April 15, 2006

Shopify Was Worth the Wait

Michael Arrington

58 comments »

Ottawa-based Shopify launched a lot later than originally promised (last fall), but it was worth the wait. They’ve launched a private beta and plan to open their doors permanently in May.

Shopify is a hosted ecommerce solution with integrated payments. People who sell stuff online, or want to, are going to like it. You can set up a store in moments, add items to sell, upload images, add tags and group items, and integrate paypal or a credit card processor for payments. Reporting is excellent, and they’ve even thought to include a RSS feed of recent orders to keep track of sales.

See here for more details on features. In general, sellers will be able to create a very professional multi-page website with little or no programming skills in just a few minutes.

There are a number of pre-made themes for the shop, and themes can be modified by directly manipulating the CSS. Shopify has also released a product called Vision, which is a downloadable client application for designers to build and modify their own shopify shop themes.

Creating a store is free. Shopify takes a 3.75% commission on all sales.

So Shopify will help you set up a very nice store at a reasonable price. But they should quickly build tools to help people promote these stores as well (Vendio, for example, has some basic promotional tools, and they also assist with ebay listings). If shopify can help store owners with marketing, too, it’ll become a more useful service.

For more on shopify, see their blog and this interview with development lead Tobi Lutke. If anyone knows about good sample shops, please let me know about them.

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Comments

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  1. Tyler Kovacs

    I can’t help but love Shopify for the simply facts that they are based in my hometown (Ottawa) and are highly visible in the Rails community. Congrats on a great release!

  2. Blaze

    Shopify is actually a good piece of the web2.0 pie in my eyes. People don’t need to be tagging everything under the sun. They just need to be making the things that we do every day simpler. Much respect for the guys at Shopify.

  3. Frankston

    Sorry but it seems to me as if they are reinventing the wheel, but this time with a focus on typical blogging features. shopify lacks a lot of features that are needed today in a professional ecommerce solutions. And quite a few of the solutions that are available today on the market have already made the move towards the “web 2.0″ with tagging and stuff.

    So in short, I really don’t think that “it was worth the wait”.

  4. Keith Dsouza

    yea shopify looks great but still it has a way long time till it catches up with ebay, probably 4-5 years more

  5. Diego

    > shopify lacks a lot of features that are needed today in a professional ecommerce solutions.

    For example?

    If I need just an online store to sell some stuff.. there’s no service for that rather than ebay, or installing some crappy version of oscommerce or something like that…

    I love Shopify, is an easy way to create onlien stores :)

  6. Keith Dsouza

    Track back [http://www.techcrunch.com/2006/04/15/shopify-was-worth-the-wait/]

  7. Keith Dsouza

    Wrong url here it is

    http://digg.com/technology/Sho.....y,_Shopify

  8. Juan Luis

    There were tens of similar projects in the past bubble.None of them survived…
    Now there are again lot of similar services(not only ebay and oscommerce Diego, there are a lot of alternatives)

    Apart from being so 2.0 (if you consider this and advantage), I don´t see any difference.
    Good luck, they will need it.

  9. Simon Brocklehurst

    It’s a potentially interesting offering, although the devil in the detail. A 3.75% commission for doing nothing more than providing a simple e-commerce web system is too rich, at least for people that sell as a business i.e. to make a profit. Even companies offering services that relatively valuable e.g. handling transfer of money between customer and vendor don’t take 3.75%.

    I guess the Shopify guys are either: a) hoping that there’s a long tail of vendors out there that sell almost nothing - so that the free set-up costs are useful to them. Even then, it’s not a slam dunk, given that there are free e-commerce systems available now; or b) that they’ll create a market place that adds more than 3.75% of value.

    If both a and b are true, they’ll make a fortune!

  10. Dan100

    Seems to be yet another North America-only service :-(.

  11. Lukasz Karapuda

    I am very impressed with the usability of their backoffice store management interface and the Vision software for building storefront themes.

