Comments on: Yahoo Local and Online Yellow Pages

By: Sport Talk

Sport Talk — Sat, 03 Mar 2007 09:44:21 +0000

Do I have to be a member to post to this blog?

By: James Hobson

James Hobson — Wed, 20 Sep 2006 03:26:34 +0000

Regarding the comparison to offline yellow pages, and from a SEM perspective, this Local Search model is vastly superior. First the pricing structure seems very equitable, easy to understand and not subject to haggling like typical yellow pages transactions. Additionally the pricing in terms of CPM (cost per thousand) is dramatically better which further underscores the value of Yahoo’s new model. Although not mentioned I assume that Yahoo will not require a long term contract (i.e., yellow pages). News like this makes you say Yahoo!

By: Tom Brady

Tom Brady — Tue, 02 May 2006 12:35:49 +0000

Amazing how many new local search sites are out there. Yellow Pages is the latest I’ve seen. (sorry wrong URL)

By: Tom Brady

Tom Brady — Tue, 02 May 2006 12:34:20 +0000

Amazing how many new local search sites are out there. Yellow Pages is the latest I’ve seen.

By: Web X.0

Web X.0 — Sun, 30 Apr 2006 12:14:23 +0000

On search engines …

Interesting (though far from surprising) news yesterday from Yahoo! on evolving Yahoo Local into a de-facto Yellow Pages platform. Original announcement here, coverage by TechCrunch here, and by John Battelle here. This reminded me of a an email I…

By: Jeb

Jeb — Sat, 29 Apr 2006 22:15:07 +0000

Follow-up: I checked out iBegin. They serve Canada, but Canada does not have the CDA shield from liability for user-submitted content.

So how is iBegin handling the liability for every review that users post?

By: Jeb

Jeb — Sat, 29 Apr 2006 22:12:54 +0000

So what happens when a customer posts a highly negative (but not defamatory) review of a business on Yahoo Local?

Will Yahoo just delete the negative review to appease the advertiser?

Won’t they just be stealing from Paul (users) to pay Paul (advertisers)?

By: Jarad

Jarad — Sat, 29 Apr 2006 14:40:14 +0000

Finally an easy vehicle for pairing local businesses with the search engines…add auto-location capabilities like http://www.loki.com and all of a sudden things get interesting in local search.

By: Choosenick

Choosenick — Sat, 29 Apr 2006 12:57:36 +0000

What about:
http://www.yellowikis.org/

This is a well meaning, open source, local business directory. Suffers on the design side massively though.

By: Technology Evangelist

Technology Evangelist — Sat, 29 Apr 2006 05:06:18 +0000

Yahoo Local’s New Flat-Rate Advertising Model…

Michael Arrington reported on Techcrunch today the launch of Yahoo’s new Local Featured Listing platform that allows businesses to purchase advertising on relevant yellow pages-like category pages for a flat monthly fee varying by category….

By: Jenny

Jenny — Sat, 29 Apr 2006 04:36:36 +0000

What about http://www.ibegin.com or http://www.Yelp.com? I think both are superior local search systems. Then again, I’m in Toronto, so maybe that is why iBegin is useful to me and not to everyone else.

By: Ben Smith

Ben Smith — Sat, 29 Apr 2006 04:35:51 +0000

Levine is doing some great work on Local. As they begin to work the user generated content angle (social computing or whatever) that they have been pushing in other parts of Yahoo, Yahoo Local has a chance at beating Google in this area.

By: Vlad

Vlad — Sat, 29 Apr 2006 02:00:43 +0000

The thing about relevant local ads is that they are often useful and pay off better in general for the advertisers.

By: Saul Weiner

Saul Weiner — Sat, 29 Apr 2006 01:04:08 +0000

This is a great idea - for both local businesses and consumers. I don’t mind relevant ads (if I get a service for free). As long as the ads aren’t intrusive, I’m happy.

By: TheWeb20Dev

TheWeb20Dev — Fri, 28 Apr 2006 22:11:33 +0000

The struggle for local advertising dominance is a tossup between Google and Yahoo, this in my opinion bring Yahoo back into the game.