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	<title>Comments on: Google PPC Video Ads - Why I&#8217;m Betting Against It</title>
	<atom:link href="http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/</link>
	<description>Startup and Technology News</description>
	<pubDate>Fri, 25 Jul 2008 10:29:06 +0000</pubDate>
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		<title>By: motorola v3 ringtones free motorola razor ringtones v3</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-1992824</link>
		<dc:creator>motorola v3 ringtones free motorola razor ringtones v3</dc:creator>
		<pubDate>Fri, 15 Feb 2008 18:14:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-1992824</guid>
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		<content:encoded><![CDATA[<p><strong>free motorola razor ringtones v3&#8230;</strong></p>
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		<title>By: &#187; Google &#8216;Click to Play&#8217; Video Ads &#171; Screenwerk-VeryAngel</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-1509261</link>
		<dc:creator>&#187; Google &#8216;Click to Play&#8217; Video Ads &#171; Screenwerk-VeryAngel</dc:creator>
		<pubDate>Fri, 20 Jul 2007 16:19:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-1509261</guid>
		<description>[...] Arrington on TechCrunch dismisses Click to Play and predicts it will fail. [...]</description>
		<content:encoded><![CDATA[<p>[...] Arrington on TechCrunch dismisses Click to Play and predicts it will fail. [...]</p>
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		<title>By: Startup Cries Foul at Google’s New Radio Ads Product</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-681311</link>
		<dc:creator>Startup Cries Foul at Google’s New Radio Ads Product</dc:creator>
		<pubDate>Tue, 09 Jan 2007 01:31:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-681311</guid>
		<description>[...] But Google isn&#8217;t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an &#8220;ad creative marketplace,&#8221; to get help in creating a radio ad to sell portable recliner pillows. [...]</description>
		<content:encoded><![CDATA[<p>[...] But Google isn&#8217;t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an &#8220;ad creative marketplace,&#8221; to get help in creating a radio ad to sell portable recliner pillows. [...]</p>
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	<item>
		<title>By: Pecas Ndahe by Ndoro Kakung</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-526269</link>
		<dc:creator>Pecas Ndahe by Ndoro Kakung</dc:creator>
		<pubDate>Thu, 14 Dec 2006 03:44:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-526269</guid>
		<description>[...] But Google isn&#8217;t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an &#8220;ad creative marketplace,&#8221; to get help in creating a radio ad to sell portable recliner pillows. [...]</description>
		<content:encoded><![CDATA[<p>[...] But Google isn&#8217;t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an &#8220;ad creative marketplace,&#8221; to get help in creating a radio ad to sell portable recliner pillows. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Start-up.co.nz &#187; Blog Archive &#187; Startup Cries Foul at Google’s New Radio Ads Product</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-519084</link>
		<dc:creator>Start-up.co.nz &#187; Blog Archive &#187; Startup Cries Foul at Google’s New Radio Ads Product</dc:creator>
		<pubDate>Tue, 12 Dec 2006 22:51:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-519084</guid>
		<description>[...] But Google isn’t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an “ad creative marketplace,” to get help in creating a radio ad to sell portable recliner pillows. [...]</description>
		<content:encoded><![CDATA[<p>[...] But Google isn’t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an “ad creative marketplace,” to get help in creating a radio ad to sell portable recliner pillows. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Startup Cries Foul at Google’s New Radio Ads Product at Swiss Podcast Directory and Blog</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-516059</link>
		<dc:creator>Startup Cries Foul at Google’s New Radio Ads Product at Swiss Podcast Directory and Blog</dc:creator>
		<pubDate>Tue, 12 Dec 2006 06:40:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-516059</guid>
		<description>[...] But Google isn&#8217;t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an &#8220;ad creative marketplace,&#8221; to get help in creating a radio ad to sell portable recliner pillows. [...]</description>
		<content:encoded><![CDATA[<p>[...] But Google isn&#8217;t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an &#8220;ad creative marketplace,&#8221; to get help in creating a radio ad to sell portable recliner pillows. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Techcrunch &#187; Blog Archive &#187; Startup Cries Foul at Google&#8217;s New Radio Ads Product</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-515911</link>
		<dc:creator>Techcrunch &#187; Blog Archive &#187; Startup Cries Foul at Google&#8217;s New Radio Ads Product</dc:creator>
		<pubDate>Tue, 12 Dec 2006 05:39:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-515911</guid>
