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March 11, 2006

30 Boxes Ready To Take Out Online Calendar Space

Nik Cubrilovic

65 comments »

30 Boxes Logo30 Boxes is an online calendar application that is targeting the mainstream consumer market who until now have not adopted calendaring online or offline. 30 Boxes is another contender in a very crowded market (as previously noted on Techcrunch) which has recently confirmed Google as the latest entrant (also seen on Techcrunch). 30 Boxes has some strong differential points and the team has implemented some great ideas that make online calendaring simple to use. I have been using it for over a week now as my primary scheduler and have been impressed enough to continue to use it. My previous attempts at online calendaring using some of the other apps now available (Kiko, CalendarHub and Airset) all failed after a few days, but 30 Boxes is hanging in there for me.

There are a few reasons why, and they are good differentials that 30 Boxes has over the current competition. The first is natural language schedule additions – how this works is to add a meeting or appointment I enter something like ‘meeting with investors at 3pm tomorrow’ and it will create that meeting. If I wish to invite somebody else to the meeting I add +friend@friend.com to that string and it will send them a notification. This might sound complicated to learn but with the random examples below the entry box you quickly pick it up and get to learn what can be done.

The interface itself is very simple – it is a calendar view and you can click on any day to view appointments (which can also give you a print view – handy when you want to print out your appointments for the day and take them with you) or easily edit the details or add further detail. You calendar has a private view (which you see), a shared view (your buddies view of what appointments they have with you) and a public view (to include in your blog or anywhere else, you can mark appointments as public/private).

It was a combination of the nice interface, usability and these simple features that have made 30 Boxes my default calendar now. I can see why they already have 22,000 users and adoption outside of the usual early adopter circle.

More advanced users will enjoy the complete openness of 30 Boxes – they are rolling out an open API that allows full unrestricted access to your calendar, allow ‘remote skinning’ (ie. Skin your calendar with CSS files that are hosted on another server), they are commited to supporting greasemonkey scripts and have made it easy for them to be developed and have full open syndication of your profile and your metadata. This openness has already seen some mashups and plugins developed such as a Firefox plugin for adding items to your schedule, Outlook integration and developer libraries for a number of development languages and environments.

In your profile you can link in your profiles from other sites (Flickr, LinkedIn, MySpace etc.) and with open syndication 30 Boxes can become your primary profile on the web that can be used in other applications. This is the beginnings of a social network that 30 Boxes are aiming to build around their application that will be completely open.

One issue that I had was with timezones, since I skip between timezones frequently I have some issues such as when I fly from Australia to the USA and go back in time, but an upcoming feature will allow me to add the timezone of an appointment so the calendar will be able to sort it out. This is a complex problem that 30 Boxes is tackling but people that are in my circumstance do not make up a large portion of their user base.

30 Boxes has been developed by 83degrees, a California based company. The founders of 83degrees are Narendra Rocherolle, Nick Wilder and Julie Davidson who were prior founders and made up the management team of Webshots (which was sold to Excite@Home in 1999, and the repurchased in 2001, and then sold again to CNET in 2004). They are experienced in user interface design and building apps that will appeal to everybody from a casual user through to developers, and so far they have done this well.

Calendaring might be a very crowded space, but 30 Boxes have managed to distinguish themselves well and I would rate them as the best contender to take on CL2 when it is released by Google. 30 Boxes are constantly releasing new features and improvements which you can keep up with at their blog.

30 Boxes Screenshot

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This entry was posted on Saturday, March 11th, 2006 at 10:17 pm and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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Comments

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  1. Saul Weiner

    March 11th, 2006 at 10:30 pm

    One of the things that I love doing on a calendar is the drag and drop functionality. One wierd thing was that I couldn’t do that in my 30Boxes. That’s a blocking feature for me.

  2. Michael Arrington

    March 11th, 2006 at 10:31 pm

    Narendra, Hurry up and get user adoption as fast as possible. I hear another online calendar is coming out soon.

  3. David Beach

    March 11th, 2006 at 10:35 pm

    So far I’m not too impressed with 30boxes. I really thought they got it, until I played with it. One of the biggest problems with online calendars is that they are online. They are difficult to take with you or work on if you happen to be offline. If 30boxes is going to be sucessful they have to think beyond us and themselves as the user. I see quite a few interaction issues and questionable interface elements. The soccer mom is not going to be using this any time soon.

