Millionaires24 - Email for the Rich
Michael Arrington
80 comments »
I had to check the date to be sure this didn’t launch on April 1, but it appears to be a legitimate if highly dumb idea that officially launched yesterday. Millionaires24 is a new email service that caters to the super rich, and costs $399 per month.
Do you belong to high society? Then take this chance to demonstrate your position in an unambiguous manner.
The digital era has begun and free email accounts are available for the ordinary joe. Rise above the crowd!
In a time where everyone is judged by his financial status, the memebers of Millionaires24 can demonstrate their wealth. To guarantee exclusivity, the number of members is limited to 10,000 worldwide
The feature set is significanly less than what is included with a free gmail account and includes such things as “unlimited eMail traffic”. I feel sorry for anyone caught using this service.
Then why give this stupid idea the time of day on your popular site?
Skip the scams.
What these guys don’t seem to realize is that actual, rather than declared/virtual exclusivity, is what matters - in email as much as in anything else. Is there snobbery in email? Sure. Do you pay closer attention to email that comes from @google.com, @worldbank.org, @cs.berkeley.edu, @whitehouse.gov? I know I do. Those email addresses are *actually* exclusive. People know it, and you can’t fake it.
Squeeter - are you kidding? this is great content.
Ethan, I agree.
That site just screams ‘hack me’
millionaire24?
Peasants!
Steve@billionaire24.com
LOL - they have a good privacy policy.
“The data indicated by the customer will be treated in an absolutely confidential manner by millionaires24.com and will only be put at third parties’ disposal, if this is absolutely necessary, ……. ”
steve@billionaire24.com
Payable ONLY by a BLACK Amex card…
Ohh, I better start sucking up to Ethan, he is getting emails from @whitehouse.gov :-))
What makes it truly lame is that they couldn’t even afford a real domain, like “millionaire.com” but had to get “millionaires24.com”. Way to cater to the rich, lol.
Can’t I just change my “from” header to shimone@millionaires24.com and my reply-to header to my real address?
I agree with Ethan. I think there is something to this. Properly positioned, I think they could create the necessary exclusivity that he describes. As e-mail addresses increasingly define digital identities, there should be a market for “luxury” e-mail just as there is for other goods that leverage economic (which is not artificial) exclusivity such as $700 jeans and $1M cars? With the branding choices these guys have made, I doubt they’ll do it. Someone else might.
This is totally useless therefore totally indispensable.
This has to be a joke.
pssh, millionaires? wake me up when it’s for billionaires ONLY. then we’ll talk…
the idea of this service is idiotic.
A villa in Beverley hills! Must be a great spot not to be mistaken for the less exclusive Beverly Hills, California.
The name is poorly chosen. But the idea is not ridiculous. This is what we see in our everyday life. Don’t we overpay for things just because they do provide us some exclusivity; without looking at the functionality.
So these guys try do the same on the web. So the idea is brilliant I think; at least no different than pixels.com or whatever..
But I don’t think they’ll be successful either. Maybe just because it’s too early or the name sucks. However, this is yet another business attempt, and deserves some respect before announcing it like RIDICILOUS.
What does this have to do with Web 2.0?
antigoog, the snobs who are willing to cough up $399 a month to show off their status are definitely NOT the real millionaires, just desparate wannabies.
I doubt they will find users.
Haha. Nice Michael =)
@G: “What does this have to do with Web 2.0?” … its a great example of what Web 2.0 isn’t? =p …not to mention, a great example to see if people actually become a member of it.
As a product, it’s undoubtedly lame. You could even call it a scam.
But as a business, it might actually work.
Providing email is so cheap that other providers live on ads alone - so almost all of the 400 bucks they charge per month is pure profit.
Plus, the very stupidity of the product will surely generate some media coverage, and therefor free attention and brand recognition. Having a product that is so stupid that you can sell the traffic you get just from people talking about how stupid it is worked for milliondollarhomepage.com
And of course the real target market is not millionaires, but wanna-bes. If I was them, I would pay some actual millionaires to use it, and get V.I.P gossip mags to report it.
Appreciate the heads up. I needed a laugh.
This is pretty interesting. They should charge a higher price if they are going after millionaires.
You’re all overlooking the most ‘exclusive’ benefit that a Millionaires24 email account offers:
- exclusive personal email address
(taken from their “features” list)
This joke will be on us if people actually do subscribe for this service. Don’t bet the house they won’t, either.
