Comments on: Root.Net’s “Lead” Market http://www.techcrunch.com/2005/11/25/rootnets-lead-market/ Startup and Technology News Fri, 05 Sep 2008 15:27:33 +0000 http://wordpress.org/?v=2.5.1 By: internet emai lmarketing http://www.techcrunch.com/2005/11/25/rootnets-lead-market/#comment-1838610 internet emai lmarketing Thu, 13 Dec 2007 23:49:42 +0000 http://www.techcrunch.com/?p=413#comment-1838610 <strong>internet emai lmarketing...</strong> We are exorbitantly enthusiastic that you\'ve found our webpage about internet marketing.... internet emai lmarketing…

We are exorbitantly enthusiastic that you\’ve found our webpage about internet marketing….

]]> By: Big Daddy http://www.techcrunch.com/2005/11/25/rootnets-lead-market/#comment-14417 Big Daddy Tue, 21 Feb 2006 21:53:23 +0000 http://www.techcrunch.com/?p=413#comment-14417 This is not such a big idea. Besides the fuzzy concept of Attention Trust all the other concepts are as old as the dawn of online marketing. Combining Permission Marketing and Behavioral Targeting, and requiring consumer participation so that they can track their own behavior on the web is abstract and unwanted. People want to spend less time interacting with advertising products and services, not more time. It is called natural selection. Web properties that blend quality content and promote relavant products attract the most users, and deliver online marketing that is permission based and targeted. Large media companies like Yahoo! have been doing this for years, and they already have the attention span of the millions of users you would need to make this somewhat interesting to advertisers. Root.net is blending tried and true marketing concepts with a Good-Guy veneer while monetizing their operations via a consumer lead trading platform. The only way their abstract concepts work is if Root.net buys massive amounts of media to support their model, which is exactly what they are doing, in which case they do not have a marketplace, but rather a lead generation operation. Have you ever seen a turtle without a shell? It is still at turtle. This is not such a big idea. Besides the fuzzy concept of Attention Trust all the other concepts are as old as the dawn of online marketing. Combining Permission Marketing and Behavioral Targeting, and requiring consumer participation so that they can track their own behavior on the web is abstract and unwanted. People want to spend less time interacting with advertising products and services, not more time. It is called natural selection. Web properties that blend quality content and promote relavant products attract the most users, and deliver online marketing that is permission based and targeted. Large media companies like Yahoo! have been doing this for years, and they already have the attention span of the millions of users you would need to make this somewhat interesting to advertisers.

Root.net is blending tried and true marketing concepts with a Good-Guy veneer while monetizing their operations via a consumer lead trading platform. The only way their abstract concepts work is if Root.net buys massive amounts of media to support their model, which is exactly what they are doing, in which case they do not have a marketplace, but rather a lead generation operation. Have you ever seen a turtle without a shell? It is still at turtle.

]]> By: Greg Yardley's Internet Blog http://www.techcrunch.com/2005/11/25/rootnets-lead-market/#comment-8426 Greg Yardley's Internet Blog Wed, 11 Jan 2006 21:50:34 +0000 http://www.techcrunch.com/?p=413#comment-8426 <strong>Swing by, say hi...</strong> On Friday, January 20th, from 12 noon to 6 pm, /ROOT Markets will be holding our first annual open house, 'Vaultstock.' If you've been wondering what we're up to and you'd like to discuss and influence our future plans for the /ROOT Vaults produc... Swing by, say hi…

On Friday, January 20th, from 12 noon to 6 pm, /ROOT Markets will be holding our first annual open house, ‘Vaultstock.’ If you’ve been wondering what we’re up to and you’d like to discuss and influence our future plans for the /ROOT Vaults produc…

]]> By: /ROOT BLOG » Who’s Saying What? http://www.techcrunch.com/2005/11/25/rootnets-lead-market/#comment-5730 /ROOT BLOG » Who’s Saying What? Tue, 20 Dec 2005 21:37:23 +0000 http://www.techcrunch.com/?p=413#comment-5730 [...] Michael Arrington of TechCrunch: As a consumer you get two primary benefits - the ability to see your own data (see screen shot), and the ability to trade your data to other parties for some benefit - like more targeted advertising that you will actually find useful. This is something John Battelle writes about extensively in his book, by the way…. [...] [...] Michael Arrington of TechCrunch: As a consumer you get two primary benefits - the ability to see your own data (see screen shot), and the ability to trade your data to other parties for some benefit - like more targeted advertising that you will actually find useful. This is something John Battelle writes about extensively in his book, by the way…. [...]

