If you take everything good about blogging and web 2.0 and chuck it out the window, and then add back in everything that is wrong with traditional marketing, you’d end up with the Juicy Fruit blog.
I agree with Heather Green - it’s a train wreck.
I am posting about it here because companies need to be ridiculed for creating crap like this. Juicy Fruit’s entire marketing department should be taken outside and beaten for spending shareholder money in this way.
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Had to follow the link, and then was entranced by the badness.
Most pathetic attempt by Marketing to ride the coattails of something they clearly don’t understand that I’ve seen in a long time.
Don’t find it so bad (it IS a product blog) but the sound fx is horrible and jarring. Without that its OK…
It’s bad for sure, but did you see the game on the right hand side? How long can you hold on? I ponder and ask why?
Sadly, yes I tried the game too. I gave up after 28 seconds.
Hah, that’s so funny. The skateboarding entry where he fell, but amazingly did not drop the pack of gum. Wow, truely… wow.
You know what is sad? I tried checking if they had an RSS Feed. *Slap!*
This kind of blog could become the new black for the blogging world. Think about it. You’re a competitor, say, Chicklets. You slap this puppy together and post it under a juicyfruit domain. juicyfruit.com is taken? No problem, just come up with another. Then act as if it was conjured up by juicy fruit. I can see it now. Anti-viral marketing. Anti-marketing by competitors, using “blogs”.
Hey, if Time magazine can transform columnists to “bloggers” then Juicy Fruit might as well turn stupidity into blogging. The term “blog” is pretty overused now, anyway.
My head hurts. Who is their agency of record? Smacks of design by committee. My only guess it that they attempted to create a trainwreck on purpose…maybe an attempt at “Any PR is good PR”. Its the only way I can make sense of it.
I need some advil for my headache now.
That was just … painful.
Stephan Spencer recently posted about IBM’s corporate blogging policy. http://www.stephanspencer.com/.....m-has-one/.
Maybe the folks at Juicy Fruit need to read this.
It is really shocking to me that there is such an “outcry” over something that is so obviously fictional. Is there any reasonable, thinking human out there who can’t see that this is just a funny story.
This is advertising, probably targeted at 12-year-olds. It is a narrative of boy/women stuck together by a pack of gum.
You guys are blogging about it as if it doesn’t live up to your bloggers’ “code of ethics.” It is a story. it is absurd. It is entertainment.
Why is this difficult to understand?
WTF?! How horrid!
regards
This is awful - I can’t believe they could even concept the idea.
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