Comments on: New: Blog Ad Exchange at Rojo http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/ Startup and Technology News Wed, 09 Jul 2008 09:29:23 +0000 http://wordpress.org/?v=2.5.1 By: buy overnight propecia http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-1802255 buy overnight propecia Fri, 30 Nov 2007 22:11:20 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-1802255 <strong>propecia uk...</strong> ought artfulness... propecia uk…

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]]> By: Nano Read http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-327597 Nano Read Thu, 02 Nov 2006 06:56:48 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-327597 Couple of sites does this already. One good one is Adleaf www.adleaf.com that I use. Non-intrusive and drive some free traffic to my blog site. Couple of sites does this already. One good one is Adleaf http://www.adleaf.com that I use. Non-intrusive and drive some free traffic to my blog site.

]]> By: Nicola Mattina http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-205807 Nicola Mattina Tue, 19 Sep 2006 13:52:18 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-205807 It is very dangerous to use Rojo. They have switched to a new interface that doen not work at all. All my feeds disappeared and it is not possibile to exporto opml. They are not giving any information about this incredible demonstration of incompetence! It is very dangerous to use Rojo. They have switched to a new interface that doen not work at all. All my feeds disappeared and it is not possibile to exporto opml. They are not giving any information about this incredible demonstration of incompetence!

]]> By: bassett http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-114796 bassett Fri, 28 Jul 2006 08:36:55 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-114796 Cool site. Thank you. Cool site. Thank you.

]]> By: fdme cytprk http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-94933 fdme cytprk Sat, 08 Jul 2006 13:13:55 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-94933 mkcwub fbmik npxlocsz mxitacjun puerig xsgncqvd jbymzufl mkcwub fbmik npxlocsz mxitacjun puerig xsgncqvd jbymzufl

]]> By: Library clips :: Rojo Feedshare: reciprocal promote :: February :: 2006 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-14598 Library clips :: Rojo Feedshare: reciprocal promote :: February :: 2006 Thu, 23 Feb 2006 06:56:19 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-14598 [...] - del.icio.us - Furl BOOKMARK THIS POST: del.icio.us - Furl - Simpy - Watchlist RELATED: Furl - Waypath «« Previous: DIYmemetracker [...] [...] - del.icio.us - Furl BOOKMARK THIS POST: del.icio.us - Furl - Simpy - Watchlist RELATED: Furl - Waypath «« Previous: DIYmemetracker [...]

]]> By: Paul Boag http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-14362 Paul Boag Tue, 21 Feb 2006 12:39:09 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-14362 Is there anybody out there doing this properly. e.g. without pushing you through to a third party (in this case Rojo) instead of directly to the feed. Also it would be nice to find a system that worked on click throughs rather than impressions. If I was running this I would just wrap a DIV around the javascript and set the style to visibility:none. That way it still loads and I get the impression but I wouldnt have to display those pesky ads on my site ;) Is there anybody out there doing this properly. e.g. without pushing you through to a third party (in this case Rojo) instead of directly to the feed. Also it would be nice to find a system that worked on click throughs rather than impressions. If I was running this I would just wrap a DIV around the javascript and set the style to visibility:none. That way it still loads and I get the impression but I wouldnt have to display those pesky ads on my site ;)

]]> By: Ann http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-14263 Ann Mon, 20 Feb 2006 23:18:31 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-14263 Freitas you've got the point. Freitas you’ve got the point.

]]> By: M Freitas http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13913 M Freitas Fri, 17 Feb 2006 22:44:18 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13913 "Let the users decide if they want to link to their sites or their feeds. Make the link customizable." Actually a captive RSS audience is perhaps more interesting than a one off visit to a page. What if on that day the visitor doesn't see anything interesting on the landing page? At least, with the RSS subscription it will take a few days for him to evaluate, and start visiting the site if the content seems good. “Let the users decide if they want to link to their sites or their feeds. Make the link customizable.”

Actually a captive RSS audience is perhaps more interesting than a one off visit to a page. What if on that day the visitor doesn’t see anything interesting on the landing page?

At least, with the RSS subscription it will take a few days for him to evaluate, and start visiting the site if the content seems good.

]]> By: Damien Mulley » Blog Archive » Boost a blogger http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13828 Damien Mulley » Blog Archive » Boost a blogger Fri, 17 Feb 2006 09:12:50 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13828 [...] TechCrunch talks about the new Rojo idea known as Feedshare. Basically you stick some code on your page and it advertises a blog and an ad. In turn your blog will be advertised on someoneelse’s blog. So for every block of ads you show (2 in a block) your ad will be displayed on another website. Rojo makes money from the second ad. I like the fact that the ad also has a direct link to your feed so you can subscribe to it. [...] [...] TechCrunch talks about the new Rojo idea known as Feedshare. Basically you stick some code on your page and it advertises a blog and an ad. In turn your blog will be advertised on someoneelse’s blog. So for every block of ads you show (2 in a block) your ad will be displayed on another website. Rojo makes money from the second ad. I like the fact that the ad also has a direct link to your feed so you can subscribe to it. [...]