]]> By: Henning Lange http://www.techcrunch.com/2005/11/25/rootnets-lead-market/#comment-4650 Henning Lange Thu, 08 Dec 2005 08:57:19 +0000 http://www.techcrunch.com/?p=413#comment-4650 I like both ideas to create a transparent market for lead based advertising and empowering the user. I'm not for sure if Root.Net's approach is the right one and it's the right time, but at least it's a revolutionary one. Having worked within the lead market for several years profiting from high arbitrage it would be nice to see users in control of their data which today are often resold again and again. I like both ideas to create a transparent market for lead based advertising and empowering the user. I’m not for sure if Root.Net’s approach is the right one and it’s the right time, but at least it’s a revolutionary one.
Having worked within the lead market for several years profiting from high arbitrage it would be nice to see users in control of their data which today are often resold again and again.

]]> By: FatMixx http://www.techcrunch.com/2005/11/25/rootnets-lead-market/#comment-3985 FatMixx Sun, 27 Nov 2005 19:31:04 +0000 http://www.techcrunch.com/?p=413#comment-3985 <strong>I won’t be trying this quite yet</strong> TechCrunch highlights Root.net, a service that aims to be the “first open market for the pricing and exchange of realtime consumer data.” That sounds exactly right. It leverages the Attention Trust platform which is (simplifying a bit) a... I won’t be trying this quite yet

TechCrunch highlights Root.net, a service that aims to be the “first open market for the pricing and exchange of realtime consumer data.” That sounds exactly right. It leverages the Attention Trust platform which is (simplifying a bit) a…

]]> By: Patrick http://www.techcrunch.com/2005/11/25/rootnets-lead-market/#comment-3981 Patrick Sun, 27 Nov 2005 16:29:08 +0000 http://www.techcrunch.com/?p=413#comment-3981 Great concept, but I'm not sure it's quite ready for prime time. The tagging functionality needs some serious work. The first book I checked out on Amazon after signing up with Root was John Battelle's "The Search" per Michael's suggestion. Now, all of my Amazon traffic is tagged with a topic of "Programming" even when I've checked out History or Sociology titles. Most blogs I visit, regardless of topic, are tagged "Internet." They'd be better off taking a feed from del.icio.us than with the hierarchical taxonomy they're imposing now. This isn't going to be a helpful tool if it get an accurate read on the topic I'm reading about (paging AdSense) and can't even sniff out the products I'm browing (which you'd think would be the most valuable info). Great concept, but I’m not sure it’s quite ready for prime time.

The tagging functionality needs some serious work. The first book I checked out on Amazon after signing up with Root was John Battelle’s “The Search” per Michael’s suggestion. Now, all of my Amazon traffic is tagged with a topic of “Programming” even when I’ve checked out History or Sociology titles. Most blogs I visit, regardless of topic, are tagged “Internet.” They’d be better off taking a feed from del.icio.us than with the hierarchical taxonomy they’re imposing now.

This isn’t going to be a helpful tool if it get an accurate read on the topic I’m reading about (paging AdSense) and can’t even sniff out the products I’m browing (which you’d think would be the most valuable info).

]]> By: chewy http://www.techcrunch.com/2005/11/25/rootnets-lead-market/#comment-3974 chewy Sun, 27 Nov 2005 06:21:02 +0000 http://www.techcrunch.com/?p=413#comment-3974 Interesting team running the company... http://www.clickz.com/experts/brand/buzz/article.php/3565246 Interesting team running the company… http://www.clickz.com/experts/.....hp/3565246

