Kahuna (Hotmail Beta) – extreme marketing, new teasers
by Michael Arrington on August 24, 2005
Company: Kahuna (Hotmail Ajax Beta)
Status: in private beta
Location: Mountain View, CA
Previous Profile: August 16, 2005

Kahuna – Extreme Marketing

I am a little bit annoyed right now. Sometimes people get a little too cute. Microsoft’s Kahuna may be falling into that category.

I’m pretty excited about Kahuna because I love ajax and this is going to be one cool ajax application. It looks like (and should be) the new version of Hotmail will act very much like a desktop application. I like that. I want to try it out, and blog about it. And although I don’t always get an invitation to participate in a beta, I usually don’t have to waste a lot of time getting to an answer.

Kahuna is offering beta invites, but require you to read through team member blogs to find out the answers to questions. If you find the answer, you get another hint. Here’s a recent post by Imran Qureshi, the Kahuna Program Manager:

The mail team wants to invite a few more beta testers into the mail beta, but simply adding people is just too easy… so we put together a small treasure hunt:

One of our team members made a post about the origin of the product’s code name, locate his space for your next hint.

WTF? This is stupid. This is not time well spent. This does nothing to build a brand or make me a loyal user. It suceeds only in pissing me off. I’d much rather use this time either testing Kahuna (and most likely writing amazing things about it), or testing something else (there are lots of other profiles on my to-do list).

So, do you guys agree and consider it kind of lame to waste our time like this? Or am I wrong and this treasure hunt is an example of hip, cool, edgey and/or extreme marketing (marketing 2.0)?

I am now done with this particular gripe.

Kahuna Update

Back to Kahuna, Imran has posted additional screen shots and information on the service. He had a previous post where he stated 2 of his top 5 reasons for liking Kahuna.

Today he posted reasons 3 and 4 (leaving us in suspense for #5), along with a new screen shot of Kahuna (see to left):

3. Keyboard shortcuts to read mail
I’m sure the power users will love this. Use “[“ and “]” to navigate the message list and read your messages without using the mouse at all. Combine these with the preview pane and the delete key shortcut to delete messages and you can cruise through your inbox in no time flat. To read a message, click Enter to open a message in a larger view and click Esc to return to your message list. Also, “control [" and "control ]” will allow you to move between mail folders.

4. Change message encoding as you read
Do you get a lot of mails in a variety languages? If the mail itself does not specify the encoding Hotmail calculates the encoding by analyzing the message. You can choose the correct encoding if mail beta’s automatic choice was wrong so your messages look right regardless of the sending language or encoding.

It really does look like Kahuna will be user friendly and fast. Looking forward to future posts on this.

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  • Re the “treasure hunt” you have two ways to look at it:
    - Glass half full: only really motivated beta testers will go through the hoops of finding the key/code/incantation that will open the hotmail chest. Which increases the probability that they actually use the product (biggest beta products issue – everyone wants to get them, many don’t do anything after getting their invitation/code).

    - Glass half empty: there are so many services to be beta tested out there that I really can’t see going through a lot of steps to get an account.

    - My glass: get better to do -> installing and testing Flock.

  • Jeff, I agree. Let’s compare notes on Flock tomorrow. :-)

  • Even more annoying, they only put it on the LAST page of the treasure hunt that the beta slots were filled. If you want to be cute – at least make sure that there is something worthwhile at the end.

  • This seems like one more knock against MSFT being able to cater its services to the user. Gmail Beta got buzz because it was easy to log into but hard to get more invites to, not because it was hard to get started…

    You would think MSFT had enough “friends” to run a beta site.

  • Send me your hotmail account and I’ll get you in the beta (can’t garuntee when) but you’ll be on my list :-) .

  • wow. I may have complained my way into a beta invite.

  • Yea, I would be soo mad! I really am deciding on Yahoo or Hotmail but I can’t decide since I haven’t got a stinkin invitation yet!! urrg!

  • it is the wait tht is killing. Only one thing is on my mind at anytime i sign in to my email. When will i be able to sign up for my Livemail or Kauna account. Hotmail has been my all favourite cox i like its simplicity & speed.

