Comments on: Google PPC Video Ads – Why I’m Betting Against It http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/ Startup and Technology News Fri, 27 Nov 2009 17:16:26 -0800 hourly 1 By: Another stupid idea from Google – video ads | Secret Affiliate Book http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-3053758 Another stupid idea from Google – video ads | Secret Affiliate Book Fri, 23 Oct 2009 16:28:21 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-3053758 [...] fact, I agree completely with Michael Arrington at TechCrunch. Here’s what he [...] [...] fact, I agree completely with Michael Arrington at TechCrunch. Here’s what he [...]

]]> By: cristobal http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-2979949 cristobal Sat, 12 Sep 2009 23:54:36 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-2979949 Cada día las ganancias de AdSense son más pobres y a los pequeños bloggers ya no les llega casi ningún dinero. Cada día las ganancias de AdSense son más pobres y a los pequeños bloggers ya no les llega casi ningún dinero.

]]> By: Affiliate Report » Blog Archive » Another stupid idea from Google – video ads http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-2871261 Affiliate Report » Blog Archive » Another stupid idea from Google – video ads Wed, 22 Jul 2009 04:06:41 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-2871261 [...] fact, I agree completely with Michael Arrington at TechCrunch. Here’s what he [...] [...] fact, I agree completely with Michael Arrington at TechCrunch. Here’s what he [...]

]]> By: Affiliate Report » Blog Archive » Another stupid idea from Google – video ads http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-2871260 Affiliate Report » Blog Archive » Another stupid idea from Google – video ads Wed, 22 Jul 2009 04:06:41 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-2871260 [...] fact, I agree completely with Michael Arrington at TechCrunch. Here’s what he [...] [...] fact, I agree completely with Michael Arrington at TechCrunch. Here’s what he [...]

]]> By: Google Adsense Says Goodbye To Video Units Feature http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-2679548 Google Adsense Says Goodbye To Video Units Feature Wed, 01 Apr 2009 12:07:41 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-2679548 [...] after Google decided to bail on selling print ads. We hate to say we told you so but we saw the writing on the wall about adding video ads to AdSense awhile [...] [...] after Google decided to bail on selling print ads. We hate to say we told you so but we saw the writing on the wall about adding video ads to AdSense awhile [...]

]]> By: Numair’s Blog » Blog Archive » Another stupid idea from Google - video ads http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-2590950 Numair’s Blog » Blog Archive » Another stupid idea from Google - video ads Sun, 11 Jan 2009 12:17:00 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-2590950 [...] fact, I agree completely with Michael Arrington at TechCrunch. Here’s what he [...] [...] fact, I agree completely with Michael Arrington at TechCrunch. Here’s what he [...]

]]> By: perde http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-2577106 perde Thu, 25 Dec 2008 14:57:02 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-2577106 good good

]]> By: Another stupid idea from Google - video ads | Wide Web Guru http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-2481676 Another stupid idea from Google - video ads | Wide Web Guru Thu, 25 Sep 2008 18:45:38 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-2481676 [...] fact, I agree completely with Michael Arrington at TechCrunch. Here’s what he [...] [...] fact, I agree completely with Michael Arrington at TechCrunch. Here’s what he [...]

]]> By: » Google ‘Click to Play’ Video Ads « Screenwerk-VeryAngel http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-1509261 » Google ‘Click to Play’ Video Ads « Screenwerk-VeryAngel Fri, 20 Jul 2007 16:19:09 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-1509261 [...] Arrington on TechCrunch dismisses Click to Play and predicts it will fail. [...] [...] Arrington on TechCrunch dismisses Click to Play and predicts it will fail. [...]

]]> By: Startup Cries Foul at Google’s New Radio Ads Product http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-681311 Startup Cries Foul at Google’s New Radio Ads Product Tue, 09 Jan 2007 01:31:27 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-681311 [...] But Google isn’t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an “ad creative marketplace,” to get help in creating a radio ad to sell portable recliner pillows. [...] [...] But Google isn’t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an “ad creative marketplace,” to get help in creating a radio ad to sell portable recliner pillows. [...]

]]> By: Pecas Ndahe by Ndoro Kakung http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-526269 Pecas Ndahe by Ndoro Kakung Thu, 14 Dec 2006 03:44:58 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-526269 [...] But Google isn’t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an “ad creative marketplace,” to get help in creating a radio ad to sell portable recliner pillows. [...] [...] But Google isn’t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an “ad creative marketplace,” to get help in creating a radio ad to sell portable recliner pillows. [...]

]]> By: Start-up.co.nz » Blog Archive » Startup Cries Foul at Google’s New Radio Ads Product http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-519084 Start-up.co.nz » Blog Archive » Startup Cries Foul at Google’s New Radio Ads Product Tue, 12 Dec 2006 22:51:56 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-519084 [...] But Google isn’t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an “ad creative marketplace,” to get help in creating a radio ad to sell portable recliner pillows. [...] [...] But Google isn’t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an “ad creative marketplace,” to get help in creating a radio ad to sell portable recliner pillows. [...]