]]> By: Jie Kang http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13762 Jie Kang Fri, 17 Feb 2006 01:57:39 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13762 Let the users decide if they want to link to their sites or their feeds. Make the link customizable. BTW, the ad units are well-designed, looks cool. Let the users decide if they want to link to their sites or their feeds. Make the link customizable. BTW, the ad units are well-designed, looks cool.

]]> By: Mark Devlin http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13760 Mark Devlin Fri, 17 Feb 2006 01:48:48 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13760 Isn't <a href="http://www.blogexplosion.com/blogtextlinks/" rel="nofollow">Blog Explosion</a> already doing something like this with their BlogTextlinks program? BE already have thousands of blogs in their network so I imagine they have a better chance of making it work than Rojo. Isn’t Blog Explosion already doing something like this with their BlogTextlinks program? BE already have thousands of blogs in their network so I imagine they have a better chance of making it work than Rojo.

]]> By: Chris http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13758 Chris Fri, 17 Feb 2006 00:51:37 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13758 Ted, et. al. this is helpful. We'll come up with some concepts on how to get people right to the content but still make it easy to subscribe for future releases. Appreciate the input. Wil - will work on some concepts for this too. If you have a specific request, hit me. Ted, et. al. this is helpful. We’ll come up with some concepts on how to get people right to the content but still make it easy to subscribe for future releases. Appreciate the input.

Wil - will work on some concepts for this too. If you have a specific request, hit me.

]]> By: Wil http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13742 Wil Fri, 17 Feb 2006 00:23:52 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13742 I like the idea, and I understand the thinking behind encouraging feed subscriptions rather than just click-throughs. One feature I'd like to see is more control over which feeds will (and will not) be shown in my shared space. I like the idea, and I understand the thinking behind encouraging feed subscriptions rather than just click-throughs.

One feature I’d like to see is more control over which feeds will (and will not) be shown in my shared space.

]]> By: Ted http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13740 Ted Fri, 17 Feb 2006 00:21:58 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13740 <i>would you rather have one clickthrough to your site or one subscriber to your feed?</i> Can't I still subscribe to the feed once I've read the content and gotten a feel for the site? Perhaps I am abnormal, but I read a lot of sites every day, and only a few per week or even per month get added to my reader. I think this is a really cool idea, because there is too much content and too many sites to manage, and this has a great contextual way of introducing relevant stuff. However the intermediate step makes it harder to enjoy. would you rather have one clickthrough to your site or one subscriber to your feed?

Can’t I still subscribe to the feed once I’ve read the content and gotten a feel for the site?

Perhaps I am abnormal, but I read a lot of sites every day, and only a few per week or even per month get added to my reader.

I think this is a really cool idea, because there is too much content and too many sites to manage, and this has a great contextual way of introducing relevant stuff. However the intermediate step makes it harder to enjoy.

]]> By: Kevin Burton http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13733 Kevin Burton Fri, 17 Feb 2006 00:06:39 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13733 Oh.. you could also do both btw. Have the link be the HTML version but also have an 'add to rojo' link at the bottom. See you on Friday. Kevin Oh.. you could also do both btw. Have the link be the HTML version but also have an ‘add to rojo’ link at the bottom.

See you on Friday.

Kevin

]]> By: Kevin Burton http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13725 Kevin Burton Thu, 16 Feb 2006 23:51:48 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13725 "here’s an honest question: would you rather have one clickthrough to your site or one subscriber to your feed? It’s our view that in general a feed subscription will generate more readership for a blog than a one time link. It’s the gift that keeps on giving." Chris... leave it up to the user. Allow them to have the target link be the blog and not Rojo's RSS feed. Most users still haven't (and won't) move to feeds (and the numbers seem to back this up). In certain communities the HTML version of the blog will always win. Kevin “here’s an honest question: would you rather have one clickthrough to your site or one subscriber to your feed? It’s our view that in general a feed subscription will generate more readership for a blog than a one time link. It’s the gift that keeps on giving.”

Chris… leave it up to the user.

Allow them to have the target link be the blog and not Rojo’s RSS feed.

Most users still haven’t (and won’t) move to feeds (and the numbers seem to back this up).

In certain communities the HTML version of the blog will always win.

Kevin

]]> By: Tecnorantes » Rojo lanza Feedshare : el intercambio de enlaces mas publicidad de toda la vida, pero para blogs http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13718 Tecnorantes » Rojo lanza Feedshare : el intercambio de enlaces mas publicidad de toda la vida, pero para blogs Thu, 16 Feb 2006 23:18:59 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13718 [...] El 2º enlace por lo visto va a ser para poner publicidad, en principio basado en CPM. En un futuro, según dicen en Techcrunch, pretenden también pasar a campañas por click y por suscepción. [...] [...] El 2º enlace por lo visto va a ser para poner publicidad, en principio basado en CPM. En un futuro, según dicen en Techcrunch, pretenden también pasar a campañas por click y por suscepción. [...]