    Calendars don’t have to be boxes or a grid or what you usually expect, to be effective. I think to be successful you have to think beyond the boxand be better than ical. I don’t see that with any of them. People have to go beyond the obvious. A true revolutionary calendar app will appear and it will change the way you look at your time and your life. But it’s going to take more than Ajax and whatever you think of as web 2.0 to get it done.

  4. Travis

    March 11th, 2006 at 10:42 pm

    The only problem with these calendar sites…and the reason I don’t use them, is that I have absolutely nothing to plan!

    I need a reverse calendar that automatically suggests things for me to do :) now that would be niffty… I call dibs on that idea!

  5. Nik Cubrilovic

    March 11th, 2006 at 10:43 pm

    David I disagree, I believe that time should be shown to scale because first that is how we have all been trained, and second it gives you a better idea of how busy you are and where/when you have a gap just by looking at the calendar.

    Saul actually I forgot to mention lack of drag+drop, but I dont miss it as much (I am a keyboard person)

  6. Michael Arrington

    March 11th, 2006 at 10:47 pm

    Nik, How good is 30 boxes at syncing in and out with ical and outlook? You may have put this in the post but I don’t have 4 hours to read the damn thing.

  7. Nik Cubrilovic

    March 11th, 2006 at 10:48 pm

    it has iCal support and outlook synch but I don’t do either - just have 30B as my primary calendar

  8. Michael Arrington

    March 11th, 2006 at 10:49 pm

    both ways? This is important stuff…Zimbra is complete crap at syncing (and slow as hell).

  9. Nik Cubrilovic

    March 11th, 2006 at 10:51 pm

    Not sure about the other way around but with the 30B API etc. there is bound to be something out there that will do it.

  10. Saul Weiner

    March 11th, 2006 at 11:38 pm

    I’m a big believer of the ‘for dummies’ concept. If I can teach my dad how to use it and make it stick, then it’s a winner. No drag and drop (for instance) would kill him. He’d just remian on Outlook.

  11. Mokiquo

    March 12th, 2006 at 1:06 am

    Hi,
    could anyone please post a link to the firefox plugin? Couldn’t manage to find it…
    thx

  12. matpe

    March 12th, 2006 at 1:10 am

    “The first is natural language schedule additions – how this works is to add a meeting or appointment I enter something like ‘meeting with investors at 3pm tomorrow’ and it will create that meeting.”

    According to the blog New Media Crossroads (http://www.pollackmediagroup.net/wordpress/?p=49) natural language entry doesn’t work as good as you hope. Only one of ten queries gave the expected result.

  13. matpe

    March 12th, 2006 at 1:19 am

    I believe this is it: http://mycroft.mozdev.org/down.....orm=Search It uses the search box already in Firefox to send your events to 30Boxes.

  14. anoni

    March 12th, 2006 at 1:30 am

    guys, you seem to be totally missing some of the recent comments about reveiwing the companies with atleast a minor attention to or comment about their business models. there are tons of cool things around…zooomr and what not..but what is the business model? for 30boxes:
    1. how will they make money? (if by showing ads, forget it)
    2. how will they assure users that the crucial/personal data is safe on their little company servers?

    i am surprised at the lack of attention to these basic details. 22,000 free users is great if you are lucky enough to be bought, not otherwise.

    how about adding a section on your ever increasing-in-lenght posts about revenue models?

  15. Rajlogs

    March 12th, 2006 at 1:34 am

    I tested the 30 Boxes importing tool, I exported all my calendar events for last 6 months from outlook. The upload was really fast and I was able to import all my calendar events within a minute. However, the only annoying thing was that I had to select each and every entry that I wanted to import to my 30 Boxes calendar. There was no option to select all the entries that I wanted to import.

    Firefox plugin is available at
    http://mycroft.mozdev.org/down.....orm=Search

  16. Cameron Reilly

    March 12th, 2006 at 6:00 am

    I really need to be able to synch to my Pocket PC phone for any calendaring tool to be useful, as it is my primary tracking and input device. If 30B or CL2 really can do 2-way synch with Outlook, they might be a long way there.