]]> By: Startup Cries Foul at Google’s New Radio Ads Product at Swiss Podcast Directory and Blog http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-516059 Startup Cries Foul at Google’s New Radio Ads Product at Swiss Podcast Directory and Blog Tue, 12 Dec 2006 06:40:21 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-516059 [...] But Google isn’t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an “ad creative marketplace,” to get help in creating a radio ad to sell portable recliner pillows. [...] [...] But Google isn’t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an “ad creative marketplace,” to get help in creating a radio ad to sell portable recliner pillows. [...]

]]> By: Techcrunch » Blog Archive » Startup Cries Foul at Google’s New Radio Ads Product http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-515911 Techcrunch » Blog Archive » Startup Cries Foul at Google’s New Radio Ads Product Tue, 12 Dec 2006 05:39:54 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-515911 [...] But Google isn’t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an “ad creative marketplace,” to get help in creating a radio ad to sell portable recliner pillows. [...] [...] But Google isn’t stopping at the sale, placement and tracking of radio spots. They are also assisting customers in the process of creating the ads themselves. The overall product looks very similar to what Spot Runner (mentioned here) is doing in the television space. From a recent CNET article on Google Radio Ads: Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad. Google Audio Ads beta tester Richard Swezey, executive vice president of Santa Monica, Calif.-based Bedlounge.com, said he is using that program, which Google called an “ad creative marketplace,” to get help in creating a radio ad to sell portable recliner pillows. [...]

]]> By: » Why Google Video Ads Will Fail http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-304154 » Why Google Video Ads Will Fail Thu, 26 Oct 2006 20:35:38 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-304154 [...] Page Summary: A graphic will appear on the website displaying the ad. But Google said most of the sites in its network had agreed to display the video advertising. First it was just movie trailers in ad units, but now more advertisers are actually creating video specifically for online. Or have text links to the videos and make them a supplement to the text ads.read more | digg story              [...] [...] Page Summary: A graphic will appear on the website displaying the ad. But Google said most of the sites in its network had agreed to display the video advertising. First it was just movie trailers in ad units, but now more advertisers are actually creating video specifically for online. Or have text links to the videos and make them a supplement to the text ads.read more | digg story              [...]

]]> By: Sparky http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-192783 Sparky Thu, 14 Sep 2006 05:07:36 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-192783 Google needs a qualified partner, but Spotrunner is not it. I mean, has anybody read the Spotrunner fine print besides me? No 60 second ads permitted. They keep the ad you paid for and make you buy air time only from them. They do not permit you to air your own ad with some other agency. They will not give you a web version to put on your own web site or to send out freely via e-mail. Spotrunner will resell your ad to your competition if you stop airing with them. They charge more money for air time than just about anywhere. And they will not air an ad nationally. If Google wanted to get in gear they should buy Spotrunner's largest direct competitor, the semi-automated ad agency Cheap-TV-Spots.com because Cheap TV Spots does everything that Spotrunner should, but doesn't. And Cheap TV Spots does it faster, better and cheaper. Maybe Google or Yahoo should buy them both and combine them into one functioning unit. Recently heard or read that CheapTVSpots.com was raising capital to attempt a bid for Spotrunner. Maybe that is Google's real strategy. Wait a bit, then they could buy one and get them both. That way quality TV and web ads could easily air concurrently. Total one-stop media saturation. Google needs a qualified partner, but Spotrunner is not it. I mean, has anybody read the Spotrunner fine print besides me? No 60 second ads permitted. They keep the ad you paid for and make you buy air time only from them. They do not permit you to air your own ad with some other agency. They will not give you a web version to put on your own web site or to send out freely via e-mail. Spotrunner will resell your ad to your competition if you stop airing with them. They charge more money for air time than just about anywhere. And they will not air an ad nationally. If Google wanted to get in gear they should buy Spotrunner’s largest direct competitor, the semi-automated ad agency Cheap-TV-Spots.com because Cheap TV Spots does everything that Spotrunner should, but doesn’t. And Cheap TV Spots does it faster, better and cheaper. Maybe Google or Yahoo should buy them both and combine them into one functioning unit. Recently heard or read that CheapTVSpots.com was raising capital to attempt a bid for Spotrunner. Maybe that is Google’s real strategy. Wait a bit, then they could buy one and get them both. That way quality TV and web ads could easily air concurrently. Total one-stop media saturation.

]]> By: Honda Insight http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-156926 Honda Insight Sun, 27 Aug 2006 13:26:33 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-156926 <strong>Dave...</strong> Interesting topic... I'm working in this industry myself and I don't agree about this in 100%, but I added your page to my bookmarks and hope to see more interesting articles in the future... Dave…

Interesting topic… I’m working in this industry myself and I don’t agree about this in 100%, but I added your page to my bookmarks and hope to see more interesting articles in the future…

]]> By: Jack B http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-104595 Jack B Wed, 19 Jul 2006 13:31:10 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-104595 Agreed Google ads are getting everywhere nowadays. I suppose that's what makes viral ads that much better. People will naturally forward a good advert to friends and colleagues if it is clever or funny. Take Honda's Cog ad for example, that was clever and innovative and spread like wild fire when it was aired on TV and the net. For my own site, www.2talkabout.com/Honda, we get our majority of adverts from google. Agreed Google ads are getting everywhere nowadays. I suppose that’s what makes viral ads that much better. People will naturally forward a good advert to friends and colleagues if it is clever or funny. Take Honda’s Cog ad for example, that was clever and innovative and spread like wild fire when it was aired on TV and the net. For my own site, http://www.2tal...about.com/Honda, we get our majority of adverts from google.

