Two New Shopping Lists, with Different Goals
by Michael Arrington on April 3, 2006

UK-based Gifttagging just launched moments ago, and Florida-based MyPickList will be launching a private beta in about two weeks. These are similar products (product bookmarking), but with different functions. Gifttagging is focused on a wish list (think Amazon Wish List), whereas MyPickList is all about making cold, hard cash based on product recommendations.

Gifttagging

Gifttagging.com, created by Jeremy Baines and his team, is a combination of Amazon Wish List and del.icio.us. Bookmark products using either their bookmarklet or firefox extension, tag them and place them either in your “gift list” or your “I have list”. Bonus feature: you can import your Amazon Wish List and start with that. Many of the features are similar to Kaboodle, although this is a highly specialized site focused just on gifts. I like it.

MyPickList

Jeff Eichel’s MyPickList is better understood in terms of Yahoo Shoposphere - It’s a service to help people make money by recommending products they like to others. I’ve posted screen shots of how the service will look here.

Collecting items will work very much life Gifttagging - via a bookmarking function. Your lists will be published on the mypicklist.com website and via RSS. But more interesting, MyPickList will provide tools to users to promote these lists on their own blogs and websites. Users can promote a widget containing the items they are promoting or create a custom banner ad with the items.

Any purchases of these items will generate money for the user. MyPickList is creating affiliate relationships with online merchants. Users promoting items will receive “approximately” 40% of affiliate revenue generated, and MyPickList keeps the rest. A nice feature is that users will not be required to sign up for affiliate relationships directly. MyPickList will take care of the accounting and issue the publisher a check.

For many bloggers, MyPickList will be a nice way to make money from recommending a wide variety of products. I can imagine, for instance, millions of passionate MySpace users putting up MyPickLists of their favorite music and movies. Pete Cashmore calls it “a pretty smart idea”. I agree. Except they need to push up the revenue share with users to more like 85%.

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Comments

For MyPickList, without centralization and aggregation, I don’t really see the value in it for readers. A single person’s list means nothing to me…

 
 

Indeed, thanks for the gifttagging review. I think gifttagging has a lot to offer in simplicity and usability.

 

Massive product spam forthcoming from MyPickList:

“1. Creating a buddy list to email your picklist. An email will also go out to your buddy list anytime you add a new product to your pick list. This will ensure your network of freinds won’t miss any of your recommendations.”

I am noting this poor spam strategy to encourage MyPickList to change their practices before launching and provoking the ire of the masses.

Best of luck guys!

 

I disagree about mypicklist The revenue share isn’t there yet. Until that occurs, the incentive to use this service is highly limited. And with gifttagging, why not just use Amazon, if the only place that is directly affiliated is Amazon.

 

Gifttagging alows you to add anything from any website. Amazon is for Amazon gifts only!

 

This falls into CNET UK’s definition of web 2.0 (the bottom bit):
http://digitalliving.cnet.co.u.....108,00.htm

 

Thanks for the heads up on gifttagging. Site’s a little buggy, it crashes firefox when using the ‘add gift’ bookmarklet. Also, did not import my amazon list entirely. That will all inprove I’m sure, just glad to be able to add stuff fromoutside of amazon..

 

Ashish - I think you are missing the point; people will use Wishlist for precisely the reason that it is not an aggregated list of anonymous recommendations but rather a single person’s, presumably someone that you trust. If my good friend Joe, who I know is up to date on digital photography, recommends a specific camera I might put a lot more weight on that than anonymous and possibly biased recommendations.

For another look at this see: http://mashable.com/2006/04/02.....ations-20/

 

Now Mike, I’m curious as to why you’d review these two sites after repeatedly ignoring my requests for a Wishbin.com review?? Same concept but were on the scene first…almost a year ago now.

 

One “social shopping site worth noting is http://wists.com
I have been using if for the past 6 month and it is very useful.

 

Chris, I’d much rather have an aggregate + the ability to find reviews from trusted friends. A bunch of lists everywhere isn’t innovative, nor is it helpful. If we’re all just looking at our friends lists anyway, what’s the value of having it on a proprietary site?

Not trying to belittle the efforts of MyPickList, I just don’ see it being helpful next time I’m trying to make a purchasing decision (just as I never found Kaboodle to be helpful).

 

Ashish, we are going to have an aggregate listing of all the picklists available to search from the homepage. You will be able to search by different critera including by product, location, gender, age, etc.. This feature will help peolpe read reviews on on products before they buy them thus helping to create a more impformed buyer.

 

Zlio launched a shopping recommendation service in december, over here, in France (groundbreaking in France? Incredible! see: http://www.zlio.com/); The problem: the lack of community feeling. First, you must have a community. Then, you trust them if they recommend something and might look into it. If not, why bother? I have had no return, met no one, gained zero euro from my list.

 

I think that MyPickList has some real potential to offer new sources of revenue and diversity into a market that has offered a lot so “sameness” for a while.

Some of its potential success seems to be related to the number and quality of vendors that they can partner with.

 

gary, we have already signed up some of the leading e-retailers including gap, amazon, saks, buy.com, macys, 1800flowers, oldnavy, eluxury, barnes & noble, itunes, bestbuy, circuit city, etc…

 

giftornot.com does something similar, but i guess it’s mainly for spurring ideas about gifts rather than saving lists.

 

There’s also grat.uito.us which I’ve been using for more than a year now. It’s basically del.icio.us for gifts.

 

For all everyone still trying to get a gifttagging.com account, we are running a little slow at the moment, but should be back up to speed soon.

 

We are up and running at full speed again!

 

helpingtheweb.com does something similar, but it lists stores not products. Check it out.

 

I think along with the stores list they should also mention the respective product list as it would be helpfull for the newbie to identify the right store having right product.

 

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