		<description>[...] But Google isn&#8217;t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an &#8220;ad creative marketplace,&#8221; to get help in creating a radio ad to sell portable recliner pillows. [...]</description>
		<content:encoded><![CDATA[<p>[...] But Google isn&#8217;t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an &#8220;ad creative marketplace,&#8221; to get help in creating a radio ad to sell portable recliner pillows. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: &#187; Why Google Video Ads Will Fail</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-304154</link>
		<dc:creator>&#187; Why Google Video Ads Will Fail</dc:creator>
		<pubDate>Thu, 26 Oct 2006 20:35:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-304154</guid>
		<description>[...] Page Summary: A graphic will appear on the website displaying the ad. But Google said most of the sites in its network had agreed to display the video advertising. First it was just movie trailers in ad units, but now more advertisers are actually creating video specifically for online. Or have text links to the videos and make them a supplement to the text ads.read more&#160;&#124;&#160;digg story      &#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; [...]</description>
		<content:encoded><![CDATA[<p>[...] Page Summary: A graphic will appear on the website displaying the ad. But Google said most of the sites in its network had agreed to display the video advertising. First it was just movie trailers in ad units, but now more advertisers are actually creating video specifically for online. Or have text links to the videos and make them a supplement to the text ads.read more&nbsp;|&nbsp;digg story      &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; [...]</p>
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		<title>By: Sparky</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-192783</link>
		<dc:creator>Sparky</dc:creator>
		<pubDate>Thu, 14 Sep 2006 05:07:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-192783</guid>
		<description>Google needs a qualified partner, but Spotrunner is not it.  I mean, has anybody read the Spotrunner fine print besides me?  No 60 second ads permitted.  They keep the ad you paid for and make you buy air time only from them.  They do not permit you to air your own ad with some other agency.  They will not give you a web version to put on your own web site or to send out freely via e-mail.  Spotrunner will resell your ad to your competition if you stop airing with them.  They charge more money for air time than just about anywhere.  And they will not air an ad nationally.  If Google wanted to get in gear they should buy Spotrunner's largest direct competitor, the semi-automated ad agency Cheap-TV-Spots.com because Cheap TV Spots does everything that Spotrunner should, but doesn't.  And Cheap TV Spots does it faster, better and cheaper.  Maybe Google or Yahoo should buy them both and combine them into one functioning unit.  Recently heard or read that CheapTVSpots.com was raising capital to attempt a bid for Spotrunner.  Maybe that is Google's real strategy.  Wait a bit, then they could buy one and get them both.  That way quality TV and web ads could easily air concurrently.  Total one-stop media saturation.</description>
		<content:encoded><![CDATA[<p>Google needs a qualified partner, but Spotrunner is not it.  I mean, has anybody read the Spotrunner fine print besides me?  No 60 second ads permitted.  They keep the ad you paid for and make you buy air time only from them.  They do not permit you to air your own ad with some other agency.  They will not give you a web version to put on your own web site or to send out freely via e-mail.  Spotrunner will resell your ad to your competition if you stop airing with them.  They charge more money for air time than just about anywhere.  And they will not air an ad nationally.  If Google wanted to get in gear they should buy Spotrunner&#8217;s largest direct competitor, the semi-automated ad agency Cheap-TV-Spots.com because Cheap TV Spots does everything that Spotrunner should, but doesn&#8217;t.  And Cheap TV Spots does it faster, better and cheaper.  Maybe Google or Yahoo should buy them both and combine them into one functioning unit.  Recently heard or read that CheapTVSpots.com was raising capital to attempt a bid for Spotrunner.  Maybe that is Google&#8217;s real strategy.  Wait a bit, then they could buy one and get them both.  That way quality TV and web ads could easily air concurrently.  Total one-stop media saturation.</p>
]]></content:encoded>
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		<title>By: Honda Insight</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-156926</link>
		<dc:creator>Honda Insight</dc:creator>
		<pubDate>Sun, 27 Aug 2006 13:26:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-156926</guid>
		<description>&lt;strong&gt;Dave...&lt;/strong&gt;

Interesting topic... I'm working in this industry myself and I don't agree about this in 100%, but I added your page to my bookmarks and hope to see more interesting articles in the future...</description>
		<content:encoded><![CDATA[<p><strong>Dave&#8230;</strong></p>
<p>Interesting topic&#8230; I&#8217;m working in this industry myself and I don&#8217;t agree about this in 100%, but I added your page to my bookmarks and hope to see more interesting articles in the future&#8230;</p>