  17. ToridNYC

    March 12th, 2006 at 6:54 am

    I agree that 30Boxes is moving in the right direction. And the great thing is that they keep moving.

    One feature that I would like to see that is currently implemented by SpongeCell is the ability to add events via e-mail. I like this feature because I’m not always at my computer, but I always have my Treo.

    The second shortcoming that I have found with both 30Boxes and SpongeCell is timezone data in the iCal feed. Without timezone data included in each event in the iCal feed, iCal does not know the relationship between the event and the user’s timezone. Why is this important? Syncronization. I sync with my Palm Treo to keep all of my calendars together.

  18. David Evans

    March 12th, 2006 at 8:04 am

    Obviously people want to sell their office suite products to Google. Does this mean that Google will buy a calendar for $10 million, a scheduler for $5 million, a dictionary for $8 million and so on? I would rather have seen them update a free office suite with ajax UI stuff than do all this from scratch, because integrating it all is going to be a real pain, not just for Google, but for everyone using this stuff.

  19. Jose Figueredo

    March 12th, 2006 at 10:30 am

    I just joined after I read the review, and I am impressed with the functionality, I am a total online person, as I work as Technical Support guru for a Real Estate Developer, this would be a perfect solution for some of our remote sites where the implementation of an Exchange server or any other IT infrastructure product might not be make sense.

    If I can teach my users I can teach a “soccer Mom”, then I was a Technical Trainer in my previous gig.

    I think 30boxes has a long live ahead of them.

  20. Mark Stevens

    March 12th, 2006 at 11:15 am

    30Boxes has an experimental import tool that can be used for a one-time import from Outlook. It does not have true synchronization with Outlook or iCal.

    The interface looks nice, but has some major usability issues.

  21. erik

    March 12th, 2006 at 11:32 am

    I like 30boxes. Nice and clean interface. I dont think outlook is a deal breaker as many of you think. If they go directly to mobile phone sync then nobody needs outlook or ical. They allready have sms reminder going for the US market and hopefully soon you will be able to send an appointment through sms. The only other thing I would ask for is a todo list that is not calander based but location based Like David Allen’s GTD method.

  22. Guzzard

    March 12th, 2006 at 11:46 am

    More like 28 Boxes.

  23. Judi Sohn

    March 12th, 2006 at 11:53 am

    I find it amazing that 22,000 people go through the trouble of entering all their appointments in something like 30boxes and then they go out, someone asks “what are you doing next Tuesday” and they say “I have no idea. I have to wait until I get near a computer with an Internet connection and I’ll tell you.” It doesn’t render well, if at all, on a PDA screen…I just tried.

    Syncing with Outlook/iCal isn’t sexy and it’s probably complicated. But it should be the first thing any of these calendar application should be able to do, not an afterthought.

  24. Jeff Smith

    March 12th, 2006 at 12:45 pm

    Looks like 30boxes got “taken out” by Spongecell in a recent review .

    I agree with Judi, people should worry more about mobile access instead of displaying RSS feeds or Flickr integration.

  25. don law

    March 12th, 2006 at 1:00 pm

    with all due respect to an otherwise very interesting blog, this reads very much like a press release for 30boxes. for example, one of the readers above (matpe) mentions this review in their comments: ( http://www.pollackmediagroup.net/wordpress/?p=49 ). it seems to me that 30b’s natural language box is quite inadequate based on that read. also, not having any mobile solution is a killer for me as judi mentioned above. i like using the spongecell calendar b/c it can send it a quick text and it tells me my next appointment on my cell. that is useful for me as i’m constantly on the move.

  26. Jose Figueredo

    March 12th, 2006 at 3:12 pm

    With all due respect, there are people that don’t understand that the death of the PDA in imminent, iPods, cell phones and other gadgets, are killing the category.
    This why 30boxes.com will long survive once the PDAs are gone.

    Just think, we already go online for almost everythig else, banking, shopping, event tickets and now calendaring, so let’s not be so near sighted and dimiss this category so soon……

  27. Narendra

    March 12th, 2006 at 3:36 pm

    Nik and Mike, thanks for the coverage! I’ll chime in with a few comments. First of all (as I told Mike the first time I showed him 30 Boxes), this product is NOT for a lot of people. This creates a bit of a dilemma as many of those people are tech savvy and exert a lot of influence!