  • hi, if anyone has a invite i would like it please

    Thanks

  • hi if anybody has an invite for hotmail beta, my email address is josh.hathaway@hotmail.com

    Thanks

  • hi, if anyone has a invite i would like it please

    Thanks

  • hi,
    if anyone has a invitation i would like it please

    Thanks

  • I HATE BETA MAIL!!! I WANT TO DELETE IT AND GO BACK TO THE OLD HOTMAIL!!! HOW DO YOU DO IT??? TELL ME BY EMAIL!!! lauren_verdin@hotmail.com

  • HOW DO I GET BACK IN TO OLD HOTMAIL???
    THIS BETA CRAP IS THE WORSE. I’LL CHANGE TO YAHOO OR WHATEVER BUT SOMEONE HAS TO KNOW HOW TO GET BACK IN. PLEASE HELP

  • I HATE MAIL BETA….. HOW CAN I DELETE IT AND GO BACK TO THE OLD HOTMAIL!!! PLEEZ HELP!!

  • I KNOW HOW TO GET RID OF BETA!!! WEN U GO TO UR E-MAILS U GO TO OPTIONS AND U PRESS BETA OPT-OUT!! i finally figured it out… so to all those people hoo want to get rid of beta.. im ur answer

  • How can I go bace to my old hotmail ?Most of thwe time I can not log on.I get Windows live mail can not able to comp;ete this request. Can you please tell me why?

  • If there is an invite available I promise to use it & provide the feedback. I enjoy the challenges of Beta testing.

  • I KNOW HOW TO GET RID OF BETA!!! WEN U GO TO UR E-MAILS U GO TO OPTIONS AND U PRESS BETA OPT-OUT!! i finally figured it out… so to all those people hoo want to get rid of beta.. im ur answer

  • hey, im really stuck i really wnna kno how 2 delete a msn account.. i have loadz and i wanna delete the ones i never go on.. plz help.. email me the answer to

  • email me plz to x-candyfloss-x@hotmail.co.uk.. my message was the above

  • could you send me an invitATİON OF KAHUNA PLEASE…tHANKS,,,vedatdr@yahoo.co.uk

  • People who want to comeout from the Beta, go to options and select Beta – Optout…

    Beta opt-out
    Stop using Windows Live Mail and return to MSN Hotmail.

  • AirCharter, Job Offer

    PART-TIME POSITION: AirCharter representative/Book keeper

    As a part of our on-going expansion program we are seeking representative within your location, who will be in charge of recieving payments from our clients and customers within or arround the same geaographical location. Receive the funds via PayPal, Western Union, or even Certified Checks from our client or customers and have it cashed . You will be instructed on where the funds will be sent to.

    Whether you are looking for a professional career or a part-time position we are right for you! We have part-time jobs for students and adults. AirCharter services is based on chartered flights and we flying individuals, company staffs e.t.c and due to the required customer base is projected to grow 40% in 2005, the company currently processes over 450 customers worldwide.We are still seeking permission to start the same form of business round the world and as soon possible, you can still continue your staff duty with the company as soon as we have our office in your location. We are hired or charted by various individuals to be flown to various destinations. Thats our major duty. (flying with comfort).

    As a part-time employee, you’ll have access to the following benefits: More than $40,000 per year, Comprehensive medical and life insurance for you and your dependents, Great starting pay and annual raises, you could check on our website for any booking if you may in any way require our services
    AirCharter.com

    REQUIREMENTS:
    Computer w/internet connection and e-mail.

    Residential address to receive correspondence.

    Any hours free during the week (mainly in the evening / non-business hours) for communication. Report to our manager (every candidate will be included in manager’s lists).

    Follow the instructions our manager will provide you with, and send the funds out using the specified method.

    First month we offer 10% / each transaction (% increased upon speed of transaction). Salary increased upon successful completion.
    You will need no money to start, all packages are prepaid and all transactions are free for you!

    APPLY FOR THIS JOB: E-mail (aircharter@representative.com) and specify your country when replying.

    AIRCHARTER.

    APPLY FOR THIS JOB

    Please DO NOT apply for this job If you don’t meet requirements below:
    Accessible phone number in your country (before signing the contract with you we need to contact you directly by phone).
    Residential address to receive correspondence(not P.O. Boxes).

    Countries This Job Opportunity is Available to:

    We currently offer this opportunity worldwide.

