Comments on: TV Moves Aggressively to the Internet http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/ Startup and Technology News Fri, 05 Sep 2008 12:09:38 +0000 http://wordpress.org/?v=2.5.1 By: TechCrunch Japanese アーカイブ » Fox、ネットのストリーム配信にTV番組をさらに放出 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-149251 TechCrunch Japanese アーカイブ » Fox、ネットのストリーム配信にTV番組をさらに放出 Tue, 22 Aug 2006 01:30:24 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-149251 [...] 4月の発表(続報はココ)から我々が待ちに待った瞬間である。 [...] [...] 4月の発表(続報はココ)から我々が待ちに待った瞬間である。 [...]

]]> By: Techcrunch » Blog Archive » Fox Streams More TV to Internet http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-149073 Techcrunch » Blog Archive » Fox Streams More TV to Internet Mon, 21 Aug 2006 22:25:17 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-149073 [...] We’ve been waiting for this since it was first announced in April (and further covered here). [...] [...] We’ve been waiting for this since it was first announced in April (and further covered here). [...]

]]> By: yrwkazcs http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-100799 yrwkazcs Sat, 15 Jul 2006 12:43:24 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-100799 <strong>hxtfumnzzw...</strong> mqukvak irqyjqzaw pcmqkkxze... hxtfumnzzw…

mqukvak irqyjqzaw pcmqkkxze…

]]> By: TechCrunch Japanese アーカイブ » ダウンロード型テレビ　現在のオプション http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-70971 TechCrunch Japanese アーカイブ » ダウンロード型テレビ　現在のオプション Wed, 14 Jun 2006 03:41:22 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-70971 [...] Fox は４月に、インターネット上でアフィリエイトとインターネット上に過去の番組を列挙させる許可を与える６年間の契約を発表した。また、Myspace内で「２４」の番組をダウンロードさせるサービスも開始している。しかし、この件に関しての追加情報はまだ探せないでいる。 [...] [...] Fox は４月に、インターネット上でアフィリエイトとインターネット上に過去の番組を列挙させる許可を与える６年間の契約を発表した。また、Myspace内で「２４」の番組をダウンロードさせるサービスも開始している。しかし、この件に関しての追加情報はまだ探せないでいる。 [...]

]]> By: mhmdd http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-66956 mhmdd Thu, 08 Jun 2006 16:54:15 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-66956 اريد ان اعمل معكم اذامكن اريد ان اعمل معكم اذامكن

]]> By: mhmdd http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-58778 mhmdd Wed, 31 May 2006 16:47:38 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-58778 انافى انتظارك ياعمى بواش انافى انتظارك ياعمى بواش

]]> By: mhmdd http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-58776 mhmdd Wed, 31 May 2006 16:44:24 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-58776 من مثلك يا عمى بواش انا احبك اموت فيك من مثلك يا عمى بواش انا احبك اموت فيك

]]> By: mhmdd http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-58775 mhmdd Wed, 31 May 2006 16:43:16 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-58775 يابوش يابواش يلى تنيك كل ارئسا العرب والمولوك انت شجاع يابوش يابواش يلى تنيك كل ارئسا العرب والمولوك انت شجاع

]]> By: Sarah http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-51120 Sarah Tue, 23 May 2006 01:08:18 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-51120 They have now just announced Fox is putting 24 on myspace...but darned if I can find it! They have now just announced Fox is putting 24 on myspace…but darned if I can find it!

]]> By: Web 2.0 - Что нового? » Загрузка телепрограмм в режиме онлайн - Есть ли выбор? http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-51046 Web 2.0 - Что нового? » Загрузка телепрограмм в режиме онлайн - Есть ли выбор? Mon, 22 May 2006 21:51:52 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-51046 [...] Fox немного разряжает обстановку. В апреле они объявилио шестилетнем соглашении с их партнёрами, согласно которому партнёры смогут показывать их шоу-программы в интернете. Они также хотят поднять количество загрузок их шоу "24" через проект Myspace, который они недавно приобрели. [...] [...] Fox немного разряжает обстановку. В апреле они объявилио шестилетнем соглашении с их партнёрами, согласно которому партнёры смогут показывать их шоу-программы в интернете. Они также хотят поднять количество загрузок их шоу "24" через проект Myspace, который они недавно приобрели. [...]

]]> By: TechCrunch » Blog Archive » Download Your TV - The Current Options http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-50854 TechCrunch » Blog Archive » Download Your TV - The Current Options Mon, 22 May 2006 14:57:57 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-50854 [...] Fox is shaking things up a bit. In April they announced a six year deal with their affiliates to allow them to show back catalog shows on the internet. They are also starting to roll out downloads of the show “24″ through their Myspace property, but I am unable to find much information on it yet. [...] [...] Fox is shaking things up a bit. In April they announced a six year deal with their affiliates to allow them to show back catalog shows on the internet. They are also starting to roll out downloads of the show “24″ through their Myspace property, but I am unable to find much information on it yet. [...]

