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	<title>Comments on: Is FeedBurner Pushing the Envelope on Trust?</title>
	<atom:link href="http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/</link>
	<description>Startup and Technology News</description>
	<pubDate>Sat, 06 Sep 2008 03:02:20 +0000</pubDate>
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		<title>By: Free SEO Quiz</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-77475</link>
		<dc:creator>Free SEO Quiz</dc:creator>
		<pubDate>Tue, 20 Jun 2006 02:05:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-77475</guid>
		<description>&lt;strong&gt;Benefits of Feedburner...&lt;/strong&gt;

After recently signing up for Feedburner to manage my subscribers and feeds I&#8217;d like to share the most significant benefits of this great service:

Manage multiple feeds such as a posts feed and comments feed
View the number of subscribers and wa...</description>
		<content:encoded><![CDATA[<p><strong>Benefits of Feedburner&#8230;</strong></p>
<p>After recently signing up for Feedburner to manage my subscribers and feeds I&#8217;d like to share the most significant benefits of this great service:</p>
<p>Manage multiple feeds such as a posts feed and comments feed<br />
View the number of subscribers and wa&#8230;</p>
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		<title>By: TechCrunch &#187; Blog Archive &#187; Feedpass Does Absolutely Nothing</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-49587</link>
		<dc:creator>TechCrunch &#187; Blog Archive &#187; Feedpass Does Absolutely Nothing</dc:creator>
		<pubDate>Sun, 21 May 2006 12:23:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-49587</guid>
		<description>[...] In the end this just can&#8217;t compete with Feedburner, a much more robust solution for publishers. Feedburner provides stats and other tools that Feedpass doesn&#8217;t have at this time. And adding ads to the landing page for a feed isn&#8217;t that interesting, either, because the point of that RSS landing page is to turn the visitor into an RSS subscriber, not to generate revenue (Feedburner, I noticed, has dropped their one ad from that page, good for them). Note: if Feedpass inserted Google adsense ads directly into the feed, things might be more interesting from a publisher standpoint. [...]</description>
		<content:encoded><![CDATA[<p>[...] In the end this just can&#8217;t compete with Feedburner, a much more robust solution for publishers. Feedburner provides stats and other tools that Feedpass doesn&#8217;t have at this time. And adding ads to the landing page for a feed isn&#8217;t that interesting, either, because the point of that RSS landing page is to turn the visitor into an RSS subscriber, not to generate revenue (Feedburner, I noticed, has dropped their one ad from that page, good for them). Note: if Feedpass inserted Google adsense ads directly into the feed, things might be more interesting from a publisher standpoint. [...]</p>
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	<item>
		<title>By: StartupFutures.com &#187; Blog Archive &#187; Michael Arrington: Is FeedBurner Pushing the Envelope on Trust?</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-14977</link>
		<dc:creator>StartupFutures.com &#187; Blog Archive &#187; Michael Arrington: Is FeedBurner Pushing the Envelope on Trust?</dc:creator>
		<pubDate>Sat, 25 Feb 2006 18:29:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-14977</guid>
		<description>[...] Comment by Dan — December 7, 2005 @ 11:46 pmI think it’s extremely dangerous that so many people are centralizing all their feed handling with one company. Giving away a huge amount of control just for some stats…They seem like nice guys, but I’d never trust such a key part of the infrasturcture to one company. If they don’t like sometihng, it could kill future innovation. [...]</description>
		<content:encoded><![CDATA[<p>[...] Comment by Dan — December 7, 2005 @ 11:46 pmI think it’s extremely dangerous that so many people are centralizing all their feed handling with one company. Giving away a huge amount of control just for some stats…They seem like nice guys, but I’d never trust such a key part of the infrasturcture to one company. If they don’t like sometihng, it could kill future innovation. [...]</p>
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		<title>By: TechCrunch &#187; Web 2.0 Companies I Couldn&#8217;t Live Without</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-6625</link>
		<dc:creator>TechCrunch &#187; Web 2.0 Companies I Couldn&#8217;t Live Without</dc:creator>
		<pubDate>Fri, 30 Dec 2005 08:52:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-6625</guid>
		<description>[...] I love the statistics Feedburner provides on feed readership and has lots of advanced features that are important to me. And despite what I&#8217;ve written in the past, I know and trust the FeedBurner team. I just wish they&#8217;d get rid of the advertisement on my feed page. [...]</description>
		<content:encoded><![CDATA[<p>[...] I love the statistics Feedburner provides on feed readership and has lots of advanced features that are important to me. And despite what I&#8217;ve written in the past, I know and trust the FeedBurner team. I just wish they&#8217;d get rid of the advertisement on my feed page. [...]</p>
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		<title>By: Cody Williams</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4720</link>
		<dc:creator>Cody Williams</dc:creator>
		<pubDate>Thu, 08 Dec 2005 22:26:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4720</guid>
		<description>Just wanted to comment on something you said:

"Publishers invest a lot when they decide to go with Feedburner - they turn their feed URL over to them and itâ€™s not trivial to switch away."

For every site I have made where I use Feedburner - which is most of them - I use a local address, such as mysite.com/rss/, and use .htaccess to redirect this URL to the feedburner address.

At any time, I can switch from feedburner to whatever I want, without my users having to update their feed addresses. I consider this the best way to handle the feed URL, and am surprised more people do not do it this way.

As far as the Feedburner advertisement, while I don't really mind what it is now, it is a slippery slope - any more and I would be offended.</description>
		<content:encoded><![CDATA[<p>Just wanted to comment on something you said:</p>
<p>&#8220;Publishers invest a lot when they decide to go with Feedburner - they turn their feed URL over to them and itâ€™s not trivial to switch away.&#8221;</p>
<p>For every site I have made where I use Feedburner - which is most of them - I use a local address, such as mysite.com/rss/, and use .htaccess to redirect this URL to the feedburner address.</p>
<p>At any time, I can switch from feedburner to whatever I want, without my users having to update their feed addresses. I consider this the best way to handle the feed URL, and am surprised more people do not do it this way.</p>
<p>As far as the Feedburner advertisement, while I don&#8217;t really mind what it is now, it is a slippery slope - any more and I would be offended.</p>
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		<title>By: Dick Costolo</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4697</link>
		<dc:creator>Dick Costolo</dc:creator>
		<pubDate>Thu, 08 Dec 2005 17:49:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4697</guid>
		<description>Klim, we onlyuse FeedBulletin to communicate feed validation errors and copies of responses that we email out to publishers who email about a feed question. Please shoot us a note directly if you see something in there that looks strange to you, and we will take a look at it straight away. There should be nothing else in your FeedBulletin.</description>
		<content:encoded><![CDATA[<p>Klim, we onlyuse FeedBulletin to communicate feed validation errors and copies of responses that we email out to publishers who email about a feed question. Please shoot us a note directly if you see something in there that looks strange to you, and we will take a look at it straight away. There should be nothing else in your FeedBulletin.</p>
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		<title>By: Jeff</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4694</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Thu, 08 Dec 2005 17:44:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4694</guid>
		<description>This is the partnership between Newsgator and Feedburner in action... Brad Feld invested in both companies.</description>
		<content:encoded><![CDATA[<p>This is the partnership between Newsgator and Feedburner in action&#8230; Brad Feld invested in both companies.</p>
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		<title>By: Klim</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4693</link>
		<dc:creator>Klim</dc:creator>
		<pubDate>Thu, 08 Dec 2005 17:44:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4693</guid>
		<description>I haven't got anything against a small ad to get a newsreader... seems small and rather logical to me.

