Gravee Takes a New Approach to Search
by Michael Arrington on December 21, 2005

Gravee soft launched tonight. It has an interesting business model. In addition to pulling in search results from Google, MSN and Yahoo (Alexa coming soon), Gravee also allows publishers to claim their site and, theoretically, get a piece of Gravee’s revenue.

Here’s how it works:

With Gravee’s AdShare program, when a user clicks an ad on Gravee, up to 70% of the ad revenue generated as a result is divided between the 10 sites included in the natural search results on the page (i.e. 70%/10 = 7% of ad revenue to each Web site on the page - for every ad that is clicked). Register your site now to start collecting your share of Gravee’s ad revenue.

Gravee also shares up to 35% of revenue with publisers that join their affiliate program and place their search box on their site. This will be an interesting way of driving traffic to their site.

Site claiming is done via whois information - meaning you must be in control of your domain name to claim the blog. Another way for them to accomplish this would be to ask the site owner to put a piece of code on her/his site, which I imagine they will add at some point.

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Comments

Hmmmm pretty interesting. If only they’ll find out that the world expands beyond US borders…(registration form is only for US residents)

 

Ah….and those thin lines below the logo make the GUI quite horrible

 

“Claim” - Technorati!

The signup button has a typo. The are .php - I don’t think PHP search engines can scale.

 

I’ve asked them what really new is offered by their search engine.

 

I tried to claim my site and the verification email they sent waas just a bunch of jiberish characters.

 

This seems like a potential big win for site owners, but I have a hard time seeing what the big value add for users is. Why would I want to use this over google?

 

This is the worst idea i’ve seen…

 

Wow, they share up to 105% of their revenue (70% + 35%). It sounds to me like the key words in that sentence are “up to”. Maybe an average revenue share would be more helpful.

 

This is just stupid what’s the benefit of using their search engine for users?

 

#4 - the Claim procedures of technorati that involve giving them your password - xmlrpc - wouldn’t work for non blogs. Otherwise, perfect (and I believe should be added for blogs).

 

#10 - I couldn’t say it better myself.

 

So now a spammer (err, I mean “SEO”) can get money from a search engine by being in the top 10 even if they’re never clicked on.

I’m in the wrong end of this business!

 

this may be an interesting business model, but i sure don’t see how it helps the user at all.

 

Doesn’t make a lot of sense.

How can this mechanism produce any improvement at the user level or any particular advantage for the engine?

Also, a brand-new/zero-traffic/zero-revenue project which is willing to share its advertising revenues with me and other 100 millions of people, doesn’t make me feel rich.

 
 
 

So, let me see, my site doesn’t actually have to be relevant at all, not even clicked on to get paid! Sweet.

I should’ve asked Santa for some splog software for Christmas instead of video games!

 

Jeff,

not true, users dont go past page 2 of any search result, so if a website not relevant(not surfaced in the first 2 pages), it’ll never get clicked. . . thus make no money

again, I think these guys are going have problem getting “searchers” in the first place . . its a catch 22 without a solution. . .

 

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