Comments on: People Need to be fired at Juicy Fruit

By: Reality-Networkers.com

Reality-Networkers.com — Thu, 08 May 2008 11:10:07 +0000

Reality-Networkers.com…

……

By: Matt

Matt — Thu, 16 Nov 2006 16:30:31 +0000

This is awful - I can’t believe they could even concept the idea.

By: Vanessa York

Vanessa York — Thu, 10 Nov 2005 09:11:28 +0000

regards

By: Kat

Kat — Fri, 14 Oct 2005 16:23:20 +0000

WTF?! How horrid!

By: Roger

Roger — Fri, 14 Oct 2005 13:40:56 +0000

It is really shocking to me that there is such an “outcry” over something that is so obviously fictional. Is there any reasonable, thinking human out there who can’t see that this is just a funny story.

This is advertising, probably targeted at 12-year-olds. It is a narrative of boy/women stuck together by a pack of gum.

You guys are blogging about it as if it doesn’t live up to your bloggers’ “code of ethics.” It is a story. it is absurd. It is entertainment.

Why is this difficult to understand?

By: Metrics, successes, & flaming disasters in online marketing

Metrics, successes, & flaming disasters in online marketing — Wed, 28 Sep 2005 17:07:51 +0000

[...] Other highly questionable attempts include the Sparkle Body Spray Blog, where “the Secret Girls get real,” and the Juicy Fruit Blog a site that TechCrunch calls a “train wreck.” Powered by WordPress [...]

By: Weblogs Work » Juicy Fruit Blog - Another Perspective

Weblogs Work » Juicy Fruit Blog - Another Perspective — Sun, 18 Sep 2005 23:55:09 +0000

[...] Quite a few folks have bashed the Juicy Fruit Blog for various reasons including posts found here, here, here, here, here, here, and even we bashed it here. It is interesting how ‘we of the Web 2.0’ are so quick to define everything. If it does not fit in our neat little boxes we reject it. I suspect that we were not the target audience of the Juicy Fruit website. Maybe the Juicy Fruit ‘blog’ was a parody of a blog? Certainly none of us confused it for a real blog – it seems more like advergaming or other form of interactive marketing. Wrigley is not attempting to fool or confuse its customers – it is clearly making a joke (one that we are unlikely to enjoy). Why are we so concerned? Because they call it a blog? Perhaps we should lighten up. When was the last time you chewed a piece of Juicy Fruit gum… [...]

By: Kelsey Ruger

Kelsey Ruger — Fri, 16 Sep 2005 12:34:04 +0000

Stephan Spencer recently posted about IBM’s corporate blogging policy. http://www.stephanspencer.com/.....m-has-one/.
Maybe the folks at Juicy Fruit need to read this.

By: Matt Burris

Matt Burris — Wed, 14 Sep 2005 16:20:03 +0000

That was just … painful.

By: buk

buk — Wed, 14 Sep 2005 15:57:50 +0000

My head hurts. Who is their agency of record? Smacks of design by committee. My only guess it that they attempted to create a trainwreck on purpose…maybe an attempt at “Any PR is good PR”. Its the only way I can make sense of it.

I need some advil for my headache now.

By: Shoob Corporate Blogging (FR)

Shoob Corporate Blogging (FR) — Wed, 14 Sep 2005 08:55:25 +0000

JuicyFruit bloggue Ã l’interruption

Encore une collision malheureuse de marketer oldschool avec le web 2.0 : comment faire rentrer de vieilles idÃ©es, des procÃ©dÃ©s Ã©culÃ©s (l’interruption, la captation du temps de cerveau, …) avec le faisant passer pour le truc qui marche du moment…

By: davids brain blog

davids brain blog — Wed, 14 Sep 2005 06:44:42 +0000

A very bad blog

[^] I logged on this morning to see multiple people bad mouthing a new “blog” launched by juicy fruit (the Wrigleys chewing gum brand).
I think Michael Arrington at Techcrunch has described it best…
I am posting about it here becau…

By: Chuck White

Chuck White — Wed, 14 Sep 2005 03:53:56 +0000

This kind of blog could become the new black for the blogging world. Think about it. You’re a competitor, say, Chicklets. You slap this puppy together and post it under a juicyfruit domain. juicyfruit.com is taken? No problem, just come up with another. Then act as if it was conjured up by juicy fruit. I can see it now. Anti-viral marketing. Anti-marketing by competitors, using “blogs”.

Hey, if Time magazine can transform columnists to “bloggers” then Juicy Fruit might as well turn stupidity into blogging. The term “blog” is pretty overused now, anyway.

By: Brian Benzinger

Brian Benzinger — Wed, 14 Sep 2005 00:59:52 +0000

Hah, that’s so funny. The skateboarding entry where he fell, but amazingly did not drop the pack of gum. Wow, truely… wow.

You know what is sad? I tried checking if they had an RSS Feed. *Slap!*

By: Micro Persuasion

Micro Persuasion — Wed, 14 Sep 2005 00:47:04 +0000

Juicy Fruit’s Sour Blog

Michael Arrington: â€œIf you take everything good about blogging and web 2.0 and chuck it out the window, and then add back in everything that is wrong with traditional marketing, youâ€™d end up with the Juicy Fruit blog.â€? Heather Green:

By: Michael Arrington

Michael Arrington — Wed, 14 Sep 2005 00:26:25 +0000

Sadly, yes I tried the game too. I gave up after 28 seconds.

By: Brett

Brett — Tue, 13 Sep 2005 23:14:20 +0000

It’s bad for sure, but did you see the game on the right hand side? How long can you hold on? I ponder and ask why?

By: woobi

woobi — Tue, 13 Sep 2005 23:02:20 +0000

Don’t find it so bad (it IS a product blog) but the sound fx is horrible and jarring. Without that its OK…

By: JS

JS — Tue, 13 Sep 2005 22:19:56 +0000

Had to follow the link, and then was entranced by the badness.

Most pathetic attempt by Marketing to ride the coattails of something they clearly don’t understand that I’ve seen in a long time.

By: Weblogs Work » Blogs Gone Bad: Juicy Fruit

Weblogs Work » Blogs Gone Bad: Juicy Fruit — Tue, 13 Sep 2005 22:02:36 +0000

[...] Not only is the Juicy Fruit blog bad, it broke my browser. So, while I’m staring at the spinning beachball of death, and waiting for your inane sound effects to stop effecting, I had time to go see what Techcrunch and Heather Green at BusinessWeek’s blogspotting have to say. It’s unanimous: I’ll be the third to say it—trainwreck. Don’t say we didn’t warn you. Says Mike Arrington: [...]