May 10, 2006

Google Trends Launches

Michael Arrington

76 comments »

Google Trends launched today. It’s another analysis tool (and a good one), that allows you to see how often specific search terms are being entered into the Google search engine.

Up to five terms can be compared. And you can also view queries that contain either or two terms, using a vertical bar “|”. More advanced queries can be done as well - see the FAQs for details. Google also puts markers next to major news events that are about that search query, helping to explain surges. Data can be sorted by time, language, geographic location, etc.

In testing it I’m finding it works well for very highly searched terms, but terms that are very rarely searched show no data at all. Seeing trends on even obscure terms would be useful. Even so, Steve Rubel says Google Trends is “a must-bookmark for every PR person and marketer worldwide.”

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Trackbacks/Pings (Trackback URL)

  1. e-Fuze mobile
  2. techmonster
  3. aNieto2K | Lo que quiero, cuando quiero y como quiero » Google Trends, lo nuevo
  4. ekhil » piątka #1
  5. Room2Blog - Online Public Relations and Search Engine Marketing » Blog Archive » Google Trends and Stephen Colbert
  6. TechCrunch » Google Trends Launches at blackrimglasses.com
  7. El Ruso » Google Trends = Google Zeitgeist 2.0
  8. Google Trends: For Recreational Use Only » The Bivings Report
  9. 23rd World » Google Trends
  10. Kaushal Sheth » Blog Archive » Google Trends
  11. einfach persoenlich Weblog
  12. Online PR » Cool Tool Alert: The Google Trends - Promoting Goods and Services on the Internet
  13. Google Trends is on - RotorBlog.com
  14. Business Filter
  15. FocusMinded.com » Google Trends Live
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  17. Mission Data Blog » Blog Archive » Search Engine Marketing
  18. Hacking Life One Day at a Time » New Tool for Ad Publishers
  19. michael.wilcox / Google Trends
  20. Andy Boyd » Google is at it again…
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  27. BiZwiKi - 喧闹 PK 噪音 » Blog Archive » Google Notebook
  28. Squid » Blog Archive » Squid vs. Octopus
  29. ThaiBlogger.org
  30. PR-Fundsachen » Google’s Trendbarometer
  31. soeren says » Blog Archive » It’s official
  32. Damanism » Google Trends launched
  33. ICT for Peacebuilding » Blog Archive » War and Peace through Google Trends
  34. VentureWeek » VentureWeek - Week Ending 5/15/06
  35. Magic Bean Dip
  36. Web 2.0 - Что нового? » Запущен Google Trends
  37. 羅納笑 » Google Trends
  38. Say hello to Google GadgetsToday we released the latest version -- Centplus Tech Blog
  39. Web 2.0 - Что нового? » Запущен Google Trends
  40. Google Trends LaunchesGoogle Trends launched today. It s another analysis tool -- Centplus Tech Blog
  41. FISH Feed » 구글(Google.com)의 서비스
  42. White Man Stew » Google Music Trends
  43. Jon's Web Log
  44. Google Trend Review
  45. Sebastian Bauer (IT-Blog) » Google Trends: neuer Google-Dienst gestartet

Comments

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  1. Jeroen

    I’m a bit disappointed by the whole thing. Not about the power of the tool, but the the lack of interaction, no fancy sliders and form elements. The page needs to reload to often in my opinion. Hope it still expands

  2. Haochi

    This looks just like Google Finance, from the label to the news section. You can actually link the image to your site and see updates.

  3. TheWeb20Dev

    Cool tool. Is it beta?

  4. Haochi

    >Cool tool. Is it beta?
    This time Google use “Google Labs” on the logo instead of saying it’s beta.

  5. Marcus Kazmierczak

    The image link has an extra w in the front. :)

  6. chris

    Could this have been inspired in part by Indeed.com’s Jobtrends graphs? ;)

    http://www.indeed.com/jobtrends

  7. Mario

    I guess it would be quite interesting if, besides reporting on search terms popularity, Google Trends also reported web sites traffic like Alexa does.

    Google certainly has the resources and the info feed to do so. Their toolbar must be much more popular than Alexa’s own (remember, the data for that kind of analysis comes from the toolbars). Their rankings could be even more accurate than Alexa’s.

  8. Haochi

    Google Co-op is also up now. Check it out.

  9. Ken Rossi : CivilNetizen.com

    It would be great if the site actually loaded. I am happy to say however that I got my Google Analytics invite today which I am totally stoked about.

  10. Ken Rossi : CivilNetizen.com

    Waited 8 months for it. :-D

  11. Don Wilson

    Nothing too amazing to me.

  12. Derek Organ

    Great tool although occasionally double meanings of words can catch you out.. i noticed that you can use the ‘-’ operator to exclude words so for example i did a search on “googe -shares, yahoo -shares, msn -shares” just as a test and it seems to work. The reason I did this is because all the news items seemed to be about shares. Not really that useful in this case but i’m sure it could be useful. I could see an API being very userful for history style mashups.

    funny search : good, evil

    football search:
    david beckham, ronaldinho

  13. Search Engines WEB

    It IS a good start - archiving relatively less popular terms might have put a drain on their resources.

