I had an early peak at Shadows while it was still in beta, back in July. Shadows is a Pluck product.
Last week, Pluck took the beta tag off of Shadows and released v 1.0. Dave Panos, Pluck’s CEO, gave me a walk through of the new functionality last night.
Shadows is a social bookmarking site with good features, and all of the expected bells and whistles. But the reason I like it so much is that they’ve come up with a really interesting application for all the bookmark data they collect – shadow pages.
If you choose to install their toolbar, you can click on “Shadow Page” from any web page and be redirected to that page’s Shadow Page. This page is a collection of metadata gathered from user bookmarks.
For instance, here is the Shadow Page for Apple’s iPod Nano. The Shadow Page includes notes from users who have bookmarked the iPod Nano web page, a tag cloud of tags used to describe the page, users who’ve tagged it, etc. A user can choose to make any bookmark private, but any public bookmarks are included on the Shadow Page.
It’s a really unique product and a good twist on social bookmarking.
Shadows also has set up groups, like this one for Web 2.0. Links are automatically collected here by users who tag pages with “web2.0″. There is also a tab for a general discussion that any user can participate in.
The fact that all of this metadata for websites is being collected is not that interesting. What is interesting is that anyone can access this site metadata (and only that site’s metadata) by simply clicking a button in a toolbar.
Shadows has been slowly building up a loyal user base, many of which are interested in highly niche content. An example is this Shadow Page on Harry Potter. An entire community has emerged around this page, with users writing their own Harry Potter fiction, thousands of discussion items, etc. As more groups are formed (and users will soon have the ability to create a group on the fly, based on how they tag a page), more of these microcommunities will sprout, generating lots of page views for Shadows.
I think that social bookmarking sites are becoming too commonplace.. whatever happened to good ole bookmarks.html?
However, I do like the save-notes-for-a-page feature.. and I was contimplating releasing a simaler software in the form of a Firefox extension. I just never got around too coding the PHP backend. I was thinking more along the lines of direct download links instead of having to register (like for iTunes download), or other helpful tips to navigate your way around a website.
Josh
When I read you review, two thoughts came immediately to mind:
1) hopw would this feel if the shadow page info was provided as a flock topbar?
2) how does this compare with something like stickis (http://www.activeweave.com/)
Shadows is basically just a topical link farm in disguise. These sites are everywhere.
Matt’s Site