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February 14, 2006

Google Buys MeasureMap

Michael Arrington

51 comments »

Google just announced that they have acquired Adaptive Path’s Measure Map (one of my most loved companies, more posts on them here).

No word on price…my wild ass speculation is $5 - $10m. Measure Map has not raised outside capital, and seems to be more of a drain on Adaptive Path resources at this point than an asset - the service has lagged very badly over the last few month, becoming unusable for larger blogs (although it has improved significantly recently).

This will be a good addition to Google Analytics.

Note that Jeffrey Veen of Adaptive Path wrote the post on Google’s blog. Jeffrey and other Measure Map employees will be moving over to Google along with the acquisition.

Here’s what I love the most about this acquisition: Measure Map is still in private beta.

  • Sphere It

This entry was posted on Tuesday, February 14th, 2006 at 2:58 pm and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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Comments

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  1. /pd

    February 14th, 2006 at 3:06 pm

    how strange, thhis was kinda figured out here..

    http://blog.outer-court.com/forum/19485.html

  2. Michael Arrington

    February 14th, 2006 at 3:07 pm

    There have been rumors about this since late last year as well. Google, however, has a reputation for backing out of acquisitions at the last minute (see Riya).

  3. Kyle S

    February 14th, 2006 at 3:15 pm

    What would be your WAG on price/valuation, Mike? Dare to take a stab?

  4. Real

    February 14th, 2006 at 3:16 pm

    wow, thats absolutely great, you can see from which country your visitors are from.

  5. Richard MacManus

    February 14th, 2006 at 3:28 pm

    I hope the performance improves on MeasureMap, it’s been nigh on unusuable over the past few months - keeps crashing when I want to get some decent data.

    Don’t get me wrong, MeasureMap is a fantastic app, beautifully designed, and the potential is great. I can see why Goog bought it. Congrats Jeff and team!

  6. SamD

    February 14th, 2006 at 3:37 pm

    Now Google have acquired it, it is not going to come out of Beta any time soon is it?

    Hopefully maybe a few more invites dished out though. Looks like a good service.

  7. /pd

    February 14th, 2006 at 3:43 pm

    given the user staturation point at measuremap, i gustimate 15/22M, Take Net users * Pricetag prorated over 3 yrs and that should give one a ballpark figure for market capitilzation… now this is strictly , off the cuff figures… !! :)=

  8. Zoli Erdos

    February 14th, 2006 at 3:56 pm

    “Now Google have acquired it, it is not going to come out of Beta any time soon is it?”
    Haha, Google is the Perpetual Beta Company! They just announced GDS 3.0, still Beta:-)

  9. Murali

    February 14th, 2006 at 8:14 pm

    Why ?
    One thought process (I guess on Techdirt) says it is because this would get them a better fix on Click Fraud for AdSense ads …
    The other thought is that with MeasureMap code on thousands of Blogs, Google would get access to tons of data on where traffic is coming in from for various blogs and with this would be in a position to not just understand what people are searching for on Google but also what is happening to traffic in general for Blogs all around, something they dont fully have at this stage

    Is this good … I dont know for sure ! But the least they can do it to take MeasureMap out of closed beta, I am rather sick of these typically Web 2.0 ish closed beta forever shops !!!

  10. CetaMac

    February 15th, 2006 at 12:09 am

    noted

  11. SamD

    February 15th, 2006 at 4:48 am

    Do you think that they are going to make it exclusive for Blogger.com?

  12. CetaMac

    February 15th, 2006 at 8:00 am

    will be combined into blogger?

  13. Ted Smith

    February 15th, 2006 at 10:10 am

    Networking: Laggards and ‘freaks’
    CHICAGO, Feb. 13 (UPI) — Are you a laggard cubicle dweller? An early-adopting connectivity junkie? Or a PIM — personal information management — freak? Whatever the situation may be, developers of networks are increasingly stratifying their marketing as they target these mobile professionals, experts tell United Press International’s Networking.

    The objective: providing the right technology and solutions to the next 100 million global users who incorporate mobile networks into their work lives. By Gene Koprowski

  14. Nir Ben-Dor

    February 15th, 2006 at 11:51 am

    I belive the measure map integration causes one of the biggest threats to privacy ever seen on the web.
    Why? Because your blog tells about you everything Google didn’t know yet.

    you are invited to read more at Linkadelic Magazine

  15. stacy

    February 15th, 2006 at 2:07 pm

    How does one go about getting an invite? I’ve been on their “list” for so long and haven’t gotten anything. I’m dying to try it out!

  16. CetaMac

    February 15th, 2006 at 11:29 pm

    Pity!! Will a blogger.com used get priority in it, somehow?

  17. ClustrMaps Team

    April 1st, 2006 at 2:32 pm

    Measuremap looks great - but we notice that many Blogger users are going nuts over ClustrMaps - call me biased, but Measuremap and ClustrMaps do very different things, and people like both varieties

    ;-)

  18. slwxfyhm

    May 21st, 2006 at 1:55 pm

    yimscusmi kxyncyyg guvnnfnhk

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