Pluck’s new BlogBurst product will be publicly launching tomorrow, May 2, 2006. We first had a look at it back in February, and since then the team has reached a number of important milestones: partnerships with their first mainstream publishers (San Francisco Chronicle, Washington Post, Austin American Statesman and more), and 1,000 blogger applications.
The basics: BlogBurst is a service that takes pre-screened, categorized blog content and pushes it to mainstream publishers for a fee (charged on a CPM basis). To see an example, go to the Sf Chronicle Travel Section and look for the “Travel Blog Posts” area on the page. BlogBurst helps these mainstream publishers add more targeted content to their sites at a much lower cost than producing the content themselves. Bloggers benefit from extra exposure - each piece of content includes a prominent link back to the blogger’s original post, a linked icon/photo and a byline.
This is good progress for a service that is only two months old. If you are a blogger and would like have your content included, go to the main site to apply.
Disclaimer: I am an unpaid advisor to BlogBurst, and have done paid consulting work for Pluck in the past.
>>>BlogBurst helps these mainstream publishers add more targeted content to their sites at a much lower cost than producing the content themselves.
Mike, can’t the MSM create such sections for free? Or perhaps take the feed from TopTenSources or similar sites? It is definitely interesting since the blogosphere surfaces the important and valuable news advice much faster, but the IP of such a play seems thin if they provide this for a fee. A service that provides it free, and instead relies on advertising embedded in the feed then the company that has the best biz dev/sales team might take a strong lead.
Bloggers truly do get a disproportiante amount of media for their folowing. Wohoo!
How many blog websites does the world need?
As many as it can handle brother!
Could syndicating blog content to MSM be replicated? Sure.
But, the earlier poster may have overlooked a couple of things. First, the BlogBurst workbench which gives MSM editors tools for prioritzing, packaging and generally evaluating the participating blog material. Two, there does appear to be a vetting process, not every blog gets included in BlogBurst, but the selection is more subjective adding a new dimension to the ranking and rating of blog posts. Finally, if the workbench tools aggregate up the rankings/ratings of all of editorial teams using this content, then there is almost an experts panel to vet the best of blog travel writing, or the best of tech reviews, or opinion,…
i’ll have to check this out.
I’m one of the bloggers who got invited to join BlogBurst. The editor I work with over there is very cool. I look forward to seeing what results pan out from the experience. So far, it seems like a great opportunity for a blogger to get wider exposure, and for the newspapers to get interesting content.
I absolutely agree. Blogburst picked up RealTravel’s travel blog and travel photo of the day. The people at Blogburst have been fantastic and the response has been great.
Several Know More Media authors have been accepted into the BlogBurst program and we’re excited to see what happens with it. I think it should provide a good, if not earth-shattering, source of healthy, relevant exposure for us.
Are there any other syndication systems out there (besides, obviously, RSS)? Or, what other ways have you foudn to popularize your blog?
Yahoo has a beta blogs service that syndicates blog results alongside of the news listings. It provides a nice means of traffic and sends visitors directly to my site through a permalink and gives full credit to my blog.
It took a while to get accepted by their beta service, but it was worth it.
Our website Medgadget.com (usually a quiet place to learn about the
latest medical technologies) has been investigating a new service from
Pluck, called BlogBurst. We have learned and revealed a number of
questionable practices by the company - from republishing entire
contents of bloggers on newspaper sites to deeplinking images from
bloggers and innocent bystander websites. The most outrageous thing is
that some of the nations’ leading newspapers, including the San
Francisco Chronicle, Houston Chronicle, San Antonio Express-News, and
the Austin American-Statesman, are engaged in the deeplinking and
republishing for profit.
Please spread the message! It is time for us, bloggers, to say that we
value and respect our work.
Examples of main newspapers deep linking images off bloggers and third parties:
http://www.medgadget.com/archi.....major.html
All references can be found here:
http://www.medgadget.com/archi.....gburs.html
BlogBurst forever!
I absolutely agree.
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blog my city - http://pavlovo.com.ru/
There’s a lot of websites with too similar content… Everyone wants the piece of the pie