]]> By: Tecnorantes » Rojo lanza Feedshare : el intercambio de enlaces mas publicidad de toda la vida, pero para blogs http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13719 Tecnorantes » Rojo lanza Feedshare : el intercambio de enlaces mas publicidad de toda la vida, pero para blogs Thu, 16 Feb 2006 23:18:59 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13719 [...] El 2º enlace por lo visto va a ser para poner publicidad, en principio basado en CPM. En un futuro, según dicen en Techcrunch, pretenden también pasar a campañas por click y por suscepción. [...] [...] El 2º enlace por lo visto va a ser para poner publicidad, en principio basado en CPM. En un futuro, según dicen en Techcrunch, pretenden también pasar a campañas por click y por suscepción. [...]

]]> By: Chris http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13717 Chris Thu, 16 Feb 2006 23:12:05 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13717 Yes -- we'll be at the party tomorrow and would love to answer questions and take suggestions. To the point that the Feed Listings point back to Rojo.com rather than the feed lister, here's an honest question: would you rather have one clickthrough to your site or one subscriber to your feed? It's our view that in general a feed subscription will generate more readership for a blog than a one time link. It's the gift that keeps on giving. Yes, that means we need to direct people to a page that we host to help users subscribe to that feed in their choice of feed readers. But many bloggers might find this to be a good trade off. What do you think: rather have one click or one subscription? Yes — we’ll be at the party tomorrow and would love to answer questions and take suggestions.

To the point that the Feed Listings point back to Rojo.com rather than the feed lister, here’s an honest question: would you rather have one clickthrough to your site or one subscriber to your feed? It’s our view that in general a feed subscription will generate more readership for a blog than a one time link. It’s the gift that keeps on giving. Yes, that means we need to direct people to a page that we host to help users subscribe to that feed in their choice of feed readers. But many bloggers might find this to be a good trade off. What do you think: rather have one click or one subscription?

]]> By: Sid Steward http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13715 Sid Steward Thu, 16 Feb 2006 23:06:38 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13715 "Oh and to Sid … Do you ever sleep man?" :-) I've been having a lot of fun -- maybe too much fun ('must ... make ... deadline!'). LinkLike is my latest. It is a true child of the web 2.0 renaissance: social-powered, tag-enbaled, blog-oriented, and a bad logo to boot ... a work of love. I hope you find it useful. I have another web app coming along, but I vowed to finish some paying work, first. “Oh and to Sid … Do you ever sleep man?”

:-)

I’ve been having a lot of fun — maybe too much fun (’must … make … deadline!’).

LinkLike is my latest. It is a true child of the web 2.0 renaissance: social-powered, tag-enbaled, blog-oriented, and a bad logo to boot … a work of love. I hope you find it useful.

I have another web app coming along, but I vowed to finish some paying work, first.

]]> By: Niall Kennedy http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13713 Niall Kennedy Thu, 16 Feb 2006 22:34:34 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13713 It's good marketing for the Rojo team to release this new feature alongside their sponsorship of tomorrow's TechCrunch party. I'm sure they'll have more to say at their booth. It’s good marketing for the Rojo team to release this new feature alongside their sponsorship of tomorrow’s TechCrunch party. I’m sure they’ll have more to say at their booth.

]]> By: Jim Benson http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13712 Jim Benson Thu, 16 Feb 2006 22:14:46 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13712 Oh and to Sid ... Do you ever sleep man? I swear every day I find some new Sidgizmo. Oh and to Sid … Do you ever sleep man? I swear every day I find some new Sidgizmo.

]]> By: Jim Benson http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13711 Jim Benson Thu, 16 Feb 2006 22:13:45 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13711 Michael Randall beat me to it. I was thinking "This sure seems like I saw this about a decade ago..." But link exchange didn't aim you at linkexchange.com. Again, inconvenience destroys utility. The only reason I have to go through rojo's intermediary screen is to provide them with ad revenue. That makes me feel used. Michael Randall beat me to it. I was thinking “This sure seems like I saw this about a decade ago…” But link exchange didn’t aim you at linkexchange.com.

Again, inconvenience destroys utility. The only reason I have to go through rojo’s intermediary screen is to provide them with ad revenue. That makes me feel used.

]]> By: Sid Steward http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13707 Sid Steward Thu, 16 Feb 2006 20:46:26 +0000 http://www.techcrunch.com/2006/02/16/new-blog-ad-exchange-at-rojo/#comment-13707 I created something like this called LinkLike: http://linklike.com/ It uses graphic ads instead of text. From the site: "LinkLike is a social networking web site for folks who run web sites. Its metered ad exchange service lets you trade eyeballs with your partners, boosting unique visitors. <i>Metered</i> means that for every user you send to their site, they must send a user to your site. (If your partner falls behind, then our ad server simply stops showing his ad on your site until he catches up.)" I created something like this called LinkLike:

http://linklike.com/

It uses graphic ads instead of text. From the site:

“LinkLike is a social networking web site for folks who run web sites. Its metered ad exchange service lets you trade eyeballs with your partners, boosting unique visitors.

Metered means that for every user you send to their site, they must send a user to your site. (If your partner falls behind, then our ad server simply stops showing his ad on your site until he catches up.)”

]]>