    Shopify is targeting a specific section of the e-commerce application target audience: companies/individuals who need a highly usable, quick to setup and low up-front cost e-commerce enabled website. This market segment is very large.

    The other type of e-commcerce app target segment are web development companies who need an e-commerce platform to deploy for their customer’s websites. In many cases those websites may have sophisticated proprietary functionality, that is tied into the e-commerce component and serves as a differentiator for the online vendor.

    For the aforementioned target segment the apropriate system would be an e-commerce software package, licensed on a per-store basis, open source (customer’s can moidify 100% of the source code but cannot re-distribute it without the e-com vendor’s consent) written in Ruby on Rails.

    I am part of a team of 4 grad students at Rensselaer Polytechnic Institute and a team of people from newline Creations, LLC - the makers of WebAssemblyLine™, who are currently developing “Commerce on Rails”, an e-commerce software package, written in Ruby on Rails, that we’re planning in the model mentioned above. We’re about 2 months into the development. We’re starting a blog that will be located at http://www.commerceonrails.com this week. Some key features are: written in Rails, open source, paid license per store installation, REST type Web Services API (similar to Basecamp, Backpack).

    Stay tuned.

  12. Burton

    Big Cartel (http://www.bigcartel.com/home) beat them to the punch months ago. Everyone has been so focused on Shopify that they’ve ignored the fact that another company is already doing this.

  13. Danny

    I have been waiting for Shopify, but I am somewhat disappointed, especially with the 3.75% thing. Also, how does shopify compare to X-Cart, which has a truck load of features, and is open source.

  14. Augie at Just Pet Strollers

    I have an e-commerce Web site with Yahoo stores, and while I haven’t seen Shopify it doesn’t seem as if it offers anything more or better than Yahoo.

    Yahoo’s starter plan includes domain registration, ties into Paypal, and offers promotional tools. It costs $40 per month plus 1.5% of sales compared to Shopfify’s 3.75% of sales. (The comparative breakeven between the two sites would be around $1800.)

  15. Craig

    Every market today has a bunch of “free” alternatives, except that:

    - “free” isn’t free. They’re typically really hard to set up, error prone and not for the masses who don’t understand how to rebuild a Linux box from scratch. If it’s “free”, that means you have to get a box, rebuild it yourself, set up the software yourself, find some place to host it, manage all the banking relationships yourself, the list goes on. Free is only free if your time is worthless.

    - the “free” products typically look like mud, and when you’re selling, your “look” is closely tied to your credibility. Bad look == reduced trust, when you’re an unknown quantity in the customers’ eyes.

    Shopify looks like it will make online selling easy (and elegant) for regular folks, who now don’t have to be developers themselves to set up a classy online store.

  16. Mike Jones

    3.75% and add another 3.5% for the credit card or paypal fees and you are talking almost 7.0% in fees.

    If you have a store with very low volume this will be a good solution since there are no monthly fees but for anything even slightly large, you’ll save alot more with yahoo stores and the 0.5% commission or just buying your own ecommerce enable solution for a few hundred and hosting it yourself.

  17. proph3t

    I really like the look of BigCartel, and they don’t take any percentages.

  18. Oto

    BigCartel looks interesting, however it really seems to be targeting a very specific “Indie” audience. Also, with max of 100 products, this may not be very attractive for large number of serious on-line sellers.

  19. Lukasz Karapuda

    Shopify is targeting companies/individuals who need a highly usable, quick to setup and low up-front cost e-commerce enabled website.

    The other type of e-commerce app target segment are web development companies who need an e-commerce platform to deploy for their customer’s websites. In many cases those websites may have sophisticated proprietary functionality, that is tied into the e-commerce component and serves as a differentiator for the online vendor.

    For the aforementioned target segment the apropriate system would be an e-commerce software package, licensed on a per-store basis, open source (customers can modify 100% of the source code but cannot re-distribute it without the e-com vendor’s consent) and written in Ruby on Rails.