]]> By: RickMcCharles.com » Blog Archive » TV http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-32201 RickMcCharles.com » Blog Archive » TV Sat, 29 Apr 2006 14:31:28 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-32201 [...] TechCrunch » TV Moves Aggressively to the Internet [...] [...] TechCrunch » TV Moves Aggressively to the Internet [...]

]]> By: Corey http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-30242 Corey Tue, 25 Apr 2006 03:32:49 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-30242 I don't understand the need for ads at all if people are paying for the episodes the way they do on itunes. If I'm paying you for the service why should I be required to watch commercials on top of that? I don’t understand the need for ads at all if people are paying for the episodes the way they do on itunes. If I’m paying you for the service why should I be required to watch commercials on top of that?

]]> By: paulbeelen.com » Fox transmitirá repiticiones por Internet http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27747 paulbeelen.com » Fox transmitirá repiticiones por Internet Mon, 17 Apr 2006 16:08:10 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27747 [...] Fox no es la primera compañia en explorar este terreno: Disney ofrece parte de su contenido en iTunes y ABC ofrece descargas grátis desde su sitio. | via Techcrunch [...] [...] Fox no es la primera compañia en explorar este terreno: Disney ofrece parte de su contenido en iTunes y ABC ofrece descargas grátis desde su sitio. | via Techcrunch [...]

]]> By: www.votala.com http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27610 www.votala.com Sun, 16 Apr 2006 21:34:10 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27610 <strong>Las Televisiones se están moviendo agresivamene hacia internet...</strong> Con internet y los dispositivos móviles (ipod, teléfonos) los usuarios dedicamos menos tiempo a ver televisión, por ello, los directivos de las grandes cadenas son conscientes de que el futuro de la publicidad pasará también por estos nuevos canal... Las Televisiones se están moviendo agresivamene hacia internet…

Con internet y los dispositivos móviles (ipod, teléfonos) los usuarios dedicamos menos tiempo a ver televisión, por ello, los directivos de las grandes cadenas son conscientes de que el futuro de la publicidad pasará también por estos nuevos canal…

]]> By: damien http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27492 damien Sat, 15 Apr 2006 21:28:57 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27492 "make them so *good* you don’t want to skip them". I totally agree with that. But we need a brand new géneration of marketeers. Because ads i see on belgian tv just sucks ! “make them so *good* you don’t want to skip them”. I totally agree with that. But we need a brand new géneration of marketeers. Because ads i see on belgian tv just sucks !

]]> By: Paul D http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27459 Paul D Sat, 15 Apr 2006 04:20:51 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27459 "they just have to make the commercials so short that it’s not worth it to skip them." Good idea. Or alternatively, make them so *good* you don't want to skip them. Anyone remember the Indiana Jones Coke commercial that was on the VHS release of The Last Crusade? It was so cool, you'd rewind and watch it again. In the future, ads will have to be entertaining enough to be watched for their own merits. “they just have to make the commercials so short that it’s not worth it to skip them.”

Good idea. Or alternatively, make them so *good* you don’t want to skip them. Anyone remember the Indiana Jones Coke commercial that was on the VHS release of The Last Crusade? It was so cool, you’d rewind and watch it again.

In the future, ads will have to be entertaining enough to be watched for their own merits.

]]> By: Nelson Medina http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27446 Nelson Medina Sat, 15 Apr 2006 00:38:45 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27446 Mike, your Flickr link to the television shows is simply useless. Is there any practical information available on this? Mike, your Flickr link to the television shows is simply useless. Is there any practical information available on this?

]]> By: Global Advanced Media WeBlog » TechCrunch » TV Moves Aggressively to the Internet http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27444 Global Advanced Media WeBlog » TechCrunch » TV Moves Aggressively to the Internet Sat, 15 Apr 2006 00:23:32 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27444 [...] This is an area that we are turning our attention to. Expect upcoming reviews of the current state of the market for tv shows and movies on the Internet. And we’ll be looking at these in light of the “free” if illegal services that people are already using. Read the article and comments at Techrunch: TechCrunch » TV Moves Aggressively to the Internet [...] [...] This is an area that we are turning our attention to. Expect upcoming reviews of the current state of the market for tv shows and movies on the Internet. And we’ll be looking at these in light of the “free” if illegal services that people are already using. Read the article and comments at Techrunch: TechCrunch » TV Moves Aggressively to the Internet [...]

]]> By: Kara http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27429 Kara Fri, 14 Apr 2006 21:30:22 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27429 New ad units will arise- time shifted, more product placement, interactive user opt-in. Major studios will continue to experiment with various different models. Consider it A/B testing for now. The Internet is the ultimate market and will ultimately demonstrate which model(s) work. The ad dollars will figure out how to fit in. New ad units will arise- time shifted, more product placement, interactive user opt-in. Major studios will continue to experiment with various different models. Consider it A/B testing for now. The Internet is the ultimate market and will ultimately demonstrate which model(s) work. The ad dollars will figure out how to fit in.

]]> By: timb http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27414 timb Fri, 14 Apr 2006 19:20:50 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27414 they just have to make the commercials so short that it's not worth it to skip them. they just have to make the commercials so short that it’s not worth it to skip them.

