Jookster is a powerful search engine that ranks results based on sites you and your network finds of value. With Jookster, you are able to search the web and find relevant results based on jooked sites by you and your

Jookster doesn’t rely on this metadata, which is nice, but why is this bookmarking search a signifigant advancement? The friends things is interesting, I guess I don’t see it being more relevant or having a better scope than a standard search engine. IF you had trained users tagging sites, that might work, but then wer’e back to a good old directory structure (basically), which we had many years ago.

The argument against tagging because it will encourage spam is not a strong argument from my experience. I know another site that “watch” search engines use the same argument against tagging and their argument is weak also.

The argument of tagging can create spam is weak for several reason. The first reason is that the database is owned by an entity and can be filtered more efficiently than e-mail/messaging systems. I can use business intelligence and semantics against my database to determine that a site that use the word ‘SuperBowl’ is not related to the other sites using the same term and purge that site. The second reason is that from my experience, the majority of Internet users are trustworthy contributors. The value of 1 trustworthy user providing a tag of value outweighs 1000 spam tags since I have the technology and capability to wipe out those 1000 spam tags from my database on a regular basis.

I cannot speak for other web 2.0 search engines but I do have a plan to turn a buck and what I’m doing is a very real search operation with true innovation and a real business model behind it.

You make a valid point in that these new search engines and web 2.0 companies will not hit critical mass based on gee-whiz stuff and fluff reviews by bloggers and mainstream media tech writers.

But like any business, it take time to develop and proliferate. It will also take building partnerships, acquiring ’smart’ capitalization,learning from mistakes dealing with regulations, attracting skilled talent and giving the customer what they want and willing to pay for. I’m feeling many people (like you) see web 2.0 companies as something that can be developed quickly and should be profitable & popular in 90 days or it’s a failure. That’s being a little unrealistic.

In the 90s, I looked at Google and said ‘whatever’ when AltaVista,Lycos,HotBot,InfoSeek and Excite pretty much gave me what I wanted in search. The same can happen in a few years which is why we can’t dismiss these new search 2.0 firms and think Google will rule. Actually, I say ‘whatever’ at Google today because I know there are better ways to find information online quickly.

AOL was a ‘Google’ in the 90s and look where they are at today. That is what motivate me to work on my endeavor.

You are more than welcome to dialog with me on this matter. I’m reachable through my site.

Jookster is having a go at being the human indexed web, a la Zniff, Furl, Wink…
All you do is join up and add a Jookster bookmarklet, when you come across a site you like just Jook This!..this takes one click and you’re done, there is als…

Was at a developer event last night and Robert Scoble mentioned that Tech Crunch was his favourite blog. http://pmwjournal.blogspot.com.....ublin.html

Off Topic.

Jookster is a community-driven search engine. Yup - another one, folks! Like Filangy, OutFoxed (a Firefox extension), Collaborative Rank and Wink, Jookster adds social bookmarking to the mix to generate more relevant search results. Mike Arringto…

I’ve looked at pretty much all of these so-called 2.0 specialty engines you’ve featured on this blog, tried them out briefly and on average my response has been: “mleh, big deal - i’m not going to use this”. Nor will my sister, or my mom, ever. Nor most of my tech-savvy friends who just can’t be bothered to be part of another “online community”. I believe Time/Energy/Attention Dilution is going to start setting in, meaning the grow curve for the “social media” that is getting so much attention (on this, and other blogs) is very soon going to slam up against the flat part of the “S” curve. I’m afraid Web 2.0 is going to turn into something a disappointment for all of us, who can’t help getting caught in yet another technological orgy of self-congratulation (yes, I’m including myself in that group).

And if I come across another new web technology that adopts a cutesy name with “oo” in it, I think I’m going to have to throw something very heavy at something very fragile.

Thanks for the comment. One question - since you have a feature which allows me to limit the scope of user bookmarks to just friends and freinds of friends, etc., doesn’t this mitigate the spam problem? It seems to me that user tagging is a great way to get quality data - Del.icio.us in some ways has the best search engine on the web.

Also, are you planning on allowing a user to interact with bookmarked pages? In other words, will I be able to see a list of all pages that I’ve bookmarked?