    I am part of a small team of grad students at Rensselaer Polytechnic Institute and a team of people from newline Creations, who are currently developing Commerce on Rails, an e-commerce software package that will be targeting web development companies. We’re about 2 months into the development. We’re starting a blog this week. Some key features are: written in Rails, open source, paid license per store installation, REST type Web Services API (similar to Basecamp, Backpack).

    Stay tuned.

  20. Saul Weiner

    Michael, I really think these guys shoud combine up with SimplyBill or Blinksale to offer invoice based ecommerce services too. Really open up their focus.

  21. Seth Brundle

    Why go with shopify when Yahoo! Store has offered the same product for years, except your products get listed in Yahoo! Shopping? The marketing power of Yahoo! Shopping eclipses any product feature.

  22. Rob vd Roon

    Nice app but i think the 3.75% commission will kill it. I got a chanche to see a early build of a similiar project currently in development buy a young dutch team in the Netherlands. While there idea is similiar to this one,there will be alot of crucial differnces (pricing) and features that will seperate them from the rest. Unfortunatly, that’s all I can say.

  23. Gagan

    An interesting Web 2.0 site. However, with a plethora of similar sites already in the foray, it would be interesting to see the unique feature set that this site offes. Ease of usage should be a big plus for Shopify though.

  24. Nikolay Kolev

    3.75% is just not serious! It will work only for ultra small businesses that would probably choose free alternatives like http://www.ecrater.com/.

    Businesses that care about Rails and Web 2.0 (more than they care about core e-commerce functionality) would probably choose the open-source Substruct (http://dev.subimage.com/projects/substruct).

  25. Geof Harries

    3.75% comission isn’t much if you consider the other costs/hassle you save = no hosting fees, no servers to maintain, no software to upgrade or patch.

    Look at Basecamp or Backpack, both hosted apps; the cost to entry is very low, and you get a high quality service and product that a lot of people have purchased subscriptions for.

    Shopify won’t fit everyone’s needs, just like every other app available, but it sure looks like a fantastic tool for those that it does. I know I’ll be brining at least 2 stores, currently in Miva, over to Shopify.

  26. Nikolay Kolev

    If you’re selling your old shoes online, then 3.75% is just fine as it’s all profit. But usual margins, if you resell, for example, are 25-35%, reduced by payment processing fees, affiliate commissions, promo discounts, volume discounts, etc. Do you see room for any more percentages in this formula? I don’t! I think businesses do not need any more “partners” to reduce their already thin margins!

    Hosting nowadays is cheap. Really cheap. You can get even a dedicated server for $59, which is Shopify’s fee for $1.6K. Is this a volume that any business would ever do?

    That’s why I think Shopify targets “old shoe sellers”, not even starting businesses. Honestly, I was expecting Shopify to have a small volume fee (0.5%, for example) and a low monthly minimum (ranging from $4.95 to $19.95 and based on store features), but I got really disappointed!

  27. Hosted Sucks

    If you’re looking for e-commerce and rails that’s NOT hosted check out substruct.

    http://dev.subimage.com/projects/substruct

  28. Robert E Spivack

    Nothing new here at all.

    Hosted ecommerce has always been either walled garden (eBay), Paid directly a monthly fee (Yahoo stores, http://www.merchant-in-a-box.com, etc.) or pay thru the nose as a percentage of sales.

    Since Professional developers tend to prefer toolkits (aka “shopping carts”), novices will use ebay or Yahoo because that’s all they know about, and D.I.Y folks will use the web-based flat rate hosted services (because they are good enough and the don’t want the percentage of sales rip-off), what market is left for these cutsie web 2.0 remakes of what already exists?