What made me raise eyebrows is the sudden inclusion of other feed material in my FeedBulletin (I don't remember being notified). This morning I recieved 6 product entries. I watched this feed for a long time, and this is the first time they have stuck in advertisement. I don't know how this is set up as I can't find any mention on Feedburner's site, but they appear to be targeted at the content of my feeds (being video... so I got Ulead Studio and Sony Digital Video Walkman). So now I gotta dig through the ads to see problems with my site, or updates from Feedburner. This is going to make me ignore the feed...</description>
		<content:encoded><![CDATA[<p>I haven&#8217;t got anything against a small ad to get a newsreader&#8230; seems small and rather logical to me.</p>
<p>What made me raise eyebrows is the sudden inclusion of other feed material in my FeedBulletin (I don&#8217;t remember being notified). This morning I recieved 6 product entries. I watched this feed for a long time, and this is the first time they have stuck in advertisement. I don&#8217;t know how this is set up as I can&#8217;t find any mention on Feedburner&#8217;s site, but they appear to be targeted at the content of my feeds (being video&#8230; so I got Ulead Studio and Sony Digital Video Walkman). So now I gotta dig through the ads to see problems with my site, or updates from Feedburner. This is going to make me ignore the feed&#8230;</p>
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		<title>By: Davak</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4688</link>
		<dc:creator>Davak</dc:creator>
		<pubDate>Thu, 08 Dec 2005 16:29:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4688</guid>
		<description>We have been debating about this same issue regaring our upcoming service.  How do you eventually go from "nice guy" to profit?

I believe giving people a ton of notice in advance is the best plan.  You give the users time to change if they wish.  Then when it finally occurs, everybody has been warned.

Trying to roll it out quietly under the radar doesn't seem to work.</description>
		<content:encoded><![CDATA[<p>We have been debating about this same issue regaring our upcoming service.  How do you eventually go from &#8220;nice guy&#8221; to profit?</p>
<p>I believe giving people a ton of notice in advance is the best plan.  You give the users time to change if they wish.  Then when it finally occurs, everybody has been warned.</p>
<p>Trying to roll it out quietly under the radar doesn&#8217;t seem to work.</p>
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		<title>By: Dick Costolo</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4684</link>
		<dc:creator>Dick Costolo</dc:creator>
		<pubDate>Thu, 08 Dec 2005 16:06:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4684</guid>
		<description>Hi Mike, Niall has this right, complete with historical accuracy;  however, your point that we need to be careful with Trust issues is one we take to heart, and the best way of dealing with these issues is ALWAYS to put the customer in complete control. As we mentioned when we launched this, one of the things we're going to provide as soon as we can is the ability for publishers to private label this style sheet completely. It's not a lot of work to provide this, we just have to get it done in concert with a few other things we're working on. We spent a lot of time discussing the new style sheet and whether we were excessively promoting web-based aggregators at the expense of others, whether we should rotate the chicklets, whether USM was weighted correctly, etc. We obviously have grown to the point where one size no longer fits all on the style sheet and we need to open that up. Working on it.</description>
		<content:encoded><![CDATA[<p>Hi Mike, Niall has this right, complete with historical accuracy;  however, your point that we need to be careful with Trust issues is one we take to heart, and the best way of dealing with these issues is ALWAYS to put the customer in complete control. As we mentioned when we launched this, one of the things we&#8217;re going to provide as soon as we can is the ability for publishers to private label this style sheet completely. It&#8217;s not a lot of work to provide this, we just have to get it done in concert with a few other things we&#8217;re working on. We spent a lot of time discussing the new style sheet and whether we were excessively promoting web-based aggregators at the expense of others, whether we should rotate the chicklets, whether USM was weighted correctly, etc. We obviously have grown to the point where one size no longer fits all on the style sheet and we need to open that up. Working on it.</p>
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		<title>By: Ed Dunn</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4680</link>
		<dc:creator>Ed Dunn</dc:creator>
		<pubDate>Thu, 08 Dec 2005 15:21:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4680</guid>
		<description>I see nothing wrong with this. FeedBurner is involved in proliferation of their business (client download?) by reinvesting in their own distribution system (their link system).