    If you are “oversubscribed” and generally love outlook, travel constantly, then we probably aren’t your “aha” solution.

    If however, you want something more akin to writing on a refrigerator calendar, visually simple, easy to network with some close friends AND a place to start aggregating your digital persona, then we can help. Our target audience is comprised of people who have discovered social media, college kids, small offices, and families.

    As Jason Fried of 37signals has already said, there is NO perfect calendar and there never will be because there is no consensus on what that would be. Don’t bank on Google’s CL2–it will be what a company of thousands churns out, a modest upgrade on Yahoo calendar.

    We took a risk by erring on simplicity and then gradually adding clever features. The hype has taken us a bit by surprise but we are not strangers to building popular products. The fun thing with 30B is that there is literally so much you can discover and so many different ways of using it that it becomes addictive.

    It can be a calendar, a journal, an invitation tool, it gives you maps and directions, it sends out sms, it tracks your friends, gives you the weather, lets you segment/highlight/share with tags, and can be radically (I mean that literally) personalized. Heck, my Dad (who can barely find the “on” switch) uses 30B to see what I am up to and know when I post photos or blog entires. It is the world’s easiest people reader.

    As for criticisms: the article with the natural language comparison is 9 strings (5 of which have the same style) and just not comprehensive. Our parser is kicking ass (more than 250k events), and anyone interested in seeing the evolution in real time can follow our One Box entry forum

    http://30boxes.com/forum/viewforum.php?f=6

    In just over a month, we have cranked out many features and have many more coming, including some killer email integration (take that gmail!)

    We are also (for those of you chiming in on business models) not simply interested in a clever calendar app. We have built the app and the entire social network in a very open way. We are NOT a “built to flip” msoffice replacement piece. We have taken zero VC funds to date and have a track record of running lean and mean (see Webshots – the pioneer of LAMP). For Web2.0, our mantra is leaner and meaner.

    Over the next few months you will see people doing really clever and novel things with our 30B API. Syncing apps will be useful for some, but what I am excited about is a new breed of social applications and communities that can make use of our growing people index. People’s personae are going to become portable and this is going to be fun for everyone.

    The calendar is the first of several applications we are planning. Social networks 3.0 will be arriving sooner than expected and they will have great applications and utility to drive them forward.

  28. Cameron Reilly

    March 12th, 2006 at 3:54 pm

    yeah I re-checked out their outlook feature and it is a one-time only import. until I can enter and confirm appointments on my pocket pc, i need to stick with outlook, as much as it galls me.

  29. web20guy

    March 12th, 2006 at 6:33 pm

    There is need for a third big player overall. Some guy with the financial muscle buys one web2.0 firms per category, brands them as FOffice (before GOffice so) and spends some big bucks marketing, and gives it all online, free, and best, shares revenue with users (all the clickthroughs and all that). then the game becomes interesting.

    Mike, u want to do this? Pick 30boxes, thumb stacks, zoho writer, zimbra and u are almost there

  30. Judine

    March 12th, 2006 at 8:52 pm

    Soccer mom and executive that I am, 30 boxes still can’t do for me what Airset can–allow me to create multiple calenders (with tabs) for my various roles (and even for various family members on one account) so that I can look at one calendar, two calendars at a glance, etc.

  31. Kevin Neely

    March 12th, 2006 at 10:33 pm

    I think 30boxes is pretty cool. I have not made it my primary calendaring application yet primarily because I need to access my calendar even when I do not have internet connectivity (go figure).
    I have been playing with it, though, and using the sharing functionality to keep up with my family.

    My primary app is Sunbird (and I’m hoping the release of the two-way API will make these two really work together), but I also use Rainlendar so it can sit on my desktop and remind me of meetings and ToDo items without the need to fire up an application. I wrote a nasty little batch file to automatically download the 30boxes data in iCal format and then have Rainlendar display it for me. Not for the faint of heart, but I posted the idea and instructions on my journal:
    http://astroturfgarden.com/ind.....1140626977

  32. Nik Cubrilovic

    March 12th, 2006 at 10:37 pm

    Judine: use the tags for that, you can hide/display tags using the ‘find’ menu, or you can show/hide buddies under the ‘buddies’ menu, so you can filter like that as well

  33. riccardo

    March 13th, 2006 at 12:17 am

    30boxes is quick, easy and impressive. However Airset remains my choice because of:
    https support
    Contacts management
    Palm synchronisation

    The main Airset problem is slowness, especially in https mode. But security is never cheap.
    Second problem is : no drag-drop.