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		<title>By: Jack B</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-104595</link>
		<dc:creator>Jack B</dc:creator>
		<pubDate>Wed, 19 Jul 2006 13:31:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-104595</guid>
		<description>Agreed Google ads are getting everywhere nowadays. I suppose that's what makes viral ads that much better. People will naturally forward a good advert to friends and colleagues if it is clever or funny. Take Honda's Cog ad for example, that was clever and innovative and spread like wild fire when it was aired on TV and the net. For my own site, www.2talkabout.com/Honda, we get our majority of adverts from google.</description>
		<content:encoded><![CDATA[<p>Agreed Google ads are getting everywhere nowadays. I suppose that&#8217;s what makes viral ads that much better. People will naturally forward a good advert to friends and colleagues if it is clever or funny. Take Honda&#8217;s Cog ad for example, that was clever and innovative and spread like wild fire when it was aired on TV and the net. For my own site, <a href="http://www.2talkabout.com/Honda" rel="nofollow">http://www.2talkabout.com/Honda</a>, we get our majority of adverts from google.</p>
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		<title>By: Michael Hosting</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-80988</link>
		<dc:creator>Michael Hosting</dc:creator>
		<pubDate>Fri, 23 Jun 2006 00:39:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-80988</guid>
		<description>I like this idea. Some internet sites resemble more and more TV programs and not newspapers and magazines as before. So, google just helps them to move in this direction.</description>
		<content:encoded><![CDATA[<p>I like this idea. Some internet sites resemble more and more TV programs and not newspapers and magazines as before. So, google just helps them to move in this direction.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: googsucks</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-71025</link>
		<dc:creator>googsucks</dc:creator>
		<pubDate>Wed, 14 Jun 2006 04:06:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-71025</guid>
		<description>face it- google execs will do anything to keep the stock price higher. they'd sell their own grandmother if it's push GOOG 10 points higher.</description>
		<content:encoded><![CDATA[<p>face it- google execs will do anything to keep the stock price higher. they&#8217;d sell their own grandmother if it&#8217;s push GOOG 10 points higher.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: 063zjs</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-63472</link>
		<dc:creator>063zjs</dc:creator>
		<pubDate>Mon, 05 Jun 2006 01:07:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-63472</guid>
		<description>很不错哦,,支持呀,,,</description>
		<content:encoded><![CDATA[<p>很不错哦,,支持呀,,,</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: 0407rv</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-63463</link>
		<dc:creator>0407rv</dc:creator>
		<pubDate>Mon, 05 Jun 2006 00:43:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-63463</guid>
		<description>很不错哦,,支持呀,,,</description>
		<content:encoded><![CDATA[<p>很不错哦,,支持呀,,,</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: BlogZinger &#187; Google&#8217;s Video Ads (and where Arrington got it wrong)</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-58769</link>
		<dc:creator>BlogZinger &#187; Google&#8217;s Video Ads (and where Arrington got it wrong)</dc:creator>
		<pubDate>Wed, 31 May 2006 16:33:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-58769</guid>
		<description>[...] Is this a good format? Apparently, Michael Arrington does not think so and predicts this is something that will go down the pipe. [...]</description>
		<content:encoded><![CDATA[<p>[...] Is this a good format? Apparently, Michael Arrington does not think so and predicts this is something that will go down the pipe. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Restart your life &#187; Blog Archive &#187; Entertainment - Art: Donating Work for Charity Has a Downside for Artists</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57349</link>
		<dc:creator>Restart your life &#187; Blog Archive &#187; Entertainment - Art: Donating Work for Charity Has a Downside for Artists</dc:creator>
		<pubDate>Mon, 29 May 2006 23:05:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57349</guid>
		<description>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</description>
		<content:encoded><![CDATA[<p>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</p>
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		<title>By: Restart your life &#187; Blog Archive &#187; Entertainment - The Shorter, Faster, Cruder, Tinier TV Show What do 18-year-old</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57347</link>
		<dc:creator>Restart your life &#187; Blog Archive &#187; Entertainment - The Shorter, Faster, Cruder, Tinier TV Show What do 18-year-old</dc:creator>
		<pubDate>Mon, 29 May 2006 23:03:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57347</guid>
		<description>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</description>