It would be a different story if they were pushing ads but they are only pushing their business which is necessary for them to thrive.</description>
		<content:encoded><![CDATA[<p>I see nothing wrong with this. FeedBurner is involved in proliferation of their business (client download?) by reinvesting in their own distribution system (their link system).</p>
<p>It would be a different story if they were pushing ads but they are only pushing their business which is necessary for them to thrive.</p>
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		<title>By: Randy Charles Morin</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4679</link>
		<dc:creator>Randy Charles Morin</dc:creator>
		<pubDate>Thu, 08 Dec 2005 15:08:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4679</guid>
		<description>You said "This page should be all about getting new subscribers to the publisherâ€™s feed." Considering that most Web users don't have RSS clients installed, providing a link to download one would fit the description of "getting new subscribers to the publisherâ€™s feed." No?

http://www.kbcafe.com/rss/?guid=20051208070037</description>
		<content:encoded><![CDATA[<p>You said &#8220;This page should be all about getting new subscribers to the publisherâ€™s feed.&#8221; Considering that most Web users don&#8217;t have RSS clients installed, providing a link to download one would fit the description of &#8220;getting new subscribers to the publisherâ€™s feed.&#8221; No?</p>
<p><a href="http://www.kbcafe.com/rss/?guid=20051208070037" rel="nofollow">http://www.kbcafe.com/rss/?guid=20051208070037</a></p>
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		<title>By: lalala</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4674</link>
		<dc:creator>lalala</dc:creator>
		<pubDate>Thu, 08 Dec 2005 14:46:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4674</guid>
		<description>Peter, because it ties you (website owner) in more with feedburner, duh..</description>
		<content:encoded><![CDATA[<p>Peter, because it ties you (website owner) in more with feedburner, duh..</p>
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		<title>By: Frank Gruber</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4669</link>
		<dc:creator>Frank Gruber</dc:creator>
		<pubDate>Thu, 08 Dec 2005 13:48:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4669</guid>
		<description>Niall is correct, that link has been there for quite sometime but I think the redesigned templates draws your attention to it because it is a little different layout so you are not used to seeing it there. I trust FeedBurner but understand your concerns.</description>
		<content:encoded><![CDATA[<p>Niall is correct, that link has been there for quite sometime but I think the redesigned templates draws your attention to it because it is a little different layout so you are not used to seeing it there. I trust FeedBurner but understand your concerns.</p>
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		<title>By: Juan Luis</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4668</link>
		<dc:creator>Juan Luis</dc:creator>
		<pubDate>Thu, 08 Dec 2005 13:37:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4668</guid>
		<description>WhatÂ´s really the difference between this link and the  Bloglines/Myyahoo etc... logos.
It only gives more chances to the potential suscribers, and I donÂ´t think it  could be defined as advertisement.</description>
		<content:encoded><![CDATA[<p>WhatÂ´s really the difference between this link and the  Bloglines/Myyahoo etc&#8230; logos.<br />
It only gives more chances to the potential suscribers, and I donÂ´t think it  could be defined as advertisement.</p>
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		<title>By: pmtracker</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4667</link>
		<dc:creator>pmtracker</dc:creator>
		<pubDate>Thu, 08 Dec 2005 13:31:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4667</guid>
		<description>This is something like having banners in your website inspite of having paid account. No wonder why the user hates such things.</description>
		<content:encoded><![CDATA[<p>This is something like having banners in your website inspite of having paid account. No wonder why the user hates such things.</p>
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		<title>By: Peter Cooper</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4664</link>
		<dc:creator>Peter Cooper</dc:creator>
		<pubDate>Thu, 08 Dec 2005 12:00:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4664</guid>
		<description>There's actually a trivial way FeedBurner could stop serving all the feeds from their own infrastructure, let users serve their own feeds, yet still get all of the benefits of FeedBurner's services/stats/etc. I'm intrigued as to why they haven't implemented it yet.</description>
		<content:encoded><![CDATA[<p>There&#8217;s actually a trivial way FeedBurner could stop serving all the feeds from their own infrastructure, let users serve their own feeds, yet still get all of the benefits of FeedBurner&#8217;s services/stats/etc. I&#8217;m intrigued as to why they haven&#8217;t implemented it yet.</p>
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		<title>By: Deepak</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4656</link>
		<dc:creator>Deepak</dc:creator>
		<pubDate>Thu, 08 Dec 2005 10:21:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4656</guid>
		<description>I started using Feedburner recently, but am keeping a watchful eye.  The service is certainy very useful, but the margin for error on their end is very small.  I hadn't even noticed the ad until I just looked</description>
		<content:encoded><![CDATA[<p>I started using Feedburner recently, but am keeping a watchful eye.  The service is certainy very useful, but the margin for error on their end is very small.  I hadn&#8217;t even noticed the ad until I just looked</p>
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		<title>By: Kevin Burton</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4652</link>
		<dc:creator>Kevin Burton</dc:creator>
		<pubDate>Thu, 08 Dec 2005 09:46:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4652</guid>
		<description>It's been there for a long time now.  