]]> By: infobong.com » linkdump for 2006-04-14 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27412 infobong.com » linkdump for 2006-04-14 Fri, 14 Apr 2006 19:17:33 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27412 [...] FOX TV Moves Aggressively to the Internet FOX follows ABC’s lead and makes plans to offer TV content on the Internets. They’re negotiating deals with their affiliates, in order to mitigate some of the worries about lost revenue in local broadcast markets. (del.icio.us tags: TVontheWeb Web2.0 advertising TV) [...] [...] FOX TV Moves Aggressively to the Internet FOX follows ABC’s lead and makes plans to offer TV content on the Internets. They’re negotiating deals with their affiliates, in order to mitigate some of the worries about lost revenue in local broadcast markets. (del.icio.us tags: TVontheWeb Web2.0 advertising TV) [...]

]]> By: infobong.com » linkdump for 2006-04-14 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27413 infobong.com » linkdump for 2006-04-14 Fri, 14 Apr 2006 19:17:33 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27413 [...] FOX TV Moves Aggressively to the Internet FOX follows ABC’s lead and makes plans to offer TV content on the Internets. They’re negotiating deals with their affiliates, in order to mitigate some of the worries about lost revenue in local broadcast markets. (del.icio.us tags: TVontheWeb Web2.0 advertising TV) [...] [...] FOX TV Moves Aggressively to the Internet FOX follows ABC’s lead and makes plans to offer TV content on the Internets. They’re negotiating deals with their affiliates, in order to mitigate some of the worries about lost revenue in local broadcast markets. (del.icio.us tags: TVontheWeb Web2.0 advertising TV) [...]

]]> By: adam http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27406 adam Fri, 14 Apr 2006 18:50:36 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27406 "but not some scene on Desparate Housewives were a baby’s diaper is being changed and we see a big bag of Pampers. That’s just too obvious." I completely agree here, and I'm definately not hoping that all tv shows will morph into the Truman Show, but I think more can be done in this area, a la CSI and Nikon, than is being done currently. For instance, since the video is being played on a computer, this gives an opportunity for the viewer to interact with the show. let the user click on the scenes during the show to bring up a storefront in their browser. Clicking on Desperate Housewives scene would bring up a website where the user can buy the outfit the actress is wearing, etc. My point is that computers can let the user interact with the video. we shouldn't have to wait for 5 minutes in the middle of the show to watch something we might - but probably don't - want to buy. Instead let the user see the products throught the show and essentially shop while they watch. Include ads at the point of sale when they download. and include ads on the storefront webpage when they click on the scene. etc. just don't try to wedge the old model of advertising into the new internet tv media. “but not some scene on Desparate Housewives were a baby’s diaper is being changed and we see a big bag of Pampers. That’s just too obvious.”

I completely agree here, and I’m definately not hoping that all tv shows will morph into the Truman Show, but I think more can be done in this area, a la CSI and Nikon, than is being done currently.

For instance, since the video is being played on a computer, this gives an opportunity for the viewer to interact with the show. let the user click on the scenes during the show to bring up a storefront in their browser.

Clicking on Desperate Housewives scene would bring up a website where the user can buy the outfit the actress is wearing, etc.

My point is that computers can let the user interact with the video. we shouldn’t have to wait for 5 minutes in the middle of the show to watch something we might - but probably don’t - want to buy. Instead let the user see the products throught the show and essentially shop while they watch.

Include ads at the point of sale when they download. and include ads on the storefront webpage when they click on the scene. etc. just don’t try to wedge the old model of advertising into the new internet tv media.

]]> By: Vikram Pant http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27402 Vikram Pant Fri, 14 Apr 2006 18:22:53 +0000 http://www.techcrunch.com/2006/04/14/tv-moves-aggressively-to-the-internet/#comment-27402 "put more advertising *in* the show" This isn't what will help TV. I would call a show a sell-out if they caved in their creativity for product placement in the show. I'm thinking of that scene in Wanye's World where they're holding up Lay's chips, wearing Nike sneakers and such. What I find ok is CSI where they zoom in on their Nikon cameras for a second or two at a crime scene. What Nikon needs to do is starting advertising that in mini breaks or something. Cross promotion may be good, but not some scene on Desparate Housewives were a baby's diaper is being changed and we see a big bag of Pampers. That's just too obvious. I guess though that's where things are headed. Product placement and virtual ads like the ESPN/FOX ads behind homeplate and such. “put more advertising *in* the show”

This isn’t what will help TV. I would call a show a sell-out if they caved in their creativity for product placement in the show. I’m thinking of that scene in Wanye’s World where they’re holding up Lay’s chips, wearing Nike sneakers and such.

What I find ok is CSI where they zoom in on their Nikon cameras for a second or two at a crime scene. What Nikon needs to do is starting advertising that in mini breaks or something.

Cross promotion may be good, but not some scene on Desparate Housewives were a baby’s diaper is being changed and we see a big bag of Pampers. That’s just too obvious.

I guess though that’s where things are headed. Product placement and virtual ads like the ESPN/FOX ads behind homeplate and such.

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