December 18, 2005

Edge Of Network Reviews - KritX

Michael Arrington

9 comments »

KritX is very raw, but they are on to something big - aggregation of reviews from blogs (the edge of the network). I wrote in a recent post (no. 9) that I’d like to see someting like this be built. Don’t look so much at the current execution of Kritx and judge them too quickly - think about the idea that they are trying to exploit.

There are millions of passionate user reviews on blogs today of everything you can think of - movies, music, books, resaurants, etc. Just do a technorati search for “review” and whatever you are looking for.

Of course, initiatives to better organize blog data, like structured blogging and microformats, will make this data even easier to index and present to users.

kritX is combinging blog reviews and microformats with a vertical search engine to present these edge reviews to users. It has a long way to go. Authors must use microformats and tell kritX that they want their posts included (neither of these things are really necessary). But it is a good idea that can grow into something incredible. All the data is just sitting out there on the open internet, ready to be harvested.

See also Blogcritics, who do something similar (although they do not require microformats, they do require author registration at the site). The plethora of ads on Blogcritics do get in the way of the user experience, though.

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  1. Brajesh Sachan

    Ideas like kritx are going to face issues of blogvertisement as soon as more people start to use it for any serious purposes. Google has been trying to outwit spammers all the time. It would be interesting to see how this evolves.

  2. Jeff Rogers

    This could be a great way for everyday people to mimic the Patriot Act by collecting reviews and comments by a particular individual without their knowledge :)

  3. Bob Wyman

    I’m glad you mentioned that Structured Blogging has the potential of helping individuals who write reviews to get their reviews more widely seen via sites like KritX. Currently, KritX seems to be focused on collecting reviews from large sites and mainstream media. However, the blogosphere is filled with reviews. Writing reviews is one of the primary activities of bloggers. KritX could, for instance, greatly expand its coverage of books read by teens by indexing the dozens of reviews (written using Structured Blogging) at the http://incredibooks.com/ site.

    Hopefully, KritX will realize that for many blogging reviewers, it is very important to maintain the links and other metadata that they publish — particularly things like Amazon Affiliate codes embedded in links. Content Aggregators should ensure that the content they aggregate is as little changed as possible from what the original publisher intended.

    Thanks for pointing out the KritX site!

    bob wyman

  4. Dorrian

    I think there needs to be some additional incentives put in place for bloggers for sites like this other than exposure. I like how Yahoo! proposes to pay out for the use of shopping pick lists, for example. I can’t figure out why iTunes doesn’t do this for imix. It seems that a commitment to a revenue sharing model across any type of user generated content could allow some serious competitive leapfrogging.

  5. Bob Wyman

    Dorrian,
    Reviewers, like those at http://incredibooks.com/ already gain a very important benefit other than simple exposure. These reviewers include “Buy this book” links to Amazon with their affiliate codes on each link. As long as aggregators faithfully replicate those links, the reviewers should earn money from their reviews. In this way, a review on a personal web site is much more valuable than the same review entered into a site like Amazon itself since you can’t associate an Amazon affliate code with a review on Amazon! Thus, it makes sense for Amazon affiliates to NOT put reviews on Amazon itself… Reviewers should put their reviews on their own blogs and ensure that they get included in review aggregators that support reviewer’s affiliate codes.

    bob wyman