This is more product placement.  

The only thing that really concerns me with FeedBurner is a feed outage due to their having a network issue.  Of course we already have this with TypePad, Blogger, etc.

Kevin</description>
		<content:encoded><![CDATA[<p>It&#8217;s been there for a long time now.  </p>
<p>This is more product placement.  </p>
<p>The only thing that really concerns me with FeedBurner is a feed outage due to their having a network issue.  Of course we already have this with TypePad, Blogger, etc.</p>
<p>Kevin</p>
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		<title>By: Panayotis</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4648</link>
		<dc:creator>Panayotis</dc:creator>
		<pubDate>Thu, 08 Dec 2005 08:27:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4648</guid>
		<description>I'm a big fan of FB too. I do not think this is an ad in the commercial sense (even though they are probably makeing some money out of it). I think the idea is to give the option to anyone who is not aware what a fedd is or how to use it to download a good feed reader.

Of course, they could have a link for RSS Bandit that is an Open Source project... or an other free RSS aggregator.</description>
		<content:encoded><![CDATA[<p>I&#8217;m a big fan of FB too. I do not think this is an ad in the commercial sense (even though they are probably makeing some money out of it). I think the idea is to give the option to anyone who is not aware what a fedd is or how to use it to download a good feed reader.</p>
<p>Of course, they could have a link for RSS Bandit that is an Open Source project&#8230; or an other free RSS aggregator.</p>
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		<title>By: Niall Kennedy</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4646</link>
		<dc:creator>Niall Kennedy</dc:creator>
		<pubDate>Thu, 08 Dec 2005 08:07:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4646</guid>
		<description>The link was there before. FeedBurner is a FeedDemon partner and was one of the only companies to have a custom version of FeedDemon back when BradSoft played around with the idea.</description>
		<content:encoded><![CDATA[<p>The link was there before. FeedBurner is a FeedDemon partner and was one of the only companies to have a custom version of FeedDemon back when BradSoft played around with the idea.</p>
]]></content:encoded>
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	<item>
		<title>By: Dan</title>
		<link>http://www.techcrunch.com/2005/12/07/is-feedburner-pushing-the-envelope-on-trust/#comment-4643</link>
		<dc:creator>Dan</dc:creator>
		<pubDate>Thu, 08 Dec 2005 07:46:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=447#comment-4643</guid>
		<description>I think it's extremely  dangerous that so many people are centralizing all their feed handling with one company.  Giving away a huge amount of control just for some stats...

They seem like nice guys, but I'd never trust such a key part of the infrasturcture to one company.  If they don't like sometihng, it could kill future innovation.</description>
		<content:encoded><![CDATA[<p>I think it&#8217;s extremely  dangerous that so many people are centralizing all their feed handling with one company.  Giving away a huge amount of control just for some stats&#8230;</p>
<p>They seem like nice guys, but I&#8217;d never trust such a key part of the infrasturcture to one company.  If they don&#8217;t like sometihng, it could kill future innovation.</p>
]]></content:encoded>
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