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The real blogosphere is, as Dave Winer so aptly expresses, about communities informing each other. I don’t doubt that there are some bloggers who want the reach/frequency fame, but the reality is the vast majority don’t. Why that never ends up in reports like this is beyond me.

On, congrats on the props.

To the point though, did you see the SFWeekly cover story on Craig Newmark last week and how newspapers were having to fire staff etc… Basically said that the decline of jounralism quality is Craig’s fault.

Funny how newspaper publishers think of the news in terms of a product when it comes to promoting sensationalist, yellow journalism influenced headlines, but fail to see the whole thing as a product in the face of competition. They, like the music industry and others, knew this was coming and most did little about it (even less in the years since the dotbomb crash which were ripe with opportunity for them).

To Dave Winer’s point, I wrote a little more on the cost of communications and the role of marketing over here on my blog a few months back.

Newspapers need to rethink themselves in their entirety. Their only chance to survive is to innovate and adapt to the changing needs of their audience.