, contains extensive list of logo design companies with reviews and ratings.

    http://www.logoblog.org/

  72. Lock Picking

    January 17th, 2007 at 1:15 am

    I’ve tried http://thelogocompany.net for many of my sites too.

    They’ve always handled my orders in a timely manner and it was easy to communicate my ideas to the artists.

    I’d absolutely recommand the services they provided.

  73. Jen

    February 6th, 2007 at 4:43 pm

    I tried thelogocompany.net

    I received well over THIRTY concepts within one week’s time. These were some of the most hideous design work I’ve ever seen in my life. So few of the designs had anything to do with my business or my requests. They created a logo with a flying crane on it for a children’s portrait studio. They made yet another where some double-Os looked like breasts! Thankfully they have a money-back guarantee. I got mine back.

  74. znelson

    March 9th, 2007 at 2:16 pm

    I just burned through $399 and 30 days with LogoWorks. The designs were laughable. If you are considering LogoWorks, do your homework and if you’re not happy with their initial designs, be smart and bail-out before they refuse to refund your money.

    Read about our LogoWorks fiasco here:

    http://mycookiecutterlogo.blogspot.com/

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