Andres, I never underestimate the gullibility of the public.
hahaha… unlimited eMail traffic sounds like a cool feature next to “eMail forwarding option”… lmao… why didn’t I think of this before? I BET 10 bucks this guys made at least $399 dollars.
To tech savvy “smart” people this has scam written all over it. To millionaires with money to burn on anything they feel like it’ll probably become the next fad.
Oh no, there’s only 10000 available I better get 2!
Like Diego says above, why didn’t I think of this. The people around who have money just to spend and know nothing else will see this (okay maybe they won’t see this) and grab it up. Heck if they can somehow get a socialite on board all the emails will be scooped up in no time.
Hmm… maybe I can figure out MillionairesBlog.com if only some of the socialites were able to type… or read.
Poor features, but a clever concept. The notion of exclusivity is certainly something that hasn’t taken off on the internet yet.
Sad though it may be, I think they might get some signups. Maybe they could attract the aSmallWorld crowd.
Everyone knows this is a stupid idea, but that’s the nature of gimmicks - stupidity is a major selling point. It’s all about the media attention. Millionaires24 is like a really expensive pet rock.
Besides the fact, that it is scam, I like the idea. Showing that you have lots of money might be good for some people. However, the cons are too great for even a billionaire. The bad privacy policy, super-high cost, and hardly any features just don’t cut it for me. How about saying “I’m rich” with hiring a programmer to make an email program for you and (programmer not needing) get a specialized domain. Millionaires24 sounds like a “get rich quick” scheme advertisement, not a super rich person’s email adress.
Remember, people buy Cadillacs which are more expensive than other GMs just to raise their image. The only thing is; will
a name of Millionaires24 really your image?
If they want the service to be “elite”, at least get a better domain name? My opinion is Millionaires24.Com just isn’t good enough.
“people buy Cadillacs which are more expensive than other GMs just to raise their image”
Cadillacs are better than most other GM cars. And this service may be better than most free email clients.
However, were th eopportunity to arise, I would be willing to drive a Chevy for free, as opposed to a CTS at $400 per month. The same will hold true here…
Whoohoo! I’m signing up for an account right now!
Sweeeeeeet… Basic price includes free spam. For just $10 more per month, they will provide a ‘reply’ feature. For $20 more, they offer a ‘quote’ feature. Awesome.
Just brilliant. And it looks like they are running on a hosted Strate server (direct competitor of 1&1 in Germany) - probably for $4.99 a month. If they can get 1 person to sign up, they make $395 a month already.
Did anyone do the math? 10,000 accounts x $399/mo is $3,990,000/mo. This guy thinks he’s getting $4 mil a month!
Idiots.com, or takemymoneyplease.com would be more like it. I saw some pretty strange things on The wives of OC that made me think that there may be some foolhardy, stupidly rich people that may actually sign up for the service. If they do, I want their name. I have some Florida swamp land I want to sell them.
I think the owners of millionaire.com can take this idea and run with it. Because of the simplicity of their domain name, they could probably come up with something “exclusive” like this, albeit a bit more practical.
This is a *Clever* buzzworthy easy to PR idea…But the name sucks (maybe millionaire.com will do it) and the features should be exclusive like say access to a call center where they will compose or read email thro phone
Trust me, the rich people didn’t get rich by throwing money away and they would rather buy a $399 drink at a fancy bar than to pay for an email service.
Trust me, the rich people didn’t get rich by throwing money away and they would rather buy a $399 drink at a fancy bar than to pay for an email service.
Ya don’t say.
We will be offering email shortly also. I guess we need to re look at our pricing.
Thanks for posting this
The more I think about this company, the more I love it.
Jeebus Farking Crunchberries, this is painfully, excruciatingly lame. The landing page has a “Start Website” button, for crying out loud. The site is rife with grammatical errors and just plain wierd, awkward, uneducated phrasing. Anyone who worked for their money would cringe at being associated with such a desperate-smelling, half-assed enterprise.
Like Zoli Erdos said, this is something for the wannabees, no real millionaires will sign up for this.
But I still think it’s more “exclusive” to have firstname@surname.com or firstname@firstname-surname.com as e-mail address, than something ending in “millionares”.
Surely genuine millionaires have become millionaires by making well thought out, frugal business decisions. As a result, if were ever to come accross joe.bloggs@millionaires24 my immediate assumption would be that Joe was pretending to be someone that he’s not - which would make me very wary.
The only way I could see an exclusive e-mail account working would be if it was offered by invite only - which would exclude the wannabe Joe’s of the world and by definition would only allow the genuine elite to be members. I would also guess that this unique breed would also prefer a much more subtle approach.