    It is good to compare this term with the Overture Keyword Suggestion Tool

    http://www.google.com/trends?q=techcrunch

    http://inventory.overture.com/.....techcrunch

  14. met

    People search for “google” on google? (oh, the where am i crowd :) )

  15. Pete Cashmore

    “Their rankings could be even more accurate than Alexa’s.”

    Heck, the numbers you make up in your head are more accurate than Alexa’s. :)

  16. James Kim

    Now I’m waiting for the mashup that lets me see Google Trends with Google Finance so I can compare AAPL with APPLE COMPUTER or IPOD. Although searches for IPOD seem to be trending down.

  17. Dave

    This is actually great… Could be very useful.

    Shocking statistics. Who would have thought.
    http://www.google.com/trends?q.....mp;geo=all

  18. Mohamed El-Kamony

    A pretty cool toy that is very useful in marketing and trend analysis.

  19. CoryS

    Could be really cool and the fact that it highlights possible relevant news stories is a really interesting add.

    Its missing something that seems like a critical element the quant gurus at Google would be proud of - what the Y-bar is in a numerical sense. Google also highlights, “Google web searches to compute how many searches have been done for the terms you enter…” so its a view of Google search traffic and not the web’s which may or may not be statistically relevant. If Google could provide some stats on how it is, that would be cool. :)

    Like Alexa.com, when web traffic is reported in a relative fashion, its a good directional tool, but not laser sharp since marketers need to measure quantitative traffic to understand ROMI, not relative traffic to see that you’re beating up on someone else.

  20. Ohad

    Even though the google trends tool is a bit immature, it’s power to anyone who is marketing oriented is amazing. I am sure that in time it will grow and add many more features that we will like and depend upon. to read more about this go to http://ohad-news.blogspot.com

  21. Matthias

    It’s fun to compare terms with this great tool: Madrid = Prada, London = Gucci. San Diego = Burger, Rome = Spaghetti ;-)

  22. danofthenorthstar

    That’s a very clever app! Someday it will make money for sure. That’s something only “rogue scientists” can create. ;)

  23. Zakir

    The article links are oh so outdated …. (Anyone listening at Google) .. it’s better not to have them coz most of the articles have been removed!

  24. salpet

    Guess google cant seem to stop from introducing new things, cool anyway :)

    http://salpet.com/13/google-goes-trends/trackback/

  25. Jon

    You know this is a direct result of that subpoena the federal gov’t handed out to all the search engines. They said they wanted the data for general pedophile trends; now the feds have all the data on a silver platter…without handing over trade secrets, or personal data…..Brilliant!

  26. Anonymous Coward

    There’s also http://buzz.yahoo.com

  27. undoweb

    Whell, the idea is very cool. I like everithing at google!

  28. Tibo

    You know this is a direct result of that subpoena the federal gov’t handed out to all the search engines. They said they wanted the data for general pedophile trends; now the feds have all the data on a silver platter…without handing over trade secrets, or personal data…..Brilliant!

    http://jpcache.com/

  29. john peter

    Beloved,

    I know this letter will come as a surprise to you, but i would like you to give it a to consideration so as to help me and my family from our present predicament.
    I am john peter, the first son of Mr Berney peter, a British Farmer based in Zimbabwe. My father is now dead as a result of his incarceration by the Zimbabwean Government under President Robert Mugabe who ordered the white farmers in Zimbabwe to vacate their Farm Land and go back to their country.

    But my father, due to his large investment in the Farm Land refused to quit Zimbabwe for his country. Based on this reason he was arrested and imprisoned and as a result of his protracted sickness [Diabetics] he died in Manfe prison
    on 19 sept 2003. May his gentle soul rest in perfect peace.
    After his death, all efforts by my mother who is a Zimbabwean to secure most of my father’s investment was frustrated by the President Mugabes Government. Towards this end my mother discovered a trunk box containing the sum of $9,000,000.00 ( Nine million U.S. Dollars) which was owned by the White Farmers Association [W. F. A],

    which my late father was the founder/President with the help of my maternal uncle who was a Comissioner in Zimbabwe.
    We are able to move the trunk box from Zimbabwe to Democratique Republique of Togo [R.OF.Togo] where the box containing the money is presently deposited in a security trust company, declared as Family Jewellries and Antiquities as to avoid raising any eye brow from the authority here. All documented proofs in respect of this deposited consignment are in my pocession.

    As it is, I am looking for a reliable partner who can help me safe-guide and
    invest this money very prudently as advised by my mother. 20% of this money will be given to you while 5% will be set aside for miscellanous expenses tha we may incure during the process.
    Also note that this transaction is 100% risk free, you may also be required to come to Dubai if need be on indication of your intrest. Please confirm your interest on this transaction and contact me . I am presently in Dubai [U A E]. Hoping to hear from you soonest.

    Thanks and God bless,
    John Peter,

  30. upnorth

    Try searching for “franchise.” The most popular city: Alphretta, GA. What the hell is in Alphretta that wants info. of franchising so badly?

  31. web hosting company

    Google trends says “Google is bigger than God”.
    http://www.google.com/trends?q.....mp;geo=all