  29. Rob vd Roon

    some new and innovative stuff that other sites currently in the business lacks

  30. Honor Gunday

    Shopify is a great starter tool for low-volume sellers or for sellers who don’t depend on their ecommerce income (hence the hefty 3.75% fee, no startup cost, no marketing or advanced features, + quasi-geeky template management tool “Vision”.) For serious ecommerce sellers, who want to make their daily lives easy, I would say, wait a bit for Factorio.us to go live.

  31. mark evans

    hey,
    web 2.0 is alive and well in canada!

    mark

  32. Jon DeJongh

    3.75% is considered a low fee in Canada. Remember, these people pay about 70% of their gross income in taxes!

  33. Calvin

    3.75% is about half what you would pay eBay. Between GBase and now Shopify, it’s great to see more marketplaces challenging the eBay monopoly…

  34. Ryan Schroeder

    I’m beta testing Shopify and for me the big difference maker is the template engine. It’s super-powerful. None of the other tools I’ve seen even come close.

    I’m not stoked about the pricing model though, especially when you add in payment processing on top of the commision…

  35. Nikolay Kolev

    Shopify is not an alternative or a competitor to eBay/Google Base. It’s, in fact, the opposite of the marketplace approach.

    There’s no better template engine that the access to the source code and I think the Rails Engines approach of Substruct is a key difference!

    Similar to WordPress, I expect soon hosted Substruct services (for pay or for free), which will mark the end of Shopify or at least will force Shopify to lower their unreasonable “partnership” fee.

  36. Frank Wright

    I’m in the closed beta for Shopify. To be honest, I don’t know what the wait was for. The product does not have the features necessary to run a real store, and it even lacks basic features for content such as a WYSIWYG editor. Too basic in my eyes and not sure why it took them so long to construct. Personally I’d get a tried-and-tested off the shelf product or use something like Yahoo store. Dissapointed

  37. mr mcmerchhant

    Shopify is an example of business principles playing 2nd fiddle to great design and technology. This might be what goes down as the lesson of “Web 2.0″ - looking like a million bucks is not the same is making a million bucks. Technorati.com is another prime example.

    Specifically, I think Shopify is targeting the sort of boutique sellers (not ebay, not yahoo stores) who currently thrive precisely because they are operating outside of a system that provides simple and immediate comparison shopping and cross-seller searching. And make no mistake - that 3.75% is not their profit, that covers their cost. Their profit is in generating high traffic by providing these kind of cross-seller comparison tools that will please the end-user (who is looking for a specific snowboard at the lowest price) but drive away their clients (like a local ski shop using shopify to sell online who has neither time nor interest in competing with other merchants to attract Shopify customers).

  38. Mario

    How does it compare to eBay’s ProStores?

  39. Steve

    I like design… However 3% commision is quite a lot just for a hosting? Have anybody heard about hosted stores by fivestores.com ?

  40. Shopify shops

    Checkout: http://www.shopify.org This website will showcase a list of Shopify shops. You can see how Shopify can be modified to suit custom needs. A great Web 2.0 app IMHO!

  41. Ismael

    I’m beta testing Shopify and for me the big difference maker is the template engine. It’s super-powerful.

    The admin interface and the low-fat approach are great, but I find the templating scheme quite lacking… I’ve been struggling for hour to display Collections and Types lists. I mean, you can create and manage Collections of products (categories) but you can’t dinamically list them. It is also quite cumbersome to do things like display a product’s tags on a product page. I hope they power-up their templating capabilities to fully leverage their superb admin interface on the public templates.

  42. Jaakko

    You might want to check out Wosbee: http://www.wosbee.com. I’s a free hosted e-commerce solution with community support.

  43. tapio

    Note that the service is still in beta, BUT the software (Workspace) has been developed since 2001, so i think it is quite stable and there is already a LOT of features. And there is also a growth path if business expand (Standard Edition, Enterprise Edition, wide integration support, etc)

    I don’t know how shopify works, so i can’t compare these two.

  44. tapio

    We released update, new features available, like support for own domain and single-sign-on with wosbee communty