37 Signals Launches Campfire

Campfire, the new 37 Signals product, launched yesterday. It is a dead simple way to create a robust, permanent (with URL) group chat.

Key features include embedded images, permanent URL for chat, no client to download (chat is in the web page), and easy file sharing. I’m basically thinking of it as a real time wiki or an easy to use IRC product with enhanced features.

They claim it takes 10 seconds to create a new chat, and they are correct. It is dead simple to use and has an incredibly intuitive interface. It’s a great addition to the 37 Signals product suite.

Pricing ranges from free to $50/month based on number of chat users and storage desired. To learn more about how Campfire works, take the tour.