		<content:encoded><![CDATA[<p>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Restart your life &#187; Blog Archive &#187; Entertainment - Senate Approves New F.C.C. Member The Senate confirmed a telecommunications</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57343</link>
		<dc:creator>Restart your life &#187; Blog Archive &#187; Entertainment - Senate Approves New F.C.C. Member The Senate confirmed a telecommunications</dc:creator>
		<pubDate>Mon, 29 May 2006 23:02:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57343</guid>
		<description>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</description>
		<content:encoded><![CDATA[<p>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Restart your life &#187; Blog Archive &#187; Entertainment - Cannes Journal: At Cannes, a Look at Italian Politics and</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57273</link>
		<dc:creator>Restart your life &#187; Blog Archive &#187; Entertainment - Cannes Journal: At Cannes, a Look at Italian Politics and</dc:creator>
		<pubDate>Mon, 29 May 2006 21:15:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57273</guid>
		<description>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</description>
		<content:encoded><![CDATA[<p>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Restart your life &#187; Blog Archive &#187; Entertainment - &#34;Spider-Man 3&#34; Visits New York According to SuperHero Hype!, &#8220;Spider-Man</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57272</link>
		<dc:creator>Restart your life &#187; Blog Archive &#187; Entertainment - &#34;Spider-Man 3&#34; Visits New York According to SuperHero Hype!, &#8220;Spider-Man</dc:creator>
		<pubDate>Mon, 29 May 2006 21:15:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57272</guid>
		<description>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</description>
		<content:encoded><![CDATA[<p>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Restart your life &#187; Blog Archive &#187; Entertainment - Movie Guide and Film Series Movies. Fidelity Digital Picture Frames</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57270</link>
		<dc:creator>Restart your life &#187; Blog Archive &#187; Entertainment - Movie Guide and Film Series Movies. Fidelity Digital Picture Frames</dc:creator>
		<pubDate>Mon, 29 May 2006 21:14:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57270</guid>
		<description>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</description>
		<content:encoded><![CDATA[<p>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Restart your life &#187; Blog Archive &#187; Entertainment - 85% Sir! No Sir! A powerful reflection on a pivotal</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57248</link>
		<dc:creator>Restart your life &#187; Blog Archive &#187; Entertainment - 85% Sir! No Sir! A powerful reflection on a pivotal</dc:creator>
		<pubDate>Mon, 29 May 2006 20:46:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57248</guid>
		<description>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</description>
		<content:encoded><![CDATA[<p>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</p>
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	<item>
		<title>By: Restart your life &#187; Blog Archive &#187; Entertainment - Unlike His Peers, the Director Bong Joon-Ho Likes Ideas and</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57247</link>
		<dc:creator>Restart your life &#187; Blog Archive &#187; Entertainment - Unlike His Peers, the Director Bong Joon-Ho Likes Ideas and</dc:creator>
		<pubDate>Mon, 29 May 2006 20:46:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57247</guid>
		<description>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</description>
		<content:encoded><![CDATA[<p>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</p>
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		<title>By: Restart your life &#187; Blog Archive &#187; Entertainment - The Hamptons&#8217; Most Coveted Spots In recent years, parking permits</title>
		<link>http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57243</link>
		<dc:creator>Restart your life &#187; Blog Archive &#187; Entertainment - The Hamptons&#8217; Most Coveted Spots In recent years, parking permits</dc:creator>
		<pubDate>Mon, 29 May 2006 20:41:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57243</guid>
		<description>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</description>
		<content:encoded><![CDATA[<p>[...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google  There&#8217;s been so much chatter about possible mergers and alliances among the big internet companies, it&#8217;s a relief to finally have some news &#8212; even if it doesn&#8217;t live up to the hype. Of course, analysts are insisting that today&#8217;s partnership between eBay and Yahoo will alter the competitive landscape online. But it&#8217;s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay&#8217;s site, which is interesting only in that most people wouldn&#8217;t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it &#8220;a wash&#8221;. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it&#8217;s strange that the popular service wasn&#8217;t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It&#8217;s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won&#8217;t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google&#8217;s. [...]</p>
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