]]> By: Pete Cashmore http://www.techcrunch.com/2005/11/25/rootnets-lead-market/#comment-3960 Pete Cashmore Sat, 26 Nov 2005 21:27:15 +0000 http://www.techcrunch.com/?p=413#comment-3960 Chris, I use AdBlock, Firefox with pop-up blocking, spam filtering on my email etc, but I'm still using the Attention recorder and Root.net. Why? Because in this case the user is in control - not the advertiser. You decide whether you want to share your data, and you decide what you want in return for it (approval for a loan, perhaps, or hard cash). And if you don't want to share your data (and to be honest, I don't), you can use Root.net as a way to track your browsing behaviour and figure out what's important to you (RSS feeds and email, by the look of it). So while your skepticism is totally valid, I think it's important to remember that this whole "attention" concept is about shifting the control to the user. Nonetheless, Root.net is a for-profit - its purpose is to make money, and the game changes considerably when there's a profit motive involved. I wrote a more detailed entry on Root.net a few weeks back: http://mashable.com/2005/11/11/attention-changes-everything/ Chris,

I use AdBlock, Firefox with pop-up blocking, spam filtering on my email etc, but I’m still using the Attention recorder and Root.net. Why? Because in this case the user is in control - not the advertiser. You decide whether you want to share your data, and you decide what you want in return for it (approval for a loan, perhaps, or hard cash). And if you don’t want to share your data (and to be honest, I don’t), you can use Root.net as a way to track your browsing behaviour and figure out what’s important to you (RSS feeds and email, by the look of it). So while your skepticism is totally valid, I think it’s important to remember that this whole “attention” concept is about shifting the control to the user. Nonetheless, Root.net is a for-profit - its purpose is to make money, and the game changes considerably when there’s a profit motive involved.

I wrote a more detailed entry on Root.net a few weeks back:

http://mashable.com/2005/11/11.....verything/

]]> By: Chris http://www.techcrunch.com/2005/11/25/rootnets-lead-market/#comment-3953 Chris Sat, 26 Nov 2005 18:08:33 +0000 http://www.techcrunch.com/?p=413#comment-3953 What a garbage technology. I am sure swarms of people are going to run right out and sell their time browsing experience. If anything we want to be left alone by all these jerks who are looking to make a buck off us. If Firefox, adblock, popup blocking and spam filtering isn't enough of a clue then I these people really need to stop taking their drugs and wake up. What a garbage technology. I am sure swarms of people are going to run right out and sell their time browsing experience. If anything we want to be left alone by all these jerks who are looking to make a buck off us. If Firefox, adblock, popup blocking and spam filtering isn’t enough of a clue then I these people really need to stop taking their drugs and wake up.

]]> By: CrittendenIV http://www.techcrunch.com/2005/11/25/rootnets-lead-market/#comment-3951 CrittendenIV Sat, 26 Nov 2005 17:15:43 +0000 http://www.techcrunch.com/?p=413#comment-3951 You might want that link huh :) http://fellaheenradionetwork.com/?p=425 You might want that link huh :)
http://fellaheenradionetwork.com/?p=425

]]> By: Fellaheen Radio Network » FRN Press http://www.techcrunch.com/2005/11/25/rootnets-lead-market/#comment-3950 Fellaheen Radio Network » FRN Press Sat, 26 Nov 2005 16:51:39 +0000 http://www.techcrunch.com/?p=413#comment-3950 [...] 1. TechCrunch, in regards to /Root.net and attention data. [...] [...] 1. TechCrunch, in regards to /Root.net and attention data. [...]

]]> By: CrittendenIV http://www.techcrunch.com/2005/11/25/rootnets-lead-market/#comment-3948 CrittendenIV Sat, 26 Nov 2005 16:46:10 +0000 http://www.techcrunch.com/?p=413#comment-3948 I have been quite interested in /Root.net as well. Here is a link to an article I wrote about it. It includes Seth and Ed's return comments, if you are interested. My main issues were with the privacy poliy of /Root.net and the fact the president of Attention Trust.org has yet to install the Firefox extension. CrittendenIV I have been quite interested in /Root.net as well. Here is a link to an article I wrote about it. It includes Seth and Ed’s return comments, if you are interested.

My main issues were with the privacy poliy of /Root.net and the fact the president of Attention Trust.org has yet to install the Firefox extension.

CrittendenIV

]]> By: Conversion Rater » Redefining Lead Generation? http://www.techcrunch.com/2005/11/25/rootnets-lead-market/#comment-3928 Conversion Rater » Redefining Lead Generation? Sat, 26 Nov 2005 06:43:22 +0000 http://www.techcrunch.com/?p=413#comment-3928 [...] TechCrunch analyzes Root.net in a recent post. [...] [...] TechCrunch analyzes Root.net in a recent post. [...]

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