  34. chris m

    March 13th, 2006 at 8:11 am

    I’ve been using 30B for a month or two — the natural language entry is cool and works pretty well so long as I’m not trying to set up something that re-occurs… there’s a keyword but I can never guess what it is in the first shot.

    I do like that I can check it from my mobile phone, as well as add new entries. However, if I’m looking at May 15th in my cell phone’s view I should be able to add an event to that day without specifying “May 15th” again. (Again… when accessing by mobile.)

    I’m excited to see what other functionality they bring forth, although the whole “business model” thing is something to wonder about…

  35. physio

    March 13th, 2006 at 8:52 am

    I think the people at 30 boxes must be pumping some money into Techcrunch to be getting such favorable reviews.

    30 boxes is very feature poor compared to many other offerings. Airset.com is head and shoulders above all others in terms of feature richness. It too needs some work but they realize what is needed is much more than the trivial ability to enter events using plain english.

  36. Scottie

    March 13th, 2006 at 9:24 am

    I’ve been a huge fan of 30Boxes ever since I discovered it on geekgather.org. My wife and I use it to coordinate our crazy schedules with our two young girls. We both have Treo 650 smart devices and use m.30boxes.com to check our calendars on the Treo and use the SMS reminders built into 30B. I can safely say that 30B is now my primary calendar for work and home. All successful Web 2.0 apps do one thing and do it well. 30B is a perfect example of this and the reason they will be around for a long time.

  37. Brian Moeskau

    March 13th, 2006 at 11:39 am

    As a developer, I actually think 30b is pretty cool. There are certain things I personally don’t care for, but in general, I admire their openness and their forward thinking. However, I do not really see it as a great family calendar replacement.

    Our site (http://www.myhomepoint.com) is specifically geared toward that niche. We have skipped (for now) some of the cool Web 2.0 things like drag-and-drop (why is that so critical? ) and an API, but it is dead simple for mom or dad to create an account for _the entire family_ and be up and running.

    One thing that I think is a difficult sell for 30b (and other web calendars) is that they are inherently individual, and there’s a separate process of invitation, acceptance, and setup for each person. In a family, that’s just not how things work. Does each family member have to go to WalMart and purchase a separate refrigerator calendar, only to then hook them up later? How do you have your kids or your pets actually _on_ the calendar? In 30b, you create a tag labeled “Johnny” — in our site, you create a family member named Johnny and assign an event to him. Same thing (basically) but which one does the “soccer mom” understand more naturally?

    We are not perfect. Heck, we’re not even really ready for primetime just yet. But I think that sites like 30b (and AirSet, HipCal, SpongeCell, etc. etc.) while being really good for some audiences, will still fail to capture the minds and hearts of the true non-techie, non-bloggie, family types. We’re building our site to pass the “spouse test.” When I ask my wife about APIs, natural language data entry, RSS syndication, all I get back is a blank stare. If our wives get it, then we’re moving in the right direction.

    Again, we’re not aiming for everyone (just like Narendra says they are not), but we feel that there’s an audience for us that’s probably different than that for 30b. I wish you guys luck!

  38. Eric

    March 13th, 2006 at 1:26 pm

    Personally, I like 30 boxes a lot; it suits my needs for a calendaring application, which is mostly just to remember birthdays, appointments, and self reminders. It’s certainly better than any of the other web calendars I’ve tried and most desktop applications, and I like the innovative features like the Flickr innovation.

    It’s not everything, but I’ve been impressed with the speed that they’re rolling out features and I’m willing to give them time.

    I feel sorry for anyone in this market once Google Calendar gets released, but I think they’re on the right track, and I hope they can find a way to remain competitive.

  39. Raghu

    March 13th, 2006 at 2:07 pm

    Tilika.com is a shared calendaring website with to-do lists that I wrote - I’d love to get some feedback on it.