I’ve worked on a ‘high-flyers’ site before, where members all had more money than sense. The astonomical members’ fee went towards super, jolly splendid treatment and polite emails written by ‘posh’ coffee-table mag hacks and exclusive content and offers to save them even more money (which they could afford). They didn’t even get a quintessentially.com email account!
I was staggered by what people will pay for. (Even if it is probably a PA spending the money)
Good luck to anyone who can fool fools into paying for *anything*!
And remember, “there’s one one born (with a silver spoon in his mouth) every minute!”
I think everyone is taking this all too seriously.
Who really wants to look into it too much. It’s a service obviously semi taking the piss and it will work on some small level for some small amount of time. It’s actually very amusing and like some others said, if it was done a bit better it would be quite successful.
All this service actually needs is a feature in the Robb Report. Guaranteed success! - the Robb Report is the bible for the rich!
more thoughts: The service/site I mentioned before I built, is based around a concierge service (they’re also the ones who answer the phone when owners of the > $20,000 Nokia Vertu phones push the side ‘concierge’ button) where they will get you what ever you want - whenever you want. A table at the best restaurant. Tickets for whatever. Book stuff for you and get into bars. Lots of people love the VIP treatment. Some deserve it. Some don’t.
“If you have to ask what it costs - you can’t afford it.” - and the concierge will always mark up the cost by long shot too. Nice profits if you can get them.
But what I think millionaires24.com (why not 365?) have by ‘owning’ this domain name is a method to allow ’suppliers’ of ‘luxury’ products or Maitre’Ds or Club doorstaff a method of communicating (and verifying) with people they already KNOW have more money than sense. Think of the email address like an exclusive members club. So the suppliers treat them like royalty and they’ll no doubt be rewarded by the person’s gullibility to spend even more on things that are worth less - as is normal in all the best swanky bars!!
And Troy: I couldn’t agree more!
This is another retarded idea, just like milliondollarwebsite.com. If there is enough PR, people will buy anything.
Beware the power of stupid people in large groups.
Err, I meant http://milliondollarhomepage.com. Alex Tew’s stupid website.
For me a highly exclusive email service is something like Luxsci.net and they are cheap at 100 dollars.
I find this sort of thing apalling. “Gullible” is a niche market for those with no ethical morals.
I am going to buy 2 then resale them on Ebay for double after they sell out!
Okay I can’t even sign up for this thing. It says my I didn’t fill in a field properly. (yes I am doing it properly)
Even if some millionaire was stupid enough to sign up for this thing- they couldn’t! So no, I don’t think they’re going to get their signups.
Which is kind of sad, because after one the whole endeavor would be paid for.
They’re obviously thinking too small at Millionaires 24… so I’ve set up http://www.billionaires25.com. Twice as expensive. Half the services. Check it out.
I’m so covered in money, I messed up my link. Someone will be fired over that:
http://www.billionaires25.com
Haven’t seen this thing in my copy of the Robb Report yet. I’ll post back when I do.
In Haiti, with $3 you can feed a family of 5. In Africa, $4 you provide education for a child for the whole year.
millionaires24 is shame! This guy wants to be rich in just a month (4 million)!!
SHAME YOU!
Having a platinium or infinite visa card is the same that having this email…
Typo squating is good for you:
http://www.milionaires24.com/
Olivier is a major spammer, leaving his link on all blogs that talked about the original site. I Mike deletes it or at least marks it “nofollow”.
What a *load* of !wank!
why 24? ‘One of only 24′? ‘Millionaire 24/7′ - like you can be a part-time millionaire too? Can I sign up for millionaire12.com for $199.50? millionaire1.com at $16.69 per month starts to look fairly attractive…
I DARE YOU TO:
I dare one of you millionaires to give me one million dollars to keep with out paying it back. I like to see what is like to have all of my bills paid off and still have some for my kids. E mail is tsgtbob270@hotmail
Thanks
Would anyone here signup to one of these sites if it was, say 49.95 per month to signup and there was only 1000 users worldwide? Would you?
I would and I reckon a lot more people would sign-up, its just $400 is FAR to much.
Now millionaires24.com is no longer the most expensive email service on Earth.
In HOT.CAT you will find the most expensive ones! Besides they are charitable and you may choose to be on the list of HOT.CAT email owners which is ordered according to how much you have totally paid.
The HOT.CAT emails only costs you 20 € a day so there is not excuse …
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SECETARY TO THE FOUNDER,
LITTLE SAINT ORPHANAGE
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