Company: FlockLaunched: in private beta
Status: Funded/Incubated by Bessemer Venture Partners
Location: Palo Alto
Overview
Flock is a new browser, built on top of firefox. It is a functional browser with excellent features (including firefox features like tabbed browsing, etc.). What really makes is stand out are two additional features they’ve added to build social networking directly into the browsing experience: social bookmarking and a wysiwyg blog writing tool.
Flock was originally called Round Two and raised money (reportedly around $1 million) from Bessemer Venture Partners. For more on the fundraising and early reports, see Om Malik and SiliconBeat.
We got our first look at Flock at Bar Camp last weekend - Andy Smith and Chris Messina gave a great demo. Our beta invitation came that weekend as well.
Flock should be launching publicly sometime in September. They have windows, mac and linux versions of their browser already.
Social Bookmarking
Flock has integrated del.icio.us-type features right into the browser. When you are on a page you would like to bookmark, simply press a “+” button on the top left of the toolbar and the page is automatically included in your bookmark area (called your “breadcrumbs”). You can also tag bookmarks, of course.
Additional features include your “watchlist” (people who’s bookmarks you would like to monitor), and “groups” (basically, defined groups of flockers linking to this category).
Breadcrumbs, Watchlists and Groups all have RSS feeds (of course).
Blogging Tool
This is pure magic. We’ve tested most blogging tools out there, including qumana (the best in our opinion - profiled here and here), blogjet (Jeff Clavier likes this one) and others. All of these requre a download and allow offline drafting and wysiwyg functionality.
I have to say I think Flock blows them all away. I’m dying to show a screen shot, but Flock has asked it’s beta testers not to (so ignore the very, very small screen shot above). To show this right now would be pushing the limits of their trust, so I won’t.
But it rocks. Setup was very easy (I tested it with my personal blog). It has functionality for editing posts (even posts not created with Flock), quick toggle between preview and viewing the actual code, and, the best feature in my opinion, the ability to simply drag flickr photos direclty into the post and manipulate them. They also allow quick and easy technorati tagging. Wow. I mean, really, wow. This stuff is not trivial to build. The ajax funtionality is stunning.
Team
Bart Decrem is Flock’s CEO and co-founder. The rest of the team includes:
Additional Reading
Roland Tanglao has an exellent early review. Also see: Greg Yardley, SolutionWatch, Micha Hernandez, Will Pate, InternetWeek, IOError





Great post Michael. Looks like we have our work cut out for us.
This flock thingy doesn’t have a chance to fly in my opinion because it tries to be everything while practice shows that simple things win. You either do a social browser, a blogging tool or a social bookmarking service. Never everything in one.
A very good example of this less-is-more approach is Google. They could build Emacs-like killer-app with photo/browser/search/im/blogging/kitchensink/younameit but for some reason they offer simple apps like Talk or Picasa.
Actually Marek, I’ve been playing with Flock and it is VERY simple. My biggest problem is that I don’t want yet another browser.
I’m very happy with Firefox and the main benefits that Flock has to offer would be better served as an extension set, at least in my opinion.
How is this different from what I can do with Firefox and the StumbleUpon extension?
This looks like bad news to me… creating more duplicates of existing services.
How do you respond to the issues of vendor lock-in?
http://www.disketteroulette.co.....ck-a-crock
Why aren’t these features implemented as Firefox plug-ins?
Sounds a great and simple application. How can I be a beta user?
Codase - Source Code Search Engine at
http://www.codase.com
For WYSIWYG blogging, also check out RocketPost: http://www.anconia.com/rocketpost
It’s new and the most advanced blog editor in the market (disclaimer, I designed it).
He nüt gäge Flock, der Flock cha aues
Dir sit aues chli Nööörds
ByeBye pädu
i requirment flocking sit 1000miter
Get the flock outta here…just for the name alone you have to use it. You could be on browsing one day and say “Oh I’m just Flocking around” Or “Were you flocking all day?” Or “I’ve been Flocking with Jenny all afternoon.”
It’s sad but I could go on. Anyway looks fun and a good either add-on to Firefox or a great stand alone app.