  40. Andres

    March 13th, 2006 at 2:57 pm

    I have been using 30Boxes for about a month.. I love it, but need a couple things to be solved..

    I would like to give some of my buddies the ability to schedule events to my calendar without my acknowledgement

    There has got to be a way to check your calendar via SMS/mobile (not get reminders, but get the schedule maybe a a return SMS)..

  41. Jim Kerr

    March 13th, 2006 at 3:07 pm

    I did the review of 30 Boxes and Spongecell natual language engines (I use neither and have no real interest in which one succeeds). As stated, 30 Boxes did horribly in my review. Narendra, who is a very responsive and nice guy, points out that my examples were skewed in that 5 used the same string.

    What he means is that 5 of my text strings referred to the time at “at 5″ or “at 7″ without any indication of PM or AM. Perhaps I’m a little too harsh, but when I read “natural language” I expect the parser to be able to understand or at least make reasonable interpretations based on as little input as possible. In short, if I can understand it, the parser should be able to understand it. Otherwise it’s not “natural language.”

    Here is one particularly difficult-to-parse example from my review:

    “CSI viewing party tomorrow night”
    30 Boxes scheduled a full day event on the next day with the event title of “CSI viewing party night.”
    Spongecell scheduled an event the next day at 8pm, with the event title of “CSI viewing party.”

    Clearly decisions had to be made: Spongecell was aggressive and interpreted “night” as 8pm. It also removed this time element from the description. 30 Boxes was conservative and parsed it as a full day event and included “night” in the title.

    This tells me that 30 Boxes does not even attempt to parse “night.”

    What does this mean for the user? Well, if the event was for 9pm, then the Spongecell user only has to drag the event down to 9pm and he’s fine. For the 30 Boxes user, he has to change the time of the event and also edit the Event title. To me, this makes the Spongecell engine stronger.

  42. Dan

    March 13th, 2006 at 7:10 pm

    I’ve been using 30 Boxes for a month or so and I absolutely love it. Instead of trying to do many things the typical way, it focuses on making the important functions of a calendar less obtrusive for the user.

    For example, I can type the event, time, place, notes, and tag it all in one line and it’ll sort and organize the information. The developers really focused on the user experience. Also, it is aesthetically pleasing and has flow.

  43. xxdesmus

    March 14th, 2006 at 12:14 pm

    The only thing 30 Boxes is missing is a to-do list…that’s the deal breaker for me right now.

  44. Kaustav Ghoshal

    March 14th, 2006 at 1:38 pm

    I’m a great fan of 30 Boxes. I was looking out for a tool with which I could synchronize my calender at my office machine with my home desktop, and 30 Boxes solved the problem. I used kiko to some extent, but didn’t like it too much. It would be interesting to see how Google’s CL2 calender application compares to Kiko and 30Boxes. Both of these are existing calender applications and make a heavy use of AJAX. 30 Boxes has all features that CL2 is going to have. Since it’s still in beta, it lacks some cool features like drag and drop or selecting multiple dates with the mouse. It’s just a matter of time ,but history says Google has always won the race-let’s see..

  45. Jacknut

    March 14th, 2006 at 8:12 pm

    Until someone comes out with a calendar that has a “due to” (me) list, I’m not interested in moving beyond paper. At least there, I can note that someone owes me something.

    Nik, if you want something that separates you from everyone else, there it is. E-mail me for more information.

  46. Loughlan

    March 23rd, 2006 at 5:13 pm

    I gotta admit, I have found 30boxes.com to be quite useful. Its nice and clean. Uncluttered.
    A simple calendar from the start, but when and if you want to get more in-depth, it works like a treat!
    If any of the guys from 30boxes are reading this… Great Work!

  47. DB

    March 31st, 2006 at 7:37 am

    Synchronization with existing systems is the only way to succeed in this space. my wishlist includes a condensed view which would be more usable than block view for publishing a list of events on a website.

  48. maggie_yan3

    July 18th, 2006 at 12:38 pm

    Have u seen the thinnest mouse in the world?
    it is really cool mogo mouse;
    u can see here and do u want to try? just buy it

    http://www.holland-xl.com/html.....l/606.html

  49. praveen

    January 25th, 2007 at 7:42 am

    where can i get a trail version it

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