]]> By: Michael Hosting http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-80988 Michael Hosting Fri, 23 Jun 2006 00:39:54 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-80988 I like this idea. Some internet sites resemble more and more TV programs and not newspapers and magazines as before. So, google just helps them to move in this direction. I like this idea. Some internet sites resemble more and more TV programs and not newspapers and magazines as before. So, google just helps them to move in this direction.

]]> By: googsucks http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-71025 googsucks Wed, 14 Jun 2006 04:06:21 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-71025 face it- google execs will do anything to keep the stock price higher. they'd sell their own grandmother if it's push GOOG 10 points higher. face it- google execs will do anything to keep the stock price higher. they’d sell their own grandmother if it’s push GOOG 10 points higher.

]]> By: 063zjs http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-63472 063zjs Mon, 05 Jun 2006 01:07:30 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-63472 很不错哦,,支持呀,,, 很不错哦,,支持呀,,,

]]> By: 0407rv http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-63463 0407rv Mon, 05 Jun 2006 00:43:54 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-63463 很不错哦,,支持呀,,, 很不错哦,,支持呀,,,

]]> By: BlogZinger » Google’s Video Ads (and where Arrington got it wrong) http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-58769 BlogZinger » Google’s Video Ads (and where Arrington got it wrong) Wed, 31 May 2006 16:33:49 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-58769 [...] Is this a good format? Apparently, Michael Arrington does not think so and predicts this is something that will go down the pipe. [...] [...] Is this a good format? Apparently, Michael Arrington does not think so and predicts this is something that will go down the pipe. [...]

]]> By: Restart your life » Blog Archive » Entertainment - Art: Donating Work for Charity Has a Downside for Artists http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-57349 Restart your life » Blog Archive » Entertainment - Art: Donating Work for Charity Has a Downside for Artists Mon, 29 May 2006 23:05:04 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57349 [...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google There’s been so much chatter about possible mergers and alliances among the big internet companies, it’s a relief to finally have some news — even if it doesn’t live up to the hype. Of course, analysts are insisting that today’s partnership between eBay and Yahoo will alter the competitive landscape online. But it’s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay’s site, which is interesting only in that most people wouldn’t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it “a wash”. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it’s strange that the popular service wasn’t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It’s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won’t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google’s. [...] [...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google There’s been so much chatter about possible mergers and alliances among the big internet companies, it’s a relief to finally have some news — even if it doesn’t live up to the hype. Of course, analysts are insisting that today’s partnership between eBay and Yahoo will alter the competitive landscape online. But it’s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay’s site, which is interesting only in that most people wouldn’t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it “a wash”. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it’s strange that the popular service wasn’t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It’s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won’t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google’s. [...]

]]> By: Restart your life » Blog Archive » Entertainment - The Shorter, Faster, Cruder, Tinier TV Show What do 18-year-old http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/comment-page-3/#comment-57347 Restart your life » Blog Archive » Entertainment - The Shorter, Faster, Cruder, Tinier TV Show What do 18-year-old Mon, 29 May 2006 23:03:35 +0000 http://www.techcrunch.com/2006/05/23/google-ppc-video-ads-im-betting-against-it/#comment-57347 [...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google There’s been so much chatter about possible mergers and alliances among the big internet companies, it’s a relief to finally have some news — even if it doesn’t live up to the hype. Of course, analysts are insisting that today’s partnership between eBay and Yahoo will alter the competitive landscape online. But it’s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay’s site, which is interesting only in that most people wouldn’t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it “a wash”. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it’s strange that the popular service wasn’t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It’s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won’t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google’s. [...] [...] Ebay, Yahoo Shuffle Ads Around In Bid To Beat Google There’s been so much chatter about possible mergers and alliances among the big internet companies, it’s a relief to finally have some news — even if it doesn’t live up to the hype. Of course, analysts are insisting that today’s partnership between eBay and Yahoo will alter the competitive landscape online. But it’s hard to see what all the fuss is about. Yahoo will serve graphic ads on eBay’s site, which is interesting only in that most people wouldn’t think of eBay as being an important advertising play. In exchange, eBay will get better treatment from Yahoo, as in more links to ongoing auctions. Some might look at these deals and use the term synergies, though another way to look at this trade is to simply call it “a wash”. Other parts of the deal could be interesting. PayPal will become the sole provider of payment services at Yahoo!, though it’s strange that the popular service wasn’t already in use. The two companies are also looking into Pay-Per-Call advertising, though that much-hyped space appears to be languishing. It’s understandable that both eBay and Yahoo fear Google, and want to strengthen their position, but that won’t happen from trading ads back and forth. Just a thought, maybe they should try developing new products that are actually superior to Google’s. [...]

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