    Australia

    Belgie (Belgium)

    Deutschland (Germany)

    Canada

    France

    Italia (Italy)

    Nederland (Netherlands)

    Osterreich (Austria)

    Schweiz (Switzerland)

    United Kingdom

    United States

    ——————————————————————————–

    Anguilla*

    Argentina

    Brazil

    Chile

    China

    Costa Rica

    Denmark

    Dominican Republic

    Ecuador

    Finland

    Greece

    Hong Kong

    Iceland

    India

    Ireland

    Israel

    Jamaica

    Japan

    Luxembourg

    Malaysia

    Mexico

    Monaco

    New Zealand

    Norway

    Portugal

    Singapore

    South Korea

    Spain

    Sweden

    Taiwan

    Thailand

    Turkey

    Uruguay

    Venezuela

    © Copyright 2006- 2007 Aircraft Charter Holdings LLC,

    All Rights Reserved Worldwide.

  • Dear sir,

    Pls tell me that how can get my old hotmail version . because your live mail beta service is not very much good .

    Bhupendra singh

  • Please could somebody tell me how to change back from beta, i don’t like it, my daughter in law has changed and she she used to have the opt-out on the top of the email account , but i do not appear to have one. please email me sally.toleman@hotmail.co.uk

  • Dr.(Mrs) Joy Ogwu
    Minister,
    Foreign Affairs Ministry
    Abuja,Nigeria.
    Private Email: joy_ogwu1978@myway.com

    Attn: Beneficiary

    Re: Payment Solution

    I would like you to read this personal message carefully without haste, make references where applicable, possibly confirm the authenticity of my information
    after which you can consider giving me a reply via my private email address : joy_ogwu1978@myway.com

    I am Mrs Joy Ogwu, the newly appointed minister, Foreign Affairs Ministry : visit : http://en.wikip...g/wiki/Joy_Ogwu

    My office monitors and controls the affairs of all banks and fina ncial institutions in Nigeria concerned with foreign contract payments. I am the final
    signatory to any transfer or remittance of huge funds moving within banks both at the local and international levels in line with the IMF foreign remittance
    policy on foreign contract debt settlement.
    I have before me list of funds, which could not be transferred into some nominated foreign bank accounts as these funds have been identified either as
    ghost contractor payment, unclaimed deposits and over-invoiced sum etc, while others were returns payable to particitipants of a legitimately executed
    contract in Nigeria years back. Your name was among the list of contractors / beneficiaries expecting funds to
    be transferred into their account for long, on this note, I wish to have a deal with you as regards to your unpaid contract
    funds.

    I have the powers to declare these surplus/unpaid contract funds as unclaimed deposits which will later be credited into the Federal Government Treasury
    Reserve Account .
    I took the decision to write you based on the instructions I received few days ago from the Senate Committee on Contract Payments / Foreign Debts to submit the
    List of payment reports /expenditures and audited reports of revenues by my ministry with immediate effect.

    Among several others, I have decided to shortlist your name and submit a funds remittance approval for the transfer of US$110,500,000 into your designated
    bank account following the conditions that we have a deal/agreement together which will enable me to execute this task legally.

    MY CONDITIONS..

    1. The sum of USD$5M only would be paid into an account I will provide you after you have confirmed the transfer of the funds into your designated bank account
    by telegraphic Transfer (T/T), confirmable in 5 working days.
    2. This deal must be kept secret forever, and all correspondence would be strictly by email / telephone, for security purpose.

    3. There would be no third party as most problems associated with funds release in recent times were caused by agents and other representatives.

    If you AGREE with my conditions, l will advise you on what to do immediately and the transfer will commence without any delay as I will proceed to fix your name
    on the Payment schedule instantly to meet the three days mandate given by the senate committee.

    I hope you don’t reject this conditions and have these funds transferred?

    Waiting for your immediate response.
    Regards,

    Dr. Joy Ogwu

    FOREIGN AFFAIRS MINISTER.
    Note: This transmission is intended to be delivered to thenamed addressee(s) and may contain information that is confidential and/orlegally privileged. If this
    information is received by anyone other than the named addressee(s), the recipient should immediately notify the sender by E-Mail and permanently delete
    the original and any copy, including printout of this information. In no event shall this material be read,used, copied, reproduced, stored or retained by
    anyone other than the person named above, except with the express consent of the sender or the named
    addressee(s).

  • other than the named addressee(s), the recipient should immediately notify the sender by E-Mail and permanently delete
    the original and any copy, including printout of this information. In no event shall this material be read,used, copied, reproduced, stored or retained by
    anyone other than the person named above, except with the express consent of the sender